Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience...
By Chemory Gunko 1 day ago
I'm quite new to education, but completely immersed and have much to say. I thought I'd focus my crystal ball on a broad range of education industry issues, and wanted to avoid at all costs penning another "Have you heard about Khan Academy?" piece, (But now that that's done)...
Josh Adler 18 Jan 2013
Vicki Steenkamp is the latest exciting addition to The SpaceStation team. As the new channel manager for the Food24, Women24 and Channel24 platforms, Vicki's extensive publishing and ad sales skill set promises a continuation of the performance of these top-ranking online platforms.
The SpaceStation 17 Jan 2013
Looking back at the internal communication landscape in South Africa over the past year, and the trends that we are implementing in dozens of companies across Africa, here are some of the highlights of what can be expected in this specialised discipline in 2013.
Daniel Munslow 16 Jan 2013
LONDON, UK / BERLIN, GERMANY / PARIS, FRANCE / BRASILIA, BRAZIL: The way in which we keep up with the news has changed greatly over the past decade. How many of us still buy a daily newspaper? Many of us opt to get our news from a variety of online sources.
Ilse du Plessis 16 Jan 2013
Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]
Tiffany Markman 15 Jan 2013
As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.
Steve Cragg 15 Jan 2013
The Media Development and Diversity Agency (MDDA) has welcomed Duduzile Phungwayo into its ranks as an HR Specialist.
MDDA 15 Jan 2013
Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.
Jessica Davis 15 Jan 2013
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
Bradley Maseko 15 Jan 2013
What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.
Sue Disler 14 Jan 2013
Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...
Darren Woolley 14 Jan 2013
Community broadcasters, local and community newspapers are invited to submit entries for the 2012 MDDA-Sanlam Local Media Awards. The MDDA-Sanlam Local Media Awards are entering their third year and are growing from strength to strength in celebration of excellence in the community and small commercial media sector.
MDDA 14 Jan 2013
The third Media Development and Diversity Agency-Sanlam Local Media Awards is open for community broadcasters, local and community newspapers to celebrate excellence in the community and small commercial media sector. Entries close on 31 January 2013.
14 Jan 2013
The SA National Editors' Forum (Sanef) has condemned what it terms "the vicious attack" by striking farmworkers on Cape Times' journalists covering the workers' unprotected strike at De Doorns in the Western Cape on 9 January and has called on the police to arrest the attackers and prosecute them.
11 Jan 2013
The story of TopTV's chronic failure to capture the South African pay television market has its origins in the failure by the broadcasting regulator, ICASA, to open the subscription television market to competition. ICASA has failed dismally to enable the introduction of new pay-TV players to compete with the incumbent, the dominant MultiChoice, operating under the brand name DStv, which was launched in 1995, a decade after its parent pay-TV channel, M-Net, was launched in 1986.
Avhasei Mukoma 11 Jan 2013
NEWSWATCH: Hlaudi Motsoeneng, acting chief operating officer of the debt-crippled SABC, has apparently issued an order that freelance staff be converted to fulltime employees, reports IOL. So, with his organisation already short of money, and by some reports, overstaffed, he plans to add to the wage bill?
10 Jan 2013
CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).
10 Jan 2013
The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.
9 Jan 2013
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
7 Jan 2013
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
Bizcommunity.com 4 Jan 2013
The Africa Cup of Nations matches, which are set to create football mania in Johannesburg from 19 January until 10 February, will also be shaking things up on the TV front.
3 Jan 2013
LAS VEGAS, US: With the rapid changes that happen in the advertising industry, deciding how to spend your marketing dollars can be a challenge. We make that choice easier with our infographic: "Advertising in the United States - Television vs Online".
Peter Koeppel 28 Dec 2012
NEWSWATCH: Lungani Zama, writing in IOL reckons that the national broadcaster has its priorities 'all mixed up' and that those running the organisation are 'clueless'.
27 Dec 2012
DAKAR, SENEGAL - The second high level media workshop on the African Union Peace and Security Architecture (APSA) started on Friday (21 December) in Dakar, Senegal, with the theme Promoting the culture of Peace through Media.
22 Dec 2012
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
NEWSWATCH: Cricket is one of SA's leading sports and our national team - unlike our national football team - is ranked at the top or near the top in all forms of the game, but, as Daily Maverick and ESPNcricinfo report, the SABC will not be airing the SA-NZ test matches live.
20 Dec 2012
A day after the 14th anniversary of journalist Norbert Zongo's murder in Burkina Faso and two days before the 8th anniversary of journalist Deyda Hydara's murder in Gambia, Reporters Without Borders accuses the authorities in these two countries of sabotaging the investigations into their deaths and encouraging impunity.
19 Dec 2012