In order to earn the attention of consumers, brands need to create experiences that they can share...
As a marketer or customer engagement professional, imagine the cost-savings if you knew who in your database or lead list were likely to be the most profitable customers or most likely to respond...
If the term 'Black Twitter' leaves you scratching your head, you're not alone...
Ignite! was a session of TED-style turbo-charged talks with an innovative twist that ended off the 2016 SABC Education Innovation Summit with a definitive bang. Here's what you missed from a few of this year's 'firestarters' (that's Ignite! lingo for speakers at the event)...
The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that...
The African entertainment and media industry faces profound disruption, but it is exactly within this disruption that companies are finding opportunities...
In the cutthroat world of newspaper and magazine publishing, it has been fairly predictable that pretty much all the competitors of The New Age have been vociferous about parastatals and other advertiser supporting the paper when it doesn't have Audit Bureau of Circulations (ABC) certification.
Chris Moerdyk 12 Feb 2013
In the never-ending search for competitive advantage, cloud-based services like a Hosted PBX business telephone system can offer business owners and managers new opportunities for cost savings and service improvements that can help strengthen their market position.
Adam Simpson 12 Feb 2013
Parliament's portfolio committee on communications should host a debate on transformation and ownership in the media industry, The New Age (TNA) CEO Nazeem Howa said in an editorial yesterday.
12 Feb 2013
NEWSWATCH: Social media is blurring the lines between what's private and what's public, reports Times Live, and Chris Moerdyk says the Sexwale divorce story proves the information chain has changed forever. Meanwhile, the ANC in the Eastern Cape has been told to 'stop leaking'... to the media, that is - reports IOL.
Rod Baker 12 Feb 2013
The career guidance programme, iSpani returns to SABC1 on Tuesdays at 1.30pm for its fourth season. Its 26 episodes share the many layers of employment and career planning with young, unemployed viewers trying to get into the world of work.
12 Feb 2013
Mediamark (previously known as Radmark and Digitalmark) has launched a new events division, to provide multimedia marketing solutions that address advertisers' goals across media channels. It will be working closely with its serviced radio stations in order to commercialise events that stations own and operate.
12 Feb 2013
MAIDENHEAD, UK: Embarcadero Technologies, a leading provider of software solutions for application and database development, is actively engaging with the academic community across South Africa to support secondary and university-level ICT education in the country.
12 Feb 2013
Seemingly coming out of nowhere, a major hit amongst South African consumers has been the suite of mobile apps across varied platforms developed by brands such as Ster-Kinekor and FNB. With these apps not being Angry Birds types of apps it seems that 'usefulness' has become KING!
Lynette Hundermark 12 Feb 2013
When it comes to the usage of liquid body washes or shower gel brands, the well known saying that 'men are from Mars and women are from Venus' certainly holds true. However, female users could be the more influential target market to grow market share, according to a new report by Analytix BI.
Analytix BI 11 Feb 2013
Let's face it, the adman was very close to the weatherman in the popularity ranking in the past, with advertising messages mostly benefiting the brand rather than the consumer. During the past couple of years, however, there has been a significant shift in consumer behaviour and it is no secret that the consumer is holding all the chips.
Find out more about the business of blogging in South Africa by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]
11 Feb 2013
Organised for businesses and brands that wish to gain more insight and strategic advice as to how they can effectively engage the South African youth through social media platforms.
Branded Youth 11 Feb 2013
Dean Blumberg of Bouffant sends us on a detailed trip down memory lane with his latest Ad of the Month-winning campaign for FoxP2 and client Property 24.
Bouffant 11 Feb 2013
A brand new Business Developer has arrived at The Brand Union and he is ready to enlighten the world on why the experience of a brand defines the brand, why it's so important and why The Brand Union is the brand specialist agency to help you.
Brand Union 11 Feb 2013
Marketing is confronted with a stark choice. To avoid losing its place on the business ladder, it must either step up and become an integrated hub of insight and innovation or fall down to the rung of catchy tunes and pretty pictures.
"Greening is a process, made up of a series of small actions and steps that gradually take you closer to where you want to be. However, you never really get 'there', as the goal posts keep advancing too," says Justin Hawes, MD of Scan Display, about the challenge of making his company more sustainable.
Scan Display 11 Feb 2013
According to the UK's DMA Email Marketing Council's 2013 Report, leading marketers are optimistic about email marketing budgets, with more than half saying that they were "confident that expenditure on email marketing will increase this year".
Digital Fire 11 Feb 2013
The Tax Amendment Act, which passed into legislation in December 2012, has started a countdown for the entire tax profession, with less than six months remaining for tax advisors to register with a recognised controlling body.
The South African Institute of Tax Practitioners 11 Feb 2013
AFSTEREO's Gnosko web portal is specifically designed to take the client to another tracking and reporting service level altogether.
AFSTEREO 11 Feb 2013
Marvin Meintjies has been appointed editor of the Sunday World from next month, Times Media has announced.
11 Feb 2013
Imagine your website when you first launched it. Look at it now. Can you still see your original site? Maybe glimmers of it? Change is good, but sometimes many objectives get lost amid the dynamic and fast-paced world of internet marketing that marketers tend to lose sight of what's really important.
Subhash Chandra 11 Feb 2013
In part I, I clarified what makes sponsorship such a powerful marketing tool. Here, in part II, I will give some trends for 2013, taken from some best practice work in 2012, and I will explain how the South African industry needs to adapt and evolve in order to achieve success and results going forward. (video)
Struan Campbell 10 Feb 2013
Statistics South Africa, or Stats SA, is the National Statistical Service of South Africa. Its goal is producing timeously, accurate and official demographic, economic and social censuses and surveys. To date, Statistics South Africa has produced three censuses; 1996, 2001 and 2011.
Global Access 10 Feb 2013