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The marketing gurus tell us that, as consumers drown in a tsunami of commercial messaging, they are going to want to connect (and therefore possibly do business with) those brands which genuinely try to make a difference to a community, a city or a country...
Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world...
The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.
Kevin Dayton 22 Nov 2012
The brain is found to be far more "plastic" than previously thought, able to rewire itself after damage from a stroke or to strengthen neural connections or "maps" when learning, like memorising the dialogue of a play or learning to play the guitar. Brands map themselves in memory structures in a similar manner at various quality and quantity levels.
John Laurence 22 Nov 2012
Tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, will have Y&R Advertising as its agency focus. The studio guest this Thursday evening, 22 November 2012, will be Y&R Cape Town's business unit director, Rowena Fester. [twitterfall]
22 Nov 2012
As soon as ABC's are published at the end of Q1 2013, Times Media will be linking advertising rates to core circulation and will review it quarterly thereafter.
20 Nov 2012
We all know the term 'less is more', but in a busy and complex world it is often forgotten. For a brand to say more and have optimal impact it needs to say less, less grey, less of the same, and more difference, more relevance. Simple doesn't mean easy though, and that's where the craft comes in. The craft of simplification.
Glen Meier 20 Nov 2012
Arctic Circle has created a debut TVC for the female aerosol, exclamation. It focuses on the persona and attitude of the exclamation girl.
20 Nov 2012
Ogilvy Interactive Cape Town has won the MediaMind Rich Media Floating Trophy for Q3 2012, representing their second win in under a year.
Sizmek 20 Nov 2012
The Association for Communication and Advertising (ACA) will hold its 65th AGM at 3pm on 4 December 2012, at which time its board directors will be constituted. Interested parties should nominate board candidates before noon on Friday, 23 November 2012.
20 Nov 2012
When Sweet Spot Content received the brief from agency Lowe and Partners, it was challenged to create a 'different' world that would emulate the experience of eating and enjoying a Cornetto Black and White ice cream. (video)
19 Nov 2012
In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalise gambling in order to boost the town's flagging coffers. Marge, the mom, develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem.
John Laurence 16 Nov 2012
Southern Comfort's latest TVC takes its positioning of 'Here's to the Unexpected' up several notches, giving it a fast-paced, contemporary and unexpected twist in its first locally produced commercial. It has begun airing on all SABC channels, e.tv and DStv this week.
15 Nov 2012
Following on its release of the Loeries official rankings for brands and agencies at the end of October, the awards have released all the official rankings for 2012. New additions this year include a top ten ranking for the rest of Africa & the Middle East category, for countries from outside of South Africa and a ranking for educational institutions.
14 Nov 2012
Big ideas are rare. So if you are going to go big, go really big; let's say 22 metres high by nine metres wide. That's the size of the new Doom billboard up in Braamfontein, Johannesburg.
TBWA 14 Nov 2012
What do you do when a client asks you for a truly unique and captivating concept for a campaign? Where do you look for something genuinely beautiful and out of this world? When Investec Asset Management gave this challenge to Ireland/Davenport they found their answer in the Amazon.
Ireland/Davenport 14 Nov 2012
Hunter's has just released its latest TVC as part of its new 'Chase the Heat' campaign, which will unfold over the next couple of months. (video)
14 Nov 2012
In celebration of Heineken's 15-year association with the James Bond franchise and, in anticipation of the launch of Skyfall at the end of November 2102, the company has launched its international 'Crack the Case' campaign in South Africa. (video)
13 Nov 2012
The Jupiter Drawing Room (Cape Town) has announced details of its Constructus Masterclass 2012 and has invited small local creative enterprises to participate. The annual event was started last year in an effort to support local majority black-owned creative entrepreneurs and transform the local industry.
The Jupiter Drawing Room Cape Town 13 Nov 2012
MACHINE recently launched this year's Marmite Halloween tactical campaign, 'Don't be afraid of the Dark', which encourages people to be brave and try the original dark stuff, because there really isn't anything to be afraid of.
Publicis Machine 12 Nov 2012
Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.
9 Nov 2012
Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.
Nonye Mpho Omotola 8 Nov 2012
Known for it's "dryness", Savanna was reportedly quite fascinated when antiperspirant brand Mitchum, claimed that it was "seriously dry too" in a recent radio ad. Savanna responded to Mitchum with its own radio ad.
8 Nov 2012
One of the biggest threats to the direct marketing industry is the apparent ease with which companies gain access to digital databases. While digital communication may appear to be one of the benefits of the information age, the use of unverified - or worse, illegal - databases carry enormous potential risk for brands that circumvent existing and pending legislation.
8 Nov 2012
One of the primary responsibilities of a business-to-business marketer is to generate leads; some do this through focused lead generation programs primarily through digital channels, while others take a more subtle approach through brand related marketing.
Daryn Smith 7 Nov 2012
Pack and claim has degenerated to pack and price, a sort of jumbled catalogue paid for by suppliers. The worst of it is that the endless inserts that arrive with a thump in the local paper are largely neutralised by the opposition. The two main groups Pick n Pay and Shoprite/Checkers are producing such similar glossy inserts that if you look quickly, it is hard to tell whose insert you are seeing.
Tony Wightman 6 Nov 2012