A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growth

At Spark Media's annual event in which a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 13 hours ago

Senior procurement consultant, Nolundi Magqaza and founder of AdOps, Angelika Kempe.
New initiative connects 100% black-owned agencies with corporate clients

Marketing agency value management company, AdOps's Angelika Kempe is teaming up with Nolundi Magqaza, a senior procurement consultant in an initiative to connect 100% black-owned advertising, communications and marketing agencies with corporate clients...

1 day ago

Women playing larger role at SA's oldest agency
Women playing larger role at SA's oldest agency

FCB Joburg has promoted two extremely talented women to executive creative directors and appointed three new exco members - all of them women...

Issued by FCB Africa 1 day ago

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism
#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 1 day ago

The One Club, Diageo North partners to promote diversity, inclusion and gender equality
The One Club, Diageo North partners to promote diversity, inclusion and gender equality

The One Club for Creativity and Diageo North America announced a partnership to recognise and promote diversity, inclusion and gender equality among young global creatives...

14 Sep 2018

Joe Public founders named 2018 Medium Business Entrepreneur of the Year
Joe Public founders named 2018 Medium Business Entrepreneur of the Year

Joe Public founders Pepe Marais and Gareth Leck were announced as 2018 Medium Business Entrepreneur of the Year at this year's Entrepreneur of the Year competition sponsored by Sanlam and Business/Partners. This just off the back of being announced Loeries 2018 Agency of the Year...

By Jessica Tennant 14 Sep 2018

Give your brand the space to grow on Bizcommunity
Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

ATL campaign for Absa CIB enhances 'Africanacity'
ATL campaign for Absa CIB enhances 'Africanacity'

The launch of 'I want to make that', Absa's new ATL campaign for Corporate and Investment Banking, is yielding strong results with its enhancement of Absa's new positioning of 'Africanacity'...

Issued by Mortimer Harvey 13 Sep 2018

Boomtown gets Milki to #idairyu consumers
Boomtown gets Milki to #idairyu consumers

"Live life to the full" is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to 'live life to the full'...

Issued by Boomtown 13 Sep 2018

#Newsmaker: Trevor Ndhlovu positioned to kick off Black River FC 2.0
#Newsmaker: Trevor Ndhlovu positioned to kick off Black River FC 2.0

Trevor Ndhlovu was promoted to MD of Black River FC less than a year after joining the agency, having played an important part to date in the acquisition of new clients...

By Jessica Tennant 13 Sep 2018

Can Nikes really help you run faster?
Can Nikes really help you run faster?

A new study on branding has a surprising answer...

By Doron Malka 13 Sep 2018

24.com launches innovative video solution with global partner Oovvuu
24.com launches innovative video solution with global partner Oovvuu

24.com and their media solutions division, The SpaceStation, have announced that they have partnered with global video supplier, Oovvuu...

Issued by The SpaceStation 13 Sep 2018

D&AD Impact Awards 2018 reveals shortlisted work
D&AD Impact Awards 2018 reveals shortlisted work

D&AD Impact has unveiled the list of 116 pieces of work that have been shortlisted at the third annual D&AD Impact Awards...

12 Sep 2018

The audience at the Heavy Chef Sextech event of which the first part was presented by Heidi Patmore. Image: Heavy Chef.
#Sextech: Chatbots, sex robots and impact on society (Part 2)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 12 Sep 2018

The tango of Donald Trump and Nike
The tango of Donald Trump and Nike

Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane. Stuck to your knitting...

By Damon Stapleton 12 Sep 2018

Mendonça on the move.
#BehindtheSelfie with... Diogo Mendonça

This week, we go behind the selfie with Diogo Mendonça, managing director of Blacksmith Collective...

By Leigh Andrews 12 Sep 2018

In-app programmatic exchange for Africa launched
In-app programmatic exchange for Africa launched

InMobi launches global in-app programmatic exchange in EMEA to provide premium mobile ad experiences...

12 Sep 2018

Remember to remember me - making advertising stick
Remember to remember me - making advertising stick

Louise Hefer shares five rules to keep in mind when trying to build lasting impressions in advertising...

By Louise Hefer 12 Sep 2018

5 ways good content marketing can help your business grow
5 ways good content marketing can help your business grow

Start-up businesses are normally more apprehensive about marketing, in terms of what they will try and what they will spend. Although this restraint is often in their best interest seeing as they have limited budgets and staff, it can also end up hurting them...

By Candace Bosch 12 Sep 2018

Riverbed's evolution inspires agency rebrand
Riverbed's evolution inspires agency rebrand

In this month of new beginnings, Riverbed announces its rebrand, revealing a modern look that's more closely aligned to its renewed vision...

Issued by Riverbed 12 Sep 2018

Katlego Moutlana appointed director and shareholder at Mortimer Harvey
Katlego Moutlana appointed director and shareholder at Mortimer Harvey

Mortimer Harvey has announced the appointment of Katlego Moutlana as a director and shareholder of the company...

Issued by Mortimer Harvey 12 Sep 2018

Toyota Hilux gets 'tougher-er' in new campaign from FCB Joburg
Toyota Hilux gets 'tougher-er' in new campaign from FCB Joburg

Toyota Hilux, for nearly 50 years the market leader in a hotly contested segment of the market, goes up against its toughest competition yet in a new campaign from FCB Joburg...

Issued by FCB Africa 11 Sep 2018

Screen grab from the ad.
#OrchidsandOnions: Nando's not chicken in deflating egos

A huge fail for your billboard outside the Wanderers featuring the name 'Rabada', Web Africa. Speed over to collect your Onion...

By Brendan Seery 11 Sep 2018

Slide 202 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.
#YouthReport2018: Smarter-than-you-think millennial coping strategies and life hacks

Not familiar with brand polygamy, Finstagram and Twitter suicides? You're not alone. In the final session at the launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018, Dali Tembo, MD of Instant Grass International, explained how marketers can tap into the coping strategies of today's youth...

By Leigh Andrews 11 Sep 2018

Tastic Rice repositions masterbrand, innovates with two new variants
Tastic Rice repositions masterbrand, innovates with two new variants

Tastic Rice has taken to the small screen to communicate its new masterbrand campaign, as well as the launch of two new variants in the rice market...

Issued by FCB Africa 11 Sep 2018

Silversoft partners with Deltek to deliver WorkBook agency management software to South Africa
Silversoft partners with Deltek to deliver WorkBook agency management software to South Africa

Through the expanded partnership, Silversoft will now be the primary sales, implementation and support partner for Deltek's WorkBook solution in South Africa...

Issued by Silversoft 10 Sep 2018

Mathe Okaba, the new CEO of the ASA. Image supplied.
Mathe Okaba named new CEO of the ACA

Mathe Okaba has been appointed to the position of CEO of the Association for Communication and Advertising (ACA), the official industry body for the advertising profession in South Africa...

10 Sep 2018

Image © Daniel Ernst via .
#YouthReport2018: Being a teenager in 2018, more pressure than peer pressure

The fourth session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release, also presented by Martin Neethling, director of groceries at Pioneer Foods, shared insight into the pressures SA's youth are really under - there's more to it than just 'being a teenager'...

By Leigh Andrews 10 Sep 2018

Management systems in creative agencies
Management systems in creative agencies

When you're busy with pitches, egos and the relentless 24-7 of the creative industry, it is easy to side-eye this vital, yet often overlooked business management tool. A management system can be the difference between success and failure in a business...

By Jenni Lawrence 10 Sep 2018

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