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The marketing gurus tell us that, as consumers drown in a tsunami of commercial messaging, they are going to want to connect (and therefore possibly do business with) those brands which genuinely try to make a difference to a community, a city or a country...
Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world...
During tomorrow's Soweto Derby, the Magic Mirror will launch the second Nando's festive campaign ad.
7 Dec 2012
To assist in alleviating stress over career choices, in educating the public about the various careers available in advertising and in shifting the focus to private college course options, the AAA School of Advertising has extended its 2013 application date to 21 January 2013, unlike the majority of tertiary educational institutions that close for applications by the end of September.
6 Dec 2012
With Christmas closing in on us, we've all been bombarded by cheap tinsel, Boney M and a gaudy plethora of competing product displays in most of the supermarkets we've frequented over the past month or so. Most marketers view the festive season as a prime opportunity to boost product sales, and it can be, if it's done smartly.
Natasha McClymont 5 Dec 2012
Zoom turns 15 in February 2013 and, as this is reportedly a very busy period for its clients, the company decided to celebrate its birthday at the end of 2012 with a party on its premises. This was the perfect opportunity to refresh the brand and décor of the agency.
5 Dec 2012
A recent UCLA psychology study found that people often do not recall things they have seen hundreds of times. In the study, 54 people who worked in an office building were asked whether they knew of the location of their nearest fire extinguisher, but only 13 (24%) were able to correctly identify the location. But when asked to find a fire extinguisher, in other words to physically locate it, they were all able to do so quickly.
John Laurence 4 Dec 2012
The December edition of the Media magazine is, once again, jam packed with insightful information on what's happening in the media industry. Readers will find new ways to gauge the industry through value-added digital content, imagery, video and audio. Contributors include Trevor Ormerod, Chris Vick, Gordon Patterson, Dario Milo, Michelle Solomon and Sandra Gordon.
3 Dec 2012
Draftfcb South Africa was one of the agencies in the spotlight at the prestigious Financial Mail AdFocus 2012 Awards. This year, AdFocus 2012 named Draftfcb South Africa CEO, John Dixon, as its Agency Leader of the Year and awarded Draftfcb Johannesburg ECD, Neo Mashigo, its New Broom Award.
FCB Africa 3 Dec 2012
London-based advertising group, M&C Saatchi, plans to use South Africa as its launch pad into East and West Africa, says worldwide CEO Moray MacLennan.
3 Dec 2012
At the Technology Top 100 (TT100), the minister of science and technology, Derek Hanekom, presented JWT's multi-disciplinary digital agency, dotJWT the award for Excellence in the Management of Technology, competing against FNB, Altech, Bell Equipment and others.
3 Dec 2012
The ABF Vital Support Fund hosted their annual crazy golf day on the 27 November 2012 with the AdMad Media team taking the day's first place trophy. The event was held at Kyalami Golf Course with golfers geared up for the theme "Pirates of the Golf Course - On Stranger Greens".
Advertising Benevolent Fund 3 Dec 2012
The new Amstel TVC, The Boxer, was the only entry from South Africa to receive an award in the Online Film Production and Post-Production for Cinematography category at the London International Advertising (LIA) Awards. (video)
30 Nov 2012
OwenKessel, a leading ideas centric and media agnostic advertising agency in association with Greg Gray of Velocity Films, has scooped a silver LIA award for best Cinematography and was a finalist in Direction in the Online Film Production and Post Production category for Amstel's new TVC "The Boxer".
Owen Kessel Leo Burnett 30 Nov 2012
The AdFocus 2012 winners were announced on Wednesday, 28 November 2012, at Kyalami's Theatre on the Track in Johannesburg. The keynote speaker at the awards was Carol Abade, Kenyan-born Group CEO of Exp.
29 Nov 2012
At the Smartest Event, held at Wanderers Club, Johannesburg this morning, King James won the Agencies' Agency of the Year (Angy) Award for the second year in succession.
29 Nov 2012
The battle for township dwellers' political emotions is on. With an estimated 65% of "Johannesburgers" residing in its townships, it looks like political parties could maximise their outdoor media assets by switching from a philosophy of "being seen" to one of "having impact".
Tatenda Chiweshe 29 Nov 2012
Joe Public has been recognised as Financial Mail AdFocus's Advertising Agency of the Year for 2012.
Joe Public United 29 Nov 2012
Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, to find out more about in-store digital signage solutions and effective communication tools. The studio guest this Thursday evening, 29 November 2012, will be Chris Day, MD of Moving Tactics. [twitterfall]
29 Nov 2012
The SABC has expressed its concern regarding The Star newspapers' headline "SABC bans Zuma Advert", published on 27 November 2012. The broadcaster is of the view that the advert implied an endorsement of the product sold by the Fish and Chip Company, but the headline made no reference to the ad actually being for fish and chips.
28 Nov 2012
Go ahead and deride Zuma but there is that other aspect of ridiculing President Zuma, it's called the target market. Comedians have said before, Zuma is the fountain of all things guaranteed to make their audiences laugh but to brands it may be another story.
Banele Rewo 28 Nov 2012
The annual APEX Awards, which recognises and celebrates the highest standards of communications campaigns' effectiveness, are open for nominations. The deadline for submissions is 15 March 2013.
28 Nov 2012
In the past, marketers have stressed the importance of brand visibility. The argument has been that having your brand visible in all the right places is important, even without interaction with customers. Unfortunately, living in a world where consumers see and hear an average of 3000 marketing messages a day, there is simply too much clutter out there to stand out from the crowd.
Tyrone Middleton 27 Nov 2012
Volcano Group, one of South Africa's award-winning independent agencies and members of the leading global ICOM+In network, recently launched a sizzling new 360-degree integrated campaign for the enormously popular international brand, Tabasco.
Volcano 27 Nov 2012
Companies hoping to piggyback on next year's Africa Cup of Nations (Afcon) to score free advertising could face criminal prosecution. Trade and Industry Minister Rob Davies has indicated his intention to designate the Afcon 2013 a "protected event" in terms of South Africa's ambush marketing legislation. This will ensure stringent advertising laws are enforced similar to those used during the 2010 Fifa World Cup.
27 Nov 2012
The Creative Circle Ad of the Month results for October 2012 have been announced, and chairperson for the advertising judging panel that month, Justin Gomes, commenting on the winning ads, added that "digital needs to be taken as seriously as all the other categories, especially if the industry wants to start making international inroads in a category where South Africa has been particularly creatively dire."
27 Nov 2012
Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out more about full service agency Y&R South Africa. [twitterfall]
26 Nov 2012
The Smartest Event takes place on Thursday, 29 November 2012, at the Wanderers Club in Johannesburg, where the annual marketing conference will launch the sixth edition of the Future Group's hardcover brand communication review, The Annual. It will also present the third Agencies' Agency award.
26 Nov 2012
What a breath of fresh air, a bold and confident statement, that the Times Media Group's (TMG) rate setting for 2013 would be based on the Advertising Media Forum (AMF) definition of core circulation. This will send a clear message to advertisers that TMG not only means business but will commit to a partnership of shared responsibility and reward.
Gordon Patterson 23 Nov 2012