BizTrends 2016

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Bidvest Digital has opened a press office on Bizcommunity.com!
Bidvest Digital

Bidvest Digital is a leading South African supplier of indoor, outdoor, out-of-home and point-of-sale branding solutions based in Johannesburg and Cape Town.

Biz Takeout's

Episode 162: Ravi Naidoo takes us through 21 years of Design Indaba

Date: 11 Feb 2016
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Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Deal or no deal - It's pretty simple
Deal or no deal - It's pretty simple

They say - whoever "they" are - that a brand is what the consumer says it is, not what the brand says it is. I believe "they" are correct, who wouldn't..?

By Seth Whitehead 15 hours ago

Big change needed in the agency world
Big change needed in the agency world

Advertising agencies thought process since their inception has to be to create the right message for a client. Then to locate and plan a media campaign to reach the target audience. This is great but the thinking needs to change...

By Gordon Barker 12 hours ago

MyBroadband smashes traffic record - MyBroadband
MyBroadband smashes traffic record

In January 2013, MyBroadband attracted close to 1.4 million readers, dominating the South African IT website space.

Issued by MyBroadband

Chris Moerdyk
The ABC of The New Age

In the cutthroat world of newspaper and magazine publishing, it has been fairly predictable that pretty much all the competitors of The New Age have been vociferous about parastatals and other advertiser supporting the paper when it doesn't have Audit Bureau of Circulations (ABC) certification.

By Chris Moerdyk

Where is PR?
Where is PR?

During the December holidays I noticed, without any preoccupation, that many a brands have undergone facelifts or nip-and-tucks, if you like.

By Bonnie Ramaila

Adam Simpson
Cloud-surfing pays dividends

In the never-ending search for competitive advantage, cloud-based services like a Hosted PBX business telephone system can offer business owners and managers new opportunities for cost savings and service improvements that can help strengthen their market position.

By Adam Simpson

TNA CEO calls for media transformation debate
TNA CEO calls for media transformation debate

Parliament's portfolio committee on communications should host a debate on transformation and ownership in the media industry, The New Age (TNA) CEO Nazeem Howa said in an editorial yesterday.

Tokyo tweets have social media all a-twitter
Tokyo tweets have social media all a-twitter

NEWSWATCH: Social media is blurring the lines between what's private and what's public, reports Times Live, and Chris Moerdyk says the Sexwale divorce story proves the information chain has changed forever. Meanwhile, the ANC in the Eastern Cape has been told to 'stop leaking'... to the media, that is - reports IOL.

By Rod Baker

Career guidance programme returns to SABC1
Career guidance programme returns to SABC1

The career guidance programme, iSpani returns to SABC1 on Tuesdays at 1.30pm for its fourth season. Its 26 episodes share the many layers of employment and career planning with young, unemployed viewers trying to get into the world of work.

Mediamark launches new event division
Mediamark launches new event division

Mediamark (previously known as Radmark and Digitalmark) has launched a new events division, to provide multimedia marketing solutions that address advertisers' goals across media channels. It will be working closely with its serviced radio stations in order to commercialise events that stations own and operate.

Embarcadero supports secondary, university-level ICT education across SA
Embarcadero supports secondary, university-level ICT education across SA

MAIDENHEAD, UK: Embarcadero Technologies, a leading provider of software solutions for application and database development, is actively engaging with the academic community across South Africa to support secondary and university-level ICT education in the country.

Lynette Hundermark
The APP-solute fantastic brand experience

Seemingly coming out of nowhere, a major hit amongst South African consumers has been the suite of mobile apps across varied platforms developed by brands such as Ster-Kinekor and FNB. With these apps not being Angry Birds types of apps it seems that 'usefulness' has become KING!

By Lynette Hundermark

'Men are from Mars' when it comes to body wash brand choice - Analytix BI
'Men are from Mars' when it comes to body wash brand choice

When it comes to the usage of liquid body washes or shower gel brands, the well known saying that 'men are from Mars and women are from Venus' certainly holds true. However, female users could be the more influential target market to grow market share, according to a new report by Analytix BI.

Issued by Analytix BI

New offices for Thebe Exhibitions & Projects - Thebe Reed Exhibitions
New offices for Thebe Exhibitions & Projects

Thebe Exhibitions and Projects and Thebe Venue Management have moved into new offices. The group is now located at Thebe Place, Building 1, Culross on Main Office Park, 34 Culross Road, Bryanston, Johannesburg.

Issued by Thebe Reed Exhibitions

Tribal marketing - a new way of segmentation and consumer engagement - Knowledge Resources
Tribal marketing - a new way of segmentation and consumer engagement

Let's face it, the adman was very close to the weatherman in the popularity ranking in the past, with advertising messages mostly benefiting the brand rather than the consumer. During the past couple of years, however, there has been a significant shift in consumer behaviour and it is no secret that the consumer is holding all the chips.

By Neil Hart, Issued by Knowledge Resources

[Biz Takeouts Podcast] 52: The business of blogging
[Biz Takeouts Podcast] 52: The business of blogging

Find out more about the business of blogging in South Africa by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]

Pick n Pay Heroes Week goes big this February! - HDI Youth Marketeers
Pick n Pay Heroes Week goes big this February!

The Heroes Week initiative aimed at celebrating South Africa's unsung school Heroes took place in schools across the country this February.

Issued by HDI Youth Marketeers

Youth Social Media Marketing Conference 2013
Youth Social Media Marketing Conference 2013

Organised for businesses and brands that wish to gain more insight and strategic advice as to how they can effectively engage the South African youth through social media platforms.

Issued by Branded Youth

No, you are not having an 80's flashback, its Bouffant's new ad - bouffant
No, you are not having an 80's flashback, its Bouffant's new ad

Dean Blumberg of Bouffant sends us on a detailed trip down memory lane with his latest Ad of the Month-winning campaign for FoxP2 and client Property 24.

Issued by bouffant

Business is developing at The Brand Union - Brand Union
Business is developing at The Brand Union

A brand new Business Developer has arrived at The Brand Union and he is ready to enlighten the world on why the experience of a brand defines the brand, why it's so important and why The Brand Union is the brand specialist agency to help you.

Issued by Brand Union

Business growth requires smart marketing - Yellowwood Future Architects
Business growth requires smart marketing

Marketing is confronted with a stark choice. To avoid losing its place on the business ladder, it must either step up and become an integrated hub of insight and innovation or fall down to the rung of catchy tunes and pretty pictures.

By David Blyth, Issued by Yellowwood Future Architects

How an exhibition company is going 'green' - Scan Display
How an exhibition company is going 'green'

"Greening is a process, made up of a series of small actions and steps that gradually take you closer to where you want to be. However, you never really get 'there', as the goal posts keep advancing too," says Justin Hawes, MD of Scan Display, about the challenge of making his company more sustainable.

Issued by Scan Display

Email marketing continues to drive the best ROI in 2013 - Digital Fire
Email marketing continues to drive the best ROI in 2013

According to the UK's DMA Email Marketing Council's 2013 Report, leading marketers are optimistic about email marketing budgets, with more than half saying that they were "confident that expenditure on email marketing will increase this year".

Issued by Digital Fire

Is your tax advisor compliant?
Is your tax advisor compliant?

The Tax Amendment Act, which passed into legislation in December 2012, has started a countdown for the entire tax profession, with less than six months remaining for tax advisors to register with a recognised controlling body.

Issued by The South African Institute of Tax Practitioners

Gail Schimmel
Can advertising "Stop Rape"?

I hate it when this happens, but I'm having a controversial opinion, and I won't rest until it's out. It's about this Primedia "Stop Rape" campaign, and before I start ranting, I better state some things clearly.

By Gail Schimmel

Pendoring stays in the Cape
Pendoring stays in the Cape

Following its successful sojourn in the Cape last year, the Pendoring Advertising Awards will again hold its gala awards ceremony in the Mother City.

AFSTEREO launches gnosko.co.za
AFSTEREO launches gnosko.co.za

AFSTEREO's Gnosko web portal is specifically designed to take the client to another tracking and reporting service level altogether.

Issued by AFSTEREO

Howa 'bout this... TNA slams City Press
Howa 'bout this... TNA slams City Press

NEWSWATCH: Nazeem Howa, CEO of The New Age, claims that a report in yesterday's City Press on the subject of advertising in The New Age is "misleading".

By Rod Baker

Sunday World appoints new editor

Marvin Meintjies has been appointed editor of the Sunday World from next month, Times Media has announced.

Subhash Chandra
How to make your website work

Imagine your website when you first launched it. Look at it now. Can you still see your original site? Maybe glimmers of it? Change is good, but sometimes many objectives get lost amid the dynamic and fast-paced world of internet marketing that marketers tend to lose sight of what's really important.

By Subhash Chandra

The power of sponsorship (part II)
The power of sponsorship (part II)

In part I, I clarified what makes sponsorship such a powerful marketing tool. Here, in part II, I will give some trends for 2013, taken from some best practice work in 2012, and I will explain how the South African industry needs to adapt and evolve in order to achieve success and results going forward. (video)

By Struan Campbell

Statistics SA and Global Access taking hands - Global Access
Statistics SA and Global Access taking hands

Statistics South Africa, or Stats SA, is the National Statistical Service of South Africa. Its goal is producing timeously, accurate and official demographic, economic and social censuses and surveys. To date, Statistics South Africa has produced three censuses; 1996, 2001 and 2011.

Issued by Global Access

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