Velocity Afrika is a dedicated division focused on the producing and directing of commercials within the African continent.
NEWSWATCH: According to a Mail & Guardian report, The New Age has claimed that the videos of the children used in FNB's "You Can Help" ad campaign were scripted and that the children were paid. In its turn, FNB has accused the New Age of 'lazy' reporting, reports Mail & Guardian
By Rod Baker 30 Jan 2013 07:56
So, First National Bank (FNB) received an incredible volume of publicity recently; trended on Twitter, dominated other social media conversations, headlined peak hour news, talk shows opened lines for debate and met with the ruling party due to the 'You Can Help' campaign. Honestly, what more can a brand possibly ask for?
By Rose Setshoge 30 Jan 2013 07:33
I take out my crystal ball, as any good consultant is required to do at times, and venture to make some predictions for what customer experience challenges and trends I think brands will face this year.
By Chantel Botha 30 Jan 2013 06:18
At HeadSpace Neuromarketing we use EEG and eye tracking technology to measure a consumer's neural response to marketing communications. We believe in improving the effectiveness of an advertisement without damaging the creative concept behind it. Below are three common areas where we find television advertising can be made more effective.
By John Laurence 30 Jan 2013 05:26
The North Gauteng High Court handed down an interesting trade mark judgement recently. This is interesting because it touched on the vexed issue of the relationship between intellectual property (IP) rights and competition law. And interesting because it did so within the context of another thorny issue, namely the extent to which a trade mark owner can prevent the use or registration of an identical or similar mark.
By Ilse Du Plessis 29 Jan 2013 17:45
A majority of businesses have or are considering using Facebook pages to promote their companies. Many of them resort to tactics such as bribery, encouraging users to 'like their page' in order to enter a competition or win a prize. The aim is to either stir up support or grow a larger fan base. All this is often done without the use of a third party application.
By Tyrone Middleton 29 Jan 2013 16:35
Internet Service Provider MWEB is introducing new uncapped ADSL products in response to market demand for cheaper uncapped ADSL. This comes after Telkom announced last week that it will be cutting its Uncapped ADSL prices.
29 Jan 2013 14:44
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
By Johanna McDowell 29 Jan 2013 12:41
I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.
By Ryan Williams 29 Jan 2013 12:06
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
By Mike Silver 29 Jan 2013 11:18
From the first TV campaign ever done, Avbob saw an increase in leads, just by incorporating Red Cherry's Interactive brands, namely Spot On and Wotz Up, within their TV campaigns.
Issued by Red Cherry Media 29 Jan 2013 11:12
According to the 2012 Luxury Brand Study conducted by Martini Media, more than three-quarters of luxury brands were predicted to increase their spend for online marketing. The study was based on 400 marketers - among them, 73% luxury brands, 68% VP level and above and 58% media planners and buyers.
Issued by Digital Fire 29 Jan 2013 10:53
In November 2012, Everlytic joined M³AAWG. A powerful global organisation working against spam, online exploitation and abuse, M³AAWG stands for the Messaging, Malware and Mobile Anti-Abuse Working Group. The organisation addresses messaging abuse, sender issues and other challenges faced by the digital industry.
Issued by Everlytic Kenya 29 Jan 2013 10:32
Who could have said it better and with more authority than the iconic Steve Jobs that "innovation distinguishes between a leader and a follower"? It is on this principle that Rocket Creative is built and the products the company designs and manufactures on a daily basis bears testament to this ethos.
Issued by Rocket Creative 29 Jan 2013 10:01
The South African Council of Churches (SACC) is "critical" and "unsupportive" of TopTV's application to broadcast three porn channels.
29 Jan 2013 09:42
The official race charities of the Unlimited Dusi canoe marathon have been selected for 2013. They are The Unlimited Child, SPCA and DUCT (Dusi Umgeni Conservancy Trust).
29 Jan 2013 09:27
A world record-breaking number of 101,235 copies of "Nothing to Lose", the first in a trilogy of memoirs of Bishop Edir Macedo, founder of the Universal Church of the Kingdom of God (UCKG) and owner of Record TV, the second largest TV station in Brazil, were sold at the launch of the English edition in South Africa this weekend (26 January 2013).
Issued by Universal Church of the Kingdom of God 29 Jan 2013 09:25
Journalists are encouraged to enter the seventh annual Taco Kuiper Award, which celebrates outstanding examples of investigative journalism published or broadcast by South African media.
29 Jan 2013 09:12
Specifically designed for small business owners who are looking to improve their marketing efforts, tothePOINT Small Business Marketing Seminar is set to kick off the new year in the Mother City on 4 March in a continuation and elevation of last year's successful inaugural event.
Issued by Living Your Brand 29 Jan 2013 09:02
The Design Indaba FilmFest 2013 is happening every evening at 8:30pm from 17 February to 3 March 2013, on the rooftop at The Bank in the Fringe District, Cape Town, as a prelude to Design Indaba.
29 Jan 2013 08:52
The South African Audience Research Foundation (SAARF) will be conducting research training in Johannesburg in February and March 2013. The foundation also invites the public to attend the SAARF RAMS 2012 Release 6 on Wednesday, 13 February 2013.
29 Jan 2013 08:28
Using crowdsourcing, which works particularly well for any project that requires creativity instead of a large investment in time, 4ward-design has acquired a new logo, selected from some 200 entries.
29 Jan 2013 08:09
The Film Industry Learner Mentorship's (F.I.L.M) Sallywood interns from the 2012-2013 Sallywood MICT Seta Internship, is producing a fun and funky web-based program called Kwaai City. Broadly speaking Kwaai City features 'What's Hot' and by omission, 'What's Not' in the Kwaai City of Cape Town. (video)
29 Jan 2013 06:06
Web advertising sales teams that have focused exclusively on click-through rates as the major metric for success in online display advertising have done harm to the digital publishing industry.
By Attila Bernariusz 29 Jan 2013 06:05
Making predictions in a world that moves as quickly as the one we live in today is brave and perhaps even a little foolish. But based on the way the world evolved last year, here are a few trends I expect to play out in 2013 and beyond. At the centre of these trends is the way that technology is giving the consumer more power to shape brands than ever before.
By Stephanie Houslay 29 Jan 2013 05:12
Every business worth its salt has a three, five, or even ten-year strategy. This would typically include growth targets, market share, product innovations etc. It's a sign of a forward thinking business and fills shareholders with confidence that their hard-earned cash will be exponentially greater.
By Mbali Ndandani 29 Jan 2013 05:08
Facebook's momentous announcement on Tuesday, 16 January 2012, saw the introduction of Graph Search, a significant upgrade to Facebook's search function that is intended to allow users to mine a wealth of data related to their network.
By Amy Johnson 29 Jan 2013 05:03
The one thing that's certain when talking about anything relating to media is that if you have three people involved in the discussion, you'll get three opinions. Not only three opinions, but, indeed, three opinions that can be objectively rationalised and supported with defined case studies that empirically prove each case.
By Harry Herber 28 Jan 2013 12:55
All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
By Doug Mayne 28 Jan 2013 11:56
Mobile advertising is very different from any other type of advertising, and it requires a specific approach. How can advertisers use mobile ads to get the best results? How to increase the chances of success in mobile advertising? Here are a few tips.
By Saskia Delfgaauw, Issued by DQ&A Media Group 28 Jan 2013 11:51
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