Stretch Experiential Marketing will be conceptualising and executing some large activations at the 4U Plett Rage festival in Plettenberg Bay from 23 November to 8 December.
3 Nov 2012 12:16
The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.
2 Nov 2012 13:16
The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.
2 Nov 2012 11:34
The new face of Liqui-Fruit, 21-year old Capetonian, Nicole Meyer, launched earlier this week in the brand's latest TVC on e.tv and DStv.
2 Nov 2012 10:46
Sport specialist advertising agency, Brand inc Sport, has secured an incredible number of short listings for the Virgin Active Sport Industry Awards in 2013, including the prestigious sports agency of the Year.
Issued by Brand inc 2 Nov 2012 10:19
If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant.
By Abey Mokgwatsane 2 Nov 2012 10:00
This is a question more and more people are asking me. What should we be looking at in this age of instant news and social media communication? Will tweets be the way to go?
By Marion Scher 2 Nov 2012 08:05
Is creativity clouding the issue...? When I studied at university and at IMM for a marketing manager course, etc it was always a task for students to define the target market and strategy that the brand was following of a particular campaign/commercial. At the risk of sounding like John Farquhar (whom I admire) I find creativity is clouding the issue.
By Rolf Akermann 2 Nov 2012 06:30
To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)
By Banele Rewo 2 Nov 2012 06:12
Having just three weeks from brief to flighting meant a new TV commercial relied a lot on teamwork between Medihelp and Brandbar. With production house, Studio Republic, rising to the challenge of shooting and editing nine scenes in a week, the end result met the creative objectives seamlessly.
Issued by Brandbar 1 Nov 2012 12:18
MediaMind's benchmarks reveal that users are 20 times more likely to click on In-Stream ads than standard banners. As marketers follow the light and join the swelling ranks of the digital revolution, quality of advertising is assuming a far greater degree of importance.
Issued by MediaMind 1 Nov 2012 12:05
Tonight's Biz Takeouts Marketing & Media radio show, will be broadcast live from Artscape in Cape Town to capture all The Bookmarks 2012 action. Tune in to this week's show, streamed live from 7pm-10pm via 2oceansVibe Radio. [twitterfall]
1 Nov 2012 09:37
The new Hilux advert, featuring the suburban miss who takes on a tougher personality when she uses her husband's Hilux to go shopping, has taken on a tougher role, as she takes it up a notch in the new TVC from Draftfcb Johannesburg.
1 Nov 2012 09:08
For the first time in its party history, the Advertising Media Association of South Africa (AMASA) has celebrated a sell-out success of its annual event and its all thanks to members of the advertising, marketing and media community.
Issued by AMASA 1 Nov 2012 08:46
On behalf of KFC Milkybar Krusher, Ogilvy & Mather Johannesburg has conceptualised 'Face Yoga' for a new campaign.
31 Oct 2012 07:30
Current tight market conditions have forced the retail property marketing specialist to be more innovative than ever before to ensure a healthy return on investment for clients.
By Doug Mayne 31 Oct 2012 06:25
American marketers have drawn criticism for "newsjacking" Hurricane Sandy. American Apparel offered a 20% discount for 36 hours "in case you are bored during the storm" and Sears advertised on Twitter "Did Hurricane Sandy affect your city? Get your generators, air mattresses & more in one place". There are several other examples in a similar vein.
By Ann Druce 31 Oct 2012 05:32
The recent ad campaign for the new product line from Prominent Paints, Evolve, has been created by human.kind. The agency began by developing the product name, as the paint is 100% lead free, contains zero solvents, is 70% organic and has zero VOC (Volatile Organic Compounds), which normally are given off by new coatings and adhesives in the form of in the form of harmful gases.
30 Oct 2012 11:27
The Creative Circle Ad of the Month results for September 2012 have been announced, and chairperson for the advertising judging panel that month, Jonathan Beggs, has commented that, "it was a predictably quiet month after the Loeries rush, with not a huge amount of entries overall but there was some really enjoyable work."
30 Oct 2012 09:18
Advertising has changed. The consumers have changed. The audience preferences have changed, too. The most remarkable change has been the shift by brands to direct the attention to the majority.
By Tinyiko Maswanganye 30 Oct 2012 07:31
The Oliewenhuis Art Museum, in Bloemfontein, will host the final stage of the Loerie Awards Travelling Exhibition from today, 29 October to 2 November 2012.
29 Oct 2012 06:11
During one of our brainstorming sessions we discussed the topic of clients who don't see the value of the work that is done by agencies. The debate centred for some time on whether or not clients could in fact do what we do. What was missed in the debate is what is missed in any selling situation. That is: If you cannot show the value, then the client is not going to buy it and there is no getting away from this fact. However there is much merit in debating this point.
By Mike Taberner 27 Oct 2012 12:34
I'm always disturbed when watching a TV commercial and not get the message; this leaves me with a mixed bag of feelings.
By Bonnie Ramaila 27 Oct 2012 08:26
Gareth Leck, CEO of Joe Public has announced the appointment of Dave McCullough as Group Commercial Director.
Issued by Joe Public 26 Oct 2012 10:52
Mimi Nicklin has been appointed 34Group Strategic Director with a simple remit in mind. Build a world class strategic department with a focus on brilliantly simple consumer and shopper insights that change the way we interact with brands as well as the way we buy them.
Issued by 34 26 Oct 2012 09:18
Advances in technology, the increase in connectivity, social media and cloud-computing has enabled a quicker route to collaboration, but are companies taking a holistic enough approach to the concept of 'team' in terms of a more successful project outcome?
By Mike Jones 26 Oct 2012 07:05
Radio promotions are a lot more than buying a spot schedule on a local radio station. So what is the art of a tailor-made radio campaign?
By Charlie Wannell 26 Oct 2012 06:38
The advertising industry, civil society, academia and government, earlier this week, deliberated on the issue of banning alcohol advertising in a heated debate held in Johannesburg.
26 Oct 2012 05:33
At the MTN Radio Awards 2013 launch, held in Sandton on 23 October 2012, Stan Katz reportedly got the radio community and advertisers buzzing with his keynote speech by saying that advertisers do not buy radio.
25 Oct 2012 11:58
Fashion supermodel Alek Wek and Giant Films' director Ian Gabriel together focus on African originals in a new spot for Amarula. The celebrity fashion icon and humanitarian activist loved being in the African bush, working alongside the elephants who, together with Alek, played a central role on the shoot.
Issued by Giant Films 25 Oct 2012 08:40
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