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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
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Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
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Kevin Dayton
Real time bidding takes lead in digital advertising

The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.

By Kevin Dayton 22 Nov 2012 07:28

[Biz Takeouts Lineup] 46: Agency focus - Y&R Advertising
[Biz Takeouts Lineup] 46: Agency focus - Y&R Advertising

Tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, will have Y&R Advertising as its agency focus. The studio guest this Thursday evening, 22 November 2012, will be Y&R Cape Town's business unit director, Rowena Fester. [twitterfall]

22 Nov 2012 06:52

John Laurence
Creating strong brand memory maps

The brain is found to be far more "plastic" than previously thought, able to rewire itself after damage from a stroke or to strengthen neural connections or "maps" when learning, like memorising the dialogue of a play or learning to play the guitar. Brands map themselves in memory structures in a similar manner at various quality and quantity levels.

By John Laurence 22 Nov 2012 06:04

Linking ad rates to core circulation
Linking ad rates to core circulation

As soon as ABC's are published at the end of Q1 2013, Times Media will be linking advertising rates to core circulation and will review it quarterly thereafter.

20 Nov 2012 10:56

MediaMind Floating Trophy awarded to Ogilvy Interactive Cape Town - Sizmek
MediaMind Floating Trophy awarded to Ogilvy Interactive Cape Town

Ogilvy Interactive Cape Town has won the MediaMind Rich Media Floating Trophy for Q3 2012, representing their second win in under a year.

Issued by Sizmek 20 Nov 2012 10:34

Glen Meier
The craft of simplification

We all know the term 'less is more', but in a busy and complex world it is often forgotten. For a brand to say more and have optimal impact it needs to say less, less grey, less of the same, and more difference, more relevance. Simple doesn't mean easy though, and that's where the craft comes in. The craft of simplification.

By Glen Meier 20 Nov 2012 08:27

exclamation launches first TVC since the 80s
exclamation launches first TVC since the 80s

Arctic Circle has created a debut TVC for the female aerosol, exclamation. It focuses on the persona and attitude of the exclamation girl.

20 Nov 2012 08:08

ACA prepares for AGM, nominations open for board directors
ACA prepares for AGM, nominations open for board directors

The Association for Communication and Advertising (ACA) will hold its 65th AGM at 3pm on 4 December 2012, at which time its board directors will be constituted. Interested parties should nominate board candidates before noon on Friday, 23 November 2012.

20 Nov 2012 07:58

Black & white ad underlines colourful taste of Cornetto
Black & white ad underlines colourful taste of Cornetto

When Sweet Spot Content received the brief from agency Lowe and Partners, it was challenged to create a 'different' world that would emulate the experience of eating and enjoying a Cornetto Black and White ice cream. (video)

19 Nov 2012 08:08

Morrisjones creates risky ad for rubybox that gets tongues wagging - Mojo Mother Russia
Morrisjones creates risky ad for rubybox that gets tongues wagging

Described as "inappropriate, awkward and awesome" the new YouTube ad for rubybox is already an internet sensation.

Issued by Mojo Mother Russia 16 Nov 2012 10:15

John Laurence
Lessons from Marge Simpson and casinos

In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalise gambling in order to boost the town's flagging coffers. Marge, the mom, develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem.

By John Laurence 16 Nov 2012 09:48

Tonight's Biz Takeouts show cancelled
Tonight's Biz Takeouts show cancelled

Tonight's Biz Takeouts Marketing & Media radio show, streamed live every Thursday from 5pm-6pm via 2oceansVibe Radio, has unfortunately been cancelled due to unforeseen circumstances. [twitterfall]

15 Nov 2012 11:25

Southern Comfort goes local for new TVC
Southern Comfort goes local for new TVC

Southern Comfort's latest TVC takes its positioning of 'Here's to the Unexpected' up several notches, giving it a fast-paced, contemporary and unexpected twist in its first locally produced commercial. It has begun airing on all SABC channels, e.tv and DStv this week.

15 Nov 2012 07:53

Bringing our Boom to the Bookmarks - BNRY
Bringing our Boom to the Bookmarks

The Bookmarks are the most distinguished Digital Advertising Awards in South Africa. No surprise then that each year the biggest and best in the industry submit their work to get some credit for their digital creations.

Issued by BNRY 14 Nov 2012 10:50

Ireland/Davenport find an opportunity in the Amazon - Ireland/Davenport
Ireland/Davenport find an opportunity in the Amazon

What do you do when a client asks you for a truly unique and captivating concept for a campaign? Where do you look for something genuinely beautiful and out of this world? When Investec Asset Management gave this challenge to Ireland/Davenport they found their answer in the Amazon.

Issued by Ireland/Davenport 14 Nov 2012 10:16

We've proved it... size does matter... Reg Lascaris - TBWA
We've proved it... size does matter... Reg Lascaris

Big ideas are rare. So if you are going to go big, go really big; let's say 22 metres high by nine metres wide. That's the size of the new Doom billboard up in Braamfontein, Johannesburg.

Issued by TBWA 14 Nov 2012 10:00

Millward Brown opens in Cairo, Egypt

Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year.

Issued by Millward Brown 14 Nov 2012 09:08

All the Loeries official rankings for 2012
All the Loeries official rankings for 2012

Following on its release of the Loeries official rankings for brands and agencies at the end of October, the awards have released all the official rankings for 2012. New additions this year include a top ten ranking for the rest of Africa & the Middle East category, for countries from outside of South Africa and a ranking for educational institutions.

14 Nov 2012 07:21

New TVC from Hunter's Chases the Heat
New TVC from Hunter's Chases the Heat

Hunter's has just released its latest TVC as part of its new 'Chase the Heat' campaign, which will unfold over the next couple of months. (video)

14 Nov 2012 06:02

Call for participation in the Constructus Masterclass - The Jupiter Drawing Room Cape Town
Call for participation in the Constructus Masterclass

The Jupiter Drawing Room (Cape Town) has announced details of its Constructus Masterclass 2012 and has invited small local creative enterprises to participate. The annual event was started last year in an effort to support local majority black-owned creative entrepreneurs and transform the local industry.

Issued by The Jupiter Drawing Room Cape Town 13 Nov 2012 10:43

Skyfall promotion reaches South Africa
Skyfall promotion reaches South Africa

In celebration of Heineken's 15-year association with the James Bond franchise and, in anticipation of the launch of Skyfall at the end of November 2102, the company has launched its international 'Crack the Case' campaign in South Africa. (video)

13 Nov 2012 06:20

Bonnie Ramaila
Reality and life is not in black and white

I am not too sure why the latest Ola Cornetto - black and white ice cream TV advert is done in that cinematic grading. The ice cream is brown and white for crying out loud - what's this black and white all about? (video)

By Bonnie Ramaila 13 Nov 2012 06:04

New Yaris TVC makes great deal of sense - FCB South Africa
New Yaris TVC makes great deal of sense

Despite an animated talking rocking horse and giant bullfrogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback.

Issued by FCB South Africa 12 Nov 2012 10:29

MACHINE creates Marmite magic with ingenious Halloween campaign - MACHINE
MACHINE creates Marmite magic with ingenious Halloween campaign

MACHINE recently launched this year's Marmite Halloween tactical campaign, 'Don't be afraid of the Dark', which encourages people to be brave and try the original dark stuff, because there really isn't anything to be afraid of.

Issued by MACHINE 12 Nov 2012 10:05

King opposed to JSE results publication rules

The doyen of global financial regulation‚ Prof Mervyn King‚ drove a spoke into the wheels of the JSE's efforts to scale down rules on the publication of listed companies' financial results.

By Evan Pickworth 9 Nov 2012 11:49

Kagiso and VenFin Media call off talks on assets

Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.

9 Nov 2012 11:29

Mitchum is Savanna's new dry friend forever
Mitchum is Savanna's new dry friend forever

Known for it's "dryness", Savanna was reportedly quite fascinated when antiperspirant brand Mitchum, claimed that it was "seriously dry too" in a recent radio ad. Savanna responded to Mitchum with its own radio ad.

8 Nov 2012 14:43

Expanding your brand across Africa
Expanding your brand across Africa

Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.

By Nonye Mpho Omotola 8 Nov 2012 09:53

Is your direct marketing provider accredited?
Is your direct marketing provider accredited?

One of the biggest threats to the direct marketing industry is the apparent ease with which companies gain access to digital databases. While digital communication may appear to be one of the benefits of the information age, the use of unverified - or worse, illegal - databases carry enormous potential risk for brands that circumvent existing and pending legislation.

8 Nov 2012 06:44

Avast ye! The ABF's Crazy Golf Day sets sail

The ABF Vital Support Fund is hosting its much anticipated annual Crazy Golf Day on 27 November at the Kyalami Country Club. This year, batten down the hatches for "Pirates of the Golf Course - On Stranger Greens".

Issued by Advertising Benevolent Fund 7 Nov 2012 11:21

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