The New Age slammed for 'lazy' reporting

[Rod Baker] NEWSWATCH: According to a Mail & Guardian report, The New Age has claimed that the videos of the children used in FNB's "You Can Help" ad campaign were scripted and that the children were paid. In its turn, FNB has accused the New Age of 'lazy' reporting, reports Mail & Guardian 30 Jan 2013 07:56

No, no, no comrade, that #FNB campaign is unacceptable...

[Rose Setshoge] So, First National Bank (FNB) received an incredible volume of publicity recently; trended on Twitter, dominated other social media conversations, headlined peak hour news, talk shows opened lines for debate and met with the ruling party due to the 'You Can Help' campaign. Honestly, what more can a brand possibly ask for? 30 Jan 2013 07:33

2013 customer experience forecast

[Chantel Botha] I take out my crystal ball, as any good consultant is required to do at times, and venture to make some predictions for what customer experience challenges and trends I think brands will face this year. 30 Jan 2013 06:18

Three important processes behind effective TV ads

[John Laurence] At HeadSpace Neuromarketing we use EEG and eye tracking technology to measure a consumer's neural response to marketing communications. We believe in improving the effectiveness of an advertisement without damaging the creative concept behind it. Below are three common areas where we find television advertising can be made more effective. 30 Jan 2013 05:26

IP Rights and Monopolies: The Due South Case

[Ilse Du Plessis] The North Gauteng High Court handed down an interesting trade mark judgement recently. This is interesting because it touched on the vexed issue of the relationship between intellectual property (IP) rights and competition law. And interesting because it did so within the context of another thorny issue, namely the extent to which a trade mark owner can prevent the use or registration of an identical or similar mark. 29 Jan 2013 17:45

Is your Facebook competition legal?

[Tyrone Middleton] A majority of businesses have or are considering using Facebook pages to promote their companies. Many of them resort to tactics such as bribery, encouraging users to 'like their page' in order to enter a competition or win a prize. The aim is to either stir up support or grow a larger fan base. All this is often done without the use of a third party application. 29 Jan 2013 16:35

MWEB launches news uncapped products

Internet Service Provider MWEB is introducing new uncapped ADSL products in response to market demand for cheaper uncapped ADSL. This comes after Telkom announced last week that it will be cutting its Uncapped ADSL prices. 29 Jan 2013 14:44

[2013 trends] Opportunities for growth within marketing and advertising arena

[Johanna McDowell] There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence. 29 Jan 2013 12:41

[2013 trends] Insight into cinema in 2013

[Ryan Williams] I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year. 29 Jan 2013 12:06

[2013 trends] The year ahead for experiential marketing

[Mike Silver] It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there. 29 Jan 2013 11:18

Red Cherry Media

Avbob generates more leads using Red Cherry Media's Spot On and Wotz Up TV brands

[Issued by Red Cherry Media] From the first TV campaign ever done, Avbob saw an increase in leads, just by incorporating Red Cherry's Interactive brands, namely Spot On and Wotz Up, within their TV campaigns. 29 Jan 2013 11:12

Bar Motion

Raising the bar in branded hospitality and employee engagement

[Issued by Bar Motion] Johannesburg-based Bar Motion continues to push the boundaries of conceptualised mobile bar services with its fully branded mobile bar offering. 29 Jan 2013 11:08

Digital Fire

Luxury branding for high LSM in South Africa

[Issued by Digital Fire] According to the 2012 Luxury Brand Study conducted by Martini Media, more than three-quarters of luxury brands were predicted to increase their spend for online marketing. The study was based on 400 marketers - among them, 73% luxury brands, 68% VP level and above and 58% media planners and buyers. 29 Jan 2013 10:53

Everlytic Kenya

Everlytic becomes a member of M³AAWG, a global network of digital leaders

[Issued by Everlytic Kenya] In November 2012, Everlytic joined M³AAWG. A powerful global organisation working against spam, online exploitation and abuse, M³AAWG stands for the Messaging, Malware and Mobile Anti-Abuse Working Group. The organisation addresses messaging abuse, sender issues and other challenges faced by the digital industry. 29 Jan 2013 10:32