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Episode 186: PR chat with Marcus Brewster and the new on-demand PR service.

Date: 26 Aug 2016
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Hey flanked by Gallarelli and Rangaka
#WomensMonth: Hey, Vicki! New deputy MD of Ogilvy CT

Find out more about Ogilvy & Mather Cape Town's "fun to work with" brand custodian-turned-deputy MD, who proved right her parents' early conviction that she can be anything she wants to be...

By Leigh Andrews 2 days ago

Abel and Grace
#BODCT: The power of the Big Idea

One of the most anticipated talks from the first day of Business of Design Cape Town 2016 came near the end of the day from Mike Abel, chief executive partner of M&C Saatchi Abel on the 'power of the idea'. Here's what you missed if you weren't there...

By Leigh Andrews 2 days ago

exclamation launches first TVC since the 80s
exclamation launches first TVC since the 80s

Arctic Circle has created a debut TVC for the female aerosol, exclamation. It focuses on the persona and attitude of the exclamation girl.

20 Nov 2012

ACA prepares for AGM, nominations open for board directors
ACA prepares for AGM, nominations open for board directors

The Association for Communication and Advertising (ACA) will hold its 65th AGM at 3pm on 4 December 2012, at which time its board directors will be constituted. Interested parties should nominate board candidates before noon on Friday, 23 November 2012.

20 Nov 2012

Black & white ad underlines colourful taste of Cornetto
Black & white ad underlines colourful taste of Cornetto

When Sweet Spot Content received the brief from agency Lowe and Partners, it was challenged to create a 'different' world that would emulate the experience of eating and enjoying a Cornetto Black and White ice cream. (video)

19 Nov 2012

John Laurence
Lessons from Marge Simpson and casinos

In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalise gambling in order to boost the town's flagging coffers. Marge, the mom, develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem.

By John Laurence 16 Nov 2012

Tonight's Biz Takeouts show cancelled
Tonight's Biz Takeouts show cancelled

Tonight's Biz Takeouts Marketing & Media radio show, streamed live every Thursday from 5pm-6pm via 2oceansVibe Radio, has unfortunately been cancelled due to unforeseen circumstances. [twitterfall]

15 Nov 2012

Southern Comfort goes local for new TVC
Southern Comfort goes local for new TVC

Southern Comfort's latest TVC takes its positioning of 'Here's to the Unexpected' up several notches, giving it a fast-paced, contemporary and unexpected twist in its first locally produced commercial. It has begun airing on all SABC channels, e.tv and DStv this week.

15 Nov 2012

Ireland/Davenport find an opportunity in the Amazon
Ireland/Davenport find an opportunity in the Amazon

What do you do when a client asks you for a truly unique and captivating concept for a campaign? Where do you look for something genuinely beautiful and out of this world? When Investec Asset Management gave this challenge to Ireland/Davenport they found their answer in the Amazon.

Issued by Ireland/Davenport 14 Nov 2012

Millward Brown opens in Cairo, Egypt

Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year.

Issued by Millward Brown 14 Nov 2012

All the Loeries official rankings for 2012
All the Loeries official rankings for 2012

Following on its release of the Loeries official rankings for brands and agencies at the end of October, the awards have released all the official rankings for 2012. New additions this year include a top ten ranking for the rest of Africa & the Middle East category, for countries from outside of South Africa and a ranking for educational institutions.

14 Nov 2012

New TVC from Hunter's Chases the Heat
New TVC from Hunter's Chases the Heat

Hunter's has just released its latest TVC as part of its new 'Chase the Heat' campaign, which will unfold over the next couple of months. (video)

14 Nov 2012

Call for participation in the Constructus Masterclass
Call for participation in the Constructus Masterclass

The Jupiter Drawing Room (Cape Town) has announced details of its Constructus Masterclass 2012 and has invited small local creative enterprises to participate. The annual event was started last year in an effort to support local majority black-owned creative entrepreneurs and transform the local industry.

Issued by The Jupiter Drawing Room Cape Town 13 Nov 2012

Skyfall promotion reaches South Africa
Skyfall promotion reaches South Africa

In celebration of Heineken's 15-year association with the James Bond franchise and, in anticipation of the launch of Skyfall at the end of November 2102, the company has launched its international 'Crack the Case' campaign in South Africa. (video)

13 Nov 2012

Bonnie Ramaila
Reality and life is not in black and white

I am not too sure why the latest Ola Cornetto - black and white ice cream TV advert is done in that cinematic grading. The ice cream is brown and white for crying out loud - what's this black and white all about? (video)

By Bonnie Ramaila 13 Nov 2012

New Yaris TVC makes great deal of sense
New Yaris TVC makes great deal of sense

Despite an animated talking rocking horse and giant bullfrogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback.

Issued by FCB Africa 12 Nov 2012

MACHINE creates Marmite magic with ingenious Halloween campaign
MACHINE creates Marmite magic with ingenious Halloween campaign

MACHINE recently launched this year's Marmite Halloween tactical campaign, 'Don't be afraid of the Dark', which encourages people to be brave and try the original dark stuff, because there really isn't anything to be afraid of.

Issued by Publicis Machine 12 Nov 2012

King opposed to JSE results publication rules

The doyen of global financial regulation‚ Prof Mervyn King‚ drove a spoke into the wheels of the JSE's efforts to scale down rules on the publication of listed companies' financial results.

By Evan Pickworth 9 Nov 2012

Kagiso and VenFin Media call off talks on assets

Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.

9 Nov 2012

Mitchum is Savanna's new dry friend forever
Mitchum is Savanna's new dry friend forever

Known for it's "dryness", Savanna was reportedly quite fascinated when antiperspirant brand Mitchum, claimed that it was "seriously dry too" in a recent radio ad. Savanna responded to Mitchum with its own radio ad.

8 Nov 2012

Expanding your brand across Africa
Expanding your brand across Africa

Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.

By Nonye Mpho Omotola 8 Nov 2012

Is your direct marketing provider accredited?
Is your direct marketing provider accredited?

One of the biggest threats to the direct marketing industry is the apparent ease with which companies gain access to digital databases. While digital communication may appear to be one of the benefits of the information age, the use of unverified - or worse, illegal - databases carry enormous potential risk for brands that circumvent existing and pending legislation.

8 Nov 2012

Avast ye! The ABF's Crazy Golf Day sets sail

The ABF Vital Support Fund is hosting its much anticipated annual Crazy Golf Day on 27 November at the Kyalami Country Club. This year, batten down the hatches for "Pirates of the Golf Course - On Stranger Greens".

Issued by Advertising Benevolent Fund 7 Nov 2012

Daryn Smith
Leads, and when to drop 'em

One of the primary responsibilities of a business-to-business marketer is to generate leads; some do this through focused lead generation programs primarily through digital channels, while others take a more subtle approach through brand related marketing.

By Daryn Smith 7 Nov 2012

Supermarket advertising... Is price everything?

Pack and claim has degenerated to pack and price, a sort of jumbled catalogue paid for by suppliers. The worst of it is that the endless inserts that arrive with a thump in the local paper are largely neutralised by the opposition. The two main groups Pick n Pay and Shoprite/Checkers are producing such similar glossy inserts that if you look quickly, it is hard to tell whose insert you are seeing.

By Tony Wightman 6 Nov 2012

Major activations characterise 4U Plett Rage
Major activations characterise 4U Plett Rage

Stretch Experiential Marketing will be conceptualising and executing some large activations at the 4U Plett Rage festival in Plettenberg Bay from 23 November to 8 December.

3 Nov 2012

Bookmarks 2012 - all the winners
Bookmarks 2012 - all the winners

The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.

2 Nov 2012

Loeries top 10 brands, agencies
Loeries top 10 brands, agencies

The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.

2 Nov 2012

Ireland/Davenport pocket eight awards at Promax

The PromaxBDA Africa conference, held at the Sandton Convention Centre recently, saw advertising agency Ireland/Davenport garner five gold and three silver awards on the night.

Issued by Ireland/Davenport 2 Nov 2012

Nicole Meyer chosen as 2012 Liqui-Fruit Girl
Nicole Meyer chosen as 2012 Liqui-Fruit Girl

The new face of Liqui-Fruit, 21-year old Capetonian, Nicole Meyer, launched earlier this week in the brand's latest TVC on e.tv and DStv.

2 Nov 2012

Six of the best for Brand inc Sport
Six of the best for Brand inc Sport

Sport specialist advertising agency, Brand inc Sport, has secured an incredible number of short listings for the Virgin Active Sport Industry Awards in 2013, including the prestigious sports agency of the Year.

Issued by Brand inc 2 Nov 2012

Abey Mokgwatsane
The four ways data changes business forever

If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant.

By Abey Mokgwatsane 2 Nov 2012

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