One of the world leaders in direct and digital marketing, OgilvyOne launched in South Africa last week. Distinguished by its thought leadership and expertise in the data and analytics arena, it was voted the number one global customer engagement company in 2012 by the business researcher Forrester.
8 Feb 2013 07:20
Real-time bidding for online display advertising could help South African publishers to sell more of their inventory at a lower cost and for a higher price if it is wisely exploited.
By Attila Bernariusz 8 Feb 2013 06:00
If you have anything to do with digital marketing, you'll know the powerful impact mobile devices have had on the media.
By Chemory Gunko 8 Feb 2013 05:36
It is widely acknowledged in the ICT industry that Africa has the second fastest growing mobile market globally. Quite understandably there has been an increase in interest in mobile advertising and the ability to leverage off this high growth and expected demand.
By Tami Sussman 8 Feb 2013 05:16
NEWSWATCH: According to a number of media reports, The New Age newspaper is to launch a 24-hour TV news channel in August.
By Rod Baker 7 Feb 2013 12:31
The start of 2013 has seen senior consultant Roisin McCarthy head for the mountains. She has transferred from Johannesburg to Cape Town to join the team. Roisin has 10 years experience of recruiting at top level in the advertising and communications industry.
Issued by Ad Talent 7 Feb 2013 11:42
With just days until the Orange Africa Cup of Nations, South Africa 2013 Closing Ceremony, the leading experience agency responsible for both the Opening and Closing Ceremonies of this tournament, VWV Group, is preparing for what is set to be a fitting and colourful wrap up to the games.
Issued by VWV Group 7 Feb 2013 11:32
SABC1 will launch a new educational breakfast show, Geleza Nathi, on Monday 11 February 2013 between 5-6am, with repeats between 11pm and midnight.
7 Feb 2013 10:16
To celebrate the tradition of Valentines Day and quite literally to spread the love, ideas-centric, media agnostic agency, OwenKessel has big plans for the day of love. Through an online competition, an OwenKessel creative team will be salvaging Valentine's Day for one lucky person and subsequently one lucky couple (we hope).
Issued by OwenKessel 7 Feb 2013 10:15
Always wanted to start your own blog or find out more about blogging? Then make sure you tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, where we will talk about the business of blogging with studio guests Dan Nash and Natalie Roos. [twitterfall]
7 Feb 2013 09:29
To commemorate the 10th anniversary of Safer Internet Day (SID), Google SA joined forces with its online child safety campaign partners and hosted online safety workshops for Johannesburg learners and parents to 'connect with respect'.
7 Feb 2013 09:22
Women in Action (WiA), a group of pastors' wives from the Universal Church of the Kingdom of God (UCKG), participated in international World Cancer Day by hosting a fun family day expo at the Cenacle of the Holy Spirit in Soweto on 4 February 2013.
Issued by Universal Church of the Kingdom of God 7 Feb 2013 09:14
It is unlikely that the ANC's proposed media appeals tribunal will go ahead, director in the Press Council Joe Thloloe says.
7 Feb 2013 08:50
Responding to the need for leadership that can rethink and redesign conventional social, business and brand models, unlock value beyond the balance sheet, build brands that are genuine in adding value to peoples' lives and can collaborate with others, the Vega School of Brand Leadership offers its Master's programme.
7 Feb 2013 07:56
Breaking another record, Usain Bolt, dubbed the world's fastest man, is featured on what is described by the Guinness Book of Records as the world's largest illuminated advertising sign (indoors), in his role as Nissan's 'Ambassador of Excitement'.
7 Feb 2013 07:36
Design Indaba 2013 has curated an ambitious musical tour of the city that will draw its delegates, attendees and the music-loving public to its Design Indaba Music Circuit.
7 Feb 2013 07:07
The first link people usually make to digital PR is to social media, but social media marketing is not digital PR and understanding the difference is extremely important to ensure the successful implementation of a digital strategy.
By Lucinda Boddy 7 Feb 2013 06:31
LONDON, UK / CAPE TOWN, SA: There's often a temptation with content marketing to think about the next big innovation or technology without actually thinking about what it could mean for the customer. It's vital that content is always relevant and empowering to customers regardless of the technology used.
By Eve Williams 7 Feb 2013 06:20
There have been many articles written about why brands should engage with the youth on social networks. My article however, aims to establish how brands can capitalise on the culture youth deem as being "cool". I will also touch on the strategies that can help brands leverage this culture to gain the "Cool Factor".
By Veli Dlamini 7 Feb 2013 05:40
MOUNTAIN, VIEW, US: Today Google is upgrading AdWords, by rolling out enhanced campaigns. The company says this is a first step to help you more simply and smartly manage your ad campaigns in today's multi-device world.
7 Feb 2013 05:19
South Africa's stagnant mining sector is driving local pump manufacturers and distributors to launch aggressive export growth strategies beyond the country's borders. A number of them are planning to use the upcoming Pumps Valves & Pipes Africa Expo to position themselves in the global mining sector and pursue new business opportunities.
6 Feb 2013 14:06
To help fight malaria, Continental Outdoor Media has joined forces with the United Against Malaria (UAM) campaign to use the popularity and power of football to raise awareness of the prevention and treatment of malaria.
6 Feb 2013 12:17
Microsoft Corporation on Tuesday, 5 February 2013, introduced the Microsoft 4Afrika Initiative, a new effort through which the company will actively engage in Africa's economic development to improve its global competitiveness.
6 Feb 2013 11:40
Future Crew is a schools-based project aimed at empowering learners in challenged communities to make positive changes in their lives through being active and life skills training. Lavender Hill Senior Secondary School learners have recently created a graffiti-style mural that underlines the tenets of the project.
6 Feb 2013 11:27
The Digital Media and Marketing Association (DMMA) has released the findings from a survey conducted on South Africa's internet-using population at the recent DMMA and Effective Measure Roadshows held in Cape Town on 30 January, Johannesburg on 31 January and Durban on 1 February.
Issued by IAB South Africa 6 Feb 2013 11:26
Strike Media teamed up with Red Bull at the 2012 Flugtag event in Cape Town in early December. The event was organised by Red Bull and required competitors to attempt to fly homemade, size and weight limited, human-powered flying machines. The flying machines were launched off a pier at a height of about 10m, and into the sea.
6 Feb 2013 11:09
February 2013 marks 20 years of existence for South Africa's longest-running soapie, Generations. The man behind the TV soapie, Mfundi Vundla, is considered the godfather of South African soapies and graces the cover of Destiny Man's January/February 2013 issue.
Issued by Ndalo Media 6 Feb 2013 11:05
Launched on Monday, 4 February 2013, the Brain of 702/CapeTalk, described as one of the longest running quiz shows in the country, is back on both stations.
6 Feb 2013 10:48
Late last week, Pernod Ricard South Africa announced the winners of the International Business Game, a competition targeted at final year and post-grad students.
6 Feb 2013 10:25
Realising that good leadership is fundamental to success; South African men are constantly searching for ways to connect with like-minded people. Networking plays a major role in their lives and as a result, they are always looking for a place to meet and learn from thought leaders to inspire them to live with chivalry.
Issued by NATIVE VML 6 Feb 2013 10:06
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