[Attila Bernariusz] With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels.
10 Dec 2012 06:33OwenKessel
[Issued by OwenKessel] Ben Wren, Co-founder and former CEO of 60 Layers of Cake has joined the team at OwenKessel and will be heading up its new Cape Town office as of January 2013.
7 Dec 2012 09:57 
During tomorrow's Soweto Derby, the Magic Mirror will launch the second Nando's festive campaign ad.
7 Dec 2012 08:03
To assist in alleviating stress over career choices, in educating the public about the various careers available in advertising and in shifting the focus to private college course options, the AAA School of Advertising has extended its 2013 application date to 21 January 2013, unlike the majority of tertiary educational institutions that close for applications by the end of September.
6 Dec 2012 07:30
Until recently, Rick de Kock was the director of Africa Operations for TBWA\Africa where he managed the network of 15 offices across 13 countries on the continent. M&C Saatchi has now appointed him to lead its charge into Africa.
5 Dec 2012 10:19
[Natasha McClymont] With Christmas closing in on us, we've all been bombarded by cheap tinsel, Boney M and a gaudy plethora of competing product displays in most of the supermarkets we've frequented over the past month or so. Most marketers view the festive season as a prime opportunity to boost product sales, and it can be, if it's done smartly.
5 Dec 2012 07:52
Zoom turns 15 in February 2013 and, as this is reportedly a very busy period for its clients, the company decided to celebrate its birthday at the end of 2012 with a party on its premises. This was the perfect opportunity to refresh the brand and décor of the agency.
5 Dec 2012 06:05Billads
[Issued by Billads] Adcock Ingram has signed up with Billads Bill Folder advertising to generate awareness around its Unique Formulations supplement range, and to encourage consumers to find out which Unique supplement is right for them by using the iamunique.mobi two-minute supplement advisor.
4 Dec 2012 10:59 
[John Laurence] A recent UCLA psychology study found that people often do not recall things they have seen hundreds of times. In the study, 54 people who worked in an office building were asked whether they knew of the location of their nearest fire extinguisher, but only 13 (24%) were able to correctly identify the location. But when asked to find a fire extinguisher, in other words to physically locate it, they were all able to do so quickly.
4 Dec 2012 07:02
The December edition of the Media magazine is, once again, jam packed with insightful information on what's happening in the media industry. Readers will find new ways to gauge the industry through value-added digital content, imagery, video and audio. Contributors include Trevor Ormerod, Chris Vick, Gordon Patterson, Dario Milo, Michelle Solomon and Sandra Gordon.
3 Dec 2012 12:12Advertising Benevolent Fund[Issued by Advertising Benevolent Fund] The ABF Vital Support Fund hosted their annual crazy golf day on the 27 November 2012 with the AdMad Media team taking the day's first place trophy. The event was held at Kyalami Golf Course with golfers geared up for the theme "Pirates of the Golf Course - On Stranger Greens".
3 Dec 2012 11:15 
At the Technology Top 100 (TT100), the minister of science and technology, Derek Hanekom, presented JWT's multi-disciplinary digital agency, dotJWT the award for Excellence in the Management of Technology, competing against FNB, Altech, Bell Equipment and others.
3 Dec 2012 10:57
London-based advertising group, M&C Saatchi, plans to use South Africa as its launch pad into East and West Africa, says worldwide CEO Moray MacLennan.
3 Dec 2012 10:00Draftfcb (South Africa)[Issued by Draftfcb (South Africa)] Draftfcb South Africa was one of the agencies in the spotlight at the prestigious Financial Mail AdFocus 2012 Awards. This year, AdFocus 2012 named Draftfcb South Africa CEO, John Dixon, as its Agency Leader of the Year and awarded Draftfcb Johannesburg ECD, Neo Mashigo, its New Broom Award.
3 Dec 2012 09:42 
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
