Real time bidding takes lead in digital advertising

[Kevin Dayton] The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content. 22 Nov 2012 07:28

[Biz Takeouts Lineup] 46: Agency focus - Y&R Advertising

Tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, will have Y&R Advertising as its agency focus. The studio guest this Thursday evening, 22 November 2012, will be Y&R Cape Town's business unit director, Rowena Fester. [twitterfall] 22 Nov 2012 06:52

Creating strong brand memory maps

[John Laurence] The brain is found to be far more "plastic" than previously thought, able to rewire itself after damage from a stroke or to strengthen neural connections or "maps" when learning, like memorising the dialogue of a play or learning to play the guitar. Brands map themselves in memory structures in a similar manner at various quality and quantity levels. 22 Nov 2012 06:04

human.kind

Industry profile: Fred Buter, human.kind Account Director

[Issued by human.kind] Fred Buter's work philosophy is simple - he believes in hard work and seizing opportunities. This ethos stands him in good stead as an account director at human.kind; a position he has held for the last two years. 21 Nov 2012 10:33

Billads

Absa drives consumers online with Billads

[Issued by Billads] Now you can do all of your Absa banking in the time it takes you to drink your cup of coffee. To get this message across to consumers Absa is running an advertising campaign inside Nine Mile Media's Billads bill folders at upmarket coffee shops and restaurants from 1 to 30 November. 21 Nov 2012 09:36

Linking ad rates to core circulation

As soon as ABC's are published at the end of Q1 2013, Times Media will be linking advertising rates to core circulation and will review it quarterly thereafter. 20 Nov 2012 10:56

MediaMind

MediaMind Floating Trophy awarded to Ogilvy Interactive Cape Town

[Issued by MediaMind] Ogilvy Interactive Cape Town has won the MediaMind Rich Media Floating Trophy for Q3 2012, representing their second win in under a year. 20 Nov 2012 10:34

The craft of simplification

[Glen Meier] We all know the term 'less is more', but in a busy and complex world it is often forgotten. For a brand to say more and have optimal impact it needs to say less, less grey, less of the same, and more difference, more relevance. Simple doesn't mean easy though, and that's where the craft comes in. The craft of simplification. 20 Nov 2012 08:27

exclamation launches first TVC since the 80s

Arctic Circle has created a debut TVC for the female aerosol, exclamation. It focuses on the persona and attitude of the exclamation girl. 20 Nov 2012 08:08

ACA prepares for AGM, nominations open for board directors

The Association for Communication and Advertising (ACA) will hold its 65th AGM at 3pm on 4 December 2012, at which time its board directors will be constituted. Interested parties should nominate board candidates before noon on Friday, 23 November 2012. 20 Nov 2012 07:58

Black & white ad underlines colourful taste of Cornetto

When Sweet Spot Content received the brief from agency Lowe and Partners, it was challenged to create a 'different' world that would emulate the experience of eating and enjoying a Cornetto Black and White ice cream. (video) 19 Nov 2012 08:08

Morrisjones

Morrisjones creates risky ad for rubybox that gets tongues wagging

[Issued by Morrisjones] Described as "inappropriate, awkward and awesome" the new YouTube ad for rubybox is already an internet sensation. 16 Nov 2012 10:15

Lessons from Marge Simpson and casinos

[John Laurence] In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalise gambling in order to boost the town's flagging coffers. Marge, the mom, develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem. 16 Nov 2012 09:48

Billads

Purify your mouth

[Craig Segal, Issued by Billads] You know it was an awkward night when the highlight of my evening was receiving the bill. No, seriously! Inside my bill folder was a sentence that perfectly summed up my day: 'So you got the waiter who took away your ribs while you were in the bathroom?' My date didn't have a sense of humour but my bill folder did! 15 Nov 2012 12:01