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Riverstone Films' director, Joni Botha, recently completed production of an epic corporate commercial for Ukrainian vodka brand Mernaya. The 90" nation-building film was specially commissioned to coincide with Ukraine's October 2012 parliamentary elections.
Issued by Riverstone Films 12 Feb 2013 10:50
In January 2013, MyBroadband attracted close to 1.4 million readers, dominating the South African IT website space.
Issued by MyBroadband 12 Feb 2013 10:24
In the cutthroat world of newspaper and magazine publishing, it has been fairly predictable that pretty much all the competitors of The New Age have been vociferous about parastatals and other advertiser supporting the paper when it doesn't have Audit Bureau of Circulations (ABC) certification.
By Chris Moerdyk 12 Feb 2013 10:18
During the December holidays I noticed, without any preoccupation, that many a brands have undergone facelifts or nip-and-tucks, if you like.
By Bonnie Ramaila 12 Feb 2013 09:50
In the never-ending search for competitive advantage, cloud-based services like a Hosted PBX business telephone system can offer business owners and managers new opportunities for cost savings and service improvements that can help strengthen their market position.
By Adam Simpson 12 Feb 2013 09:15
Parliament's portfolio committee on communications should host a debate on transformation and ownership in the media industry, The New Age (TNA) CEO Nazeem Howa said in an editorial yesterday.
12 Feb 2013 08:55
NEWSWATCH: Social media is blurring the lines between what's private and what's public, reports Times Live, and Chris Moerdyk says the Sexwale divorce story proves the information chain has changed forever. Meanwhile, the ANC in the Eastern Cape has been told to 'stop leaking'... to the media, that is - reports IOL.
By Rod Baker 12 Feb 2013 07:52
The career guidance programme, iSpani returns to SABC1 on Tuesdays at 1.30pm for its fourth season. Its 26 episodes share the many layers of employment and career planning with young, unemployed viewers trying to get into the world of work.
12 Feb 2013 07:08
Mediamark (previously known as Radmark and Digitalmark) has launched a new events division, to provide multimedia marketing solutions that address advertisers' goals across media channels. It will be working closely with its serviced radio stations in order to commercialise events that stations own and operate.
12 Feb 2013 06:21
MAIDENHEAD, UK: Embarcadero Technologies, a leading provider of software solutions for application and database development, is actively engaging with the academic community across South Africa to support secondary and university-level ICT education in the country.
12 Feb 2013 06:15
Seemingly coming out of nowhere, a major hit amongst South African consumers has been the suite of mobile apps across varied platforms developed by brands such as Ster-Kinekor and FNB. With these apps not being Angry Birds types of apps it seems that 'usefulness' has become KING!
By Lynette Hundermark 12 Feb 2013 06:13
When it comes to the usage of liquid body washes or shower gel brands, the well known saying that 'men are from Mars and women are from Venus' certainly holds true. However, female users could be the more influential target market to grow market share, according to a new report by Analytix BI.
Issued by Analytix BI 11 Feb 2013 13:26
Thebe Exhibitions and Projects and Thebe Venue Management have moved into new offices. The group is now located at Thebe Place, Building 1, Culross on Main Office Park, 34 Culross Road, Bryanston, Johannesburg.
Issued by Thebe Reed Exhibitions 11 Feb 2013 13:23
Let's face it, the adman was very close to the weatherman in the popularity ranking in the past, with advertising messages mostly benefiting the brand rather than the consumer. During the past couple of years, however, there has been a significant shift in consumer behaviour and it is no secret that the consumer is holding all the chips.
By Neil Hart, Issued by Knowledge Resources 11 Feb 2013 13:00
Find out more about the business of blogging in South Africa by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]
11 Feb 2013 12:20
The Heroes Week initiative aimed at celebrating South Africa's unsung school Heroes took place in schools across the country this February.
Issued by HDI Youth Marketeers 11 Feb 2013 12:19
Organised for businesses and brands that wish to gain more insight and strategic advice as to how they can effectively engage the South African youth through social media platforms.
Issued by Branded Youth 11 Feb 2013 11:58
Dean Blumberg of Bouffant sends us on a detailed trip down memory lane with his latest Ad of the Month-winning campaign for FoxP2 and client Property 24.
Issued by Bouffant 11 Feb 2013 11:43
A brand new Business Developer has arrived at The Brand Union and he is ready to enlighten the world on why the experience of a brand defines the brand, why it's so important and why The Brand Union is the brand specialist agency to help you.
Issued by The Brand Union 11 Feb 2013 11:12
Marketing is confronted with a stark choice. To avoid losing its place on the business ladder, it must either step up and become an integrated hub of insight and innovation or fall down to the rung of catchy tunes and pretty pictures.
By David Blyth, Issued by Yellowwood Future Architects 11 Feb 2013 11:01
"Greening is a process, made up of a series of small actions and steps that gradually take you closer to where you want to be. However, you never really get 'there', as the goal posts keep advancing too," says Justin Hawes, MD of Scan Display, about the challenge of making his company more sustainable.
Issued by Scan Display 11 Feb 2013 10:27
According to the UK's DMA Email Marketing Council's 2013 Report, leading marketers are optimistic about email marketing budgets, with more than half saying that they were "confident that expenditure on email marketing will increase this year".
Issued by Digital Fire 11 Feb 2013 10:00
The Tax Amendment Act, which passed into legislation in December 2012, has started a countdown for the entire tax profession, with less than six months remaining for tax advisors to register with a recognised controlling body.
Issued by The South African Institute of Tax Practitioners 11 Feb 2013 09:12
I hate it when this happens, but I'm having a controversial opinion, and I won't rest until it's out. It's about this Primedia "Stop Rape" campaign, and before I start ranting, I better state some things clearly.
By Gail Schimmel 11 Feb 2013 09:04
Following its successful sojourn in the Cape last year, the Pendoring Advertising Awards will again hold its gala awards ceremony in the Mother City.
11 Feb 2013 08:59
AFSTEREO's Gnosko web portal is specifically designed to take the client to another tracking and reporting service level altogether.
Issued by AFSTEREO 11 Feb 2013 08:51
NEWSWATCH: Nazeem Howa, CEO of The New Age, claims that a report in yesterday's City Press on the subject of advertising in The New Age is "misleading".
By Rod Baker 11 Feb 2013 07:33
Marvin Meintjies has been appointed editor of the Sunday World from next month, Times Media has announced.
11 Feb 2013 06:46
Imagine your website when you first launched it. Look at it now. Can you still see your original site? Maybe glimmers of it? Change is good, but sometimes many objectives get lost amid the dynamic and fast-paced world of internet marketing that marketers tend to lose sight of what's really important.
By Subhash Chandra 11 Feb 2013 06:27
In part I, I clarified what makes sponsorship such a powerful marketing tool. Here, in part II, I will give some trends for 2013, taken from some best practice work in 2012, and I will explain how the South African industry needs to adapt and evolve in order to achieve success and results going forward. (video)
By Struan Campbell 10 Feb 2013 12:03
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