Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers - mainly online...
Many facets of the digital ecosystem are complex and fragmented but, as the opaque and largely unverified world of data collection comes under scrutiny and the new General Data Protection Regulations (GDPR) come into force in Europe, ignoring a data's source is no longer an option...
Two new apps offer South Africans retail travel news and braai swapping information. Sure Travel has launched a retail travel agency app for smartphones and tablets and a hungry South African, Kacper Saar, who has been living in the UK for over 10 years, developed 'Let's Braai' app for iPhone.
27 Nov 2012
The Creative Circle Ad of the Month results for October 2012 have been announced, and chairperson for the advertising judging panel that month, Justin Gomes, commenting on the winning ads, added that "digital needs to be taken as seriously as all the other categories, especially if the industry wants to start making international inroads in a category where South Africa has been particularly creatively dire."
27 Nov 2012
Radio 2000FM hosted the panel of speakers for the Social Media Fraud Risks conference on Monday, 26 November, where they offered some insight of what to expect during the conference held on 27 to 28 March 2013.
Mzanzi Training 26 Nov 2012
The ninth Aegis Media Thought Leadership Digibate is set to end the year with the key industry research thought leaders sitting around the table and openly debating and discussing the way in which research in the online arena in SA and Africa is conducted, what the results are and what 2013 holds for this fast growing digital landscape in Africa.
26 Nov 2012
Leisure Books, South Africa's largest and most well-known book club, recently launched a successful email marketing campaign with the help of email marketing specialist, Digital Fire, that has seen their member numbers as well as their sales grow significantly.
Digital Fire 26 Nov 2012
Stephanie Houslay has joined Acceleration Media as the new GM, based in Cape Town, where she will lead the company's growth in the Western Cape region. The company has also announced that its Cape Town-based MD, Diane Charton, will be leaving to take up the role of MD at the Red & Yellow School of Advertising.
26 Nov 2012
The refreshed designindaba.com website, launched late last week, now has updated software to ensure an enhanced, enjoyable and integrated user experience. The website features articles, videos and image galleries, for insight into global trends in design, innovation and creativity.
23 Nov 2012
In its ongoing quest to improve customer service‚ Telkom on Thursday, 22 November, unveiled a free mobile application to enable its clients to‚ among other things‚ log a technical fault related to their telephone lines and internet connection.
23 Nov 2012
Companies that want to evolve into truly social enterprises must look beyond tracking keywords and towards building a deeper understanding of the meaning and tone of social conversations in their online reputation management (ORM) strategies.
Jetweb 22 Nov 2012
The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.
Kevin Dayton 22 Nov 2012
The Afrikaans tabloid newspaper, Son has launched its mobisite, allowing readers to access their favourite read, even though they may not be able to purchase the daily print edition.
22 Nov 2012
The team at Trigger Isobar set about closing the 1411km gap between its offices in Cape Town and Johannesburg by coming up with the idea of a tweeting braai.
21 Nov 2012
Following on the heels of the latest Panda update, Google announced the new Penguin update - both algorithmic changes that would quash websites that offer no real value to users who are searching for relevant, quality information.
20 Nov 2012
In what has been dubbed as the 'First in Africa', some of the leading experts in social media, branding, corporate governance, fraud investigation and fraud prevention will together put the 'FraudScape' (Fraud Landscape) into context within this ever-changing social media environment that all organisations find themselves in.
Mzanzi Training 19 Nov 2012
Europcar has launched a new travel app, Road Tripper, as a Facebook travel application. It is designed to get South Africans to share their favourite travel routes as well as tips and suggestions on the best places to visit.
19 Nov 2012
Times Media's profit from operations before exceptional items grew by 18% to R86m for the six months ended September 2012‚ it said in a voluntary trading update on Friday.
17 Nov 2012
The seventh annual South African eCommerce Awards sheds some light on how far eCommerce in South Africa has come. Websites are in tune with the increasing demands of this growing industry and are raising their standards year on year.
Jump Shopping 16 Nov 2012
Tropika has launched a new website that has a social media structure, which contains embedded YouTube, Facebook, Twitter widgets and includes automatically generated celebrity news feeds so the content is always kept up-to-date and fresh.
16 Nov 2012
Elle magazine hosts a blog style party at 7pm on Tuesday 20 November 2012 at the Museum of African Design in the Maboneng Precinct, downtown Johannesburg, where seven of the freshest fashion bloggers will blog it out live for the prize of joining the magazine team as its style blogger.
16 Nov 2012
Mobile maps are moving forward, as Nokia announces 'Here', a location cloud to deliver maps and location experiences across multiple screens and operating systems. Locally, mapIT together with Primedia and Altech Netstar has announced the launch of the online interactive map, route maps, race profiles and mobisite for the 2012 Momentum 94.7 Cycle Challenge.
16 Nov 2012
Hiring Bounty, which makes use of crowdsourcing as a recruitment tool, and Idea Bounty, which solves business problems by tapping into the creativity of the masses, are working together to find the best and most creative idea to drive traffic to the recruitment site.
15 Nov 2012
Email is still one of the most important and widely-used communication channels that marketers have at their disposal, but the way that many organisations use it is still surprisingly unrefined. Nowhere is this clearer than in the lack of attention many marketers pay to the mobile device as a channel for email marketing.
Richard Mullins 15 Nov 2012
As a method of launching the new online fragrance site, Indigo Tree, Morrisjones wrapped rows and rows of jacaranda trees in designer-scented, purple ribbons.
15 Nov 2012
It seems that digital marketing is the buzzword of the moment. Every tech-savvy analyst and advertising exec is repeating the message, to the point of it being an industry mantra, that a marketing strategy with its sights set on success needs to put the digital platform at the forefront of its tactical mix.
Wetpaint 14 Nov 2012
Social media is by now considered to be an integral aspect of any brand's online marketing mix, and while social media can be used to boost any brand's profile there are certain brands that excel at the social networking game.
Digital Fire 14 Nov 2012
The Irish-based Digital Marketing Institute announced a new partnership with Vega School of Brand Leadership to train over 3000 students in digital marketing in South Africa next year. The Institute forecasts that the South African market will generate revenues in excess of €3 million for the company by 2015.
14 Nov 2012
Aegis Media, in conjunction with Bizcommunity.com, will be hosting the ninth Thought Leadership Digibate that will focus on research that yield results in Africa. The event will be held on Friday, 30 November 2012, in Cape Town and will stream live on www.bizradio.co.za from 9.30am to 11am.
14 Nov 2012
The first events of TheRoom, a series of exclusive peer-to-peer roundtable events, will focus on digital and online and will be held in Cape Town and Gauteng during 2013.
13 Nov 2012