The internet has created two clear pockets of people: the hyper-informed consumer and the hyper-sensitive staff member...
A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement...
The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth...
Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it...
Last week, the South African advertising industry descended on Rivonia for the most coveted title of the year - The Financial Mail's Annual AdFocus awards, which was a celebration of their outstanding performance...
Design agency Whitespace Creative just celebrated its 20th anniversary, so while you may not recognise the agency name, you'll likely be familiar with its work. Here are insights into what 'good design' means...
Sitting in the peak hour traffic on your way to or from work in December, with tears rolling down your cheeks. Sound familiar? Unless you've had a really bad day, chances are the KFM Christmas Wish list is the culprit...
Once the recession started to recede, many struggling shopping centres expected consumer spending to pick up. This didn't happen - instead, a new shopping context has emerged in SA with many recessionary shopping patterns having become habitual.
The winner of Car Engineering Challenge 2012, engineering graduate Michael Garces de Gois is ready for a career as an automotive engineer with General Motors South Africa. He will join GM's Graduate-in-Training programme that starts in March 2013.
28 Jan 2013 09:45
What makes The Management Bible special is that all the knowledge you need on management has been encapsulated in one comprehensive, handy volume. The book offers step-by-step solutions to over 300 common management challenges and problems.
Issued by Penguin Random House SA 28 Jan 2013 09:34
NEWSWATCH: FNB has bounced back following its tiff with the ANC over its recent 'You Can Help' advertising campaign with full-page adverts in a number of national newspapers. The adverts are written to look like poetry, reports iafrica.com.
By Rod Baker 28 Jan 2013 07:03
Known as the Untamed African Mountain Bike Race, the Absa Cape Epic celebrates its 10th anniversary by the publication of a coffee table, entitled African Epic.
27 Jan 2013 08:48
The annual endurance swim, the aQuelle Midmar Mile, will offer PinkDrive and its newly launched male campaign MBTM (More Balls Than Most) a platform to raise funds for cancer awareness projects.
26 Jan 2013 08:41
What does it meant to live in a digital world? Well, I guess the reality is that our lives are becoming more and more connected. I often wonder how we ever survived without technology, the internet and social media. How did people organise things, how did they share memories and how did they remember people's birthdays and anniversaries?
By Mark Schefermann 26 Jan 2013 08:36
In recessionary times, the first thing that is being cut is the marketing budgets, but in reality no business will be sustainable or successful without marketing and the resultant sales. All businesses face the challenge of finding and retaining customers.
By Dr Frances Wright 26 Jan 2013 08:22
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
By Gisele Wertheim Aymes 25 Jan 2013 12:59
South Africa is a complicated place - each year outdoes the last in the 'magnitude of change' stakes. And we just know this year will deliver even more surprises. Nonetheless, important trends appeared across the brandscape during 2012. Here I explore the key brand moments of the year just passed, and take a peek at what might be ahead.
By Janice Spark 25 Jan 2013 12:24
Ever since the dawn of the industrial age, debate has raged over whether or not companies carry a responsibility solely to make profit, or whether they have a responsibility to the society from which they generate a profit. As a company in the gaming industry, Tsogo Sun is mandated by our bid commitments to give back to society and the communities in which we operate, but I believe there is much to be said for 'doing good while doing good business', writes Noëleen Bruton*.
25 Jan 2013 12:00
When it comes to qualitative research, focus groups are probably what you are most familiar with. But when it comes to engaging with LSMs 6-10, who mostly have internet access, this old-school methodology is no longer the best way to capture the thoughts and perceptions of these respondents.
Issued by Columinate 25 Jan 2013 11:59
All revved up and ready to go, CAR decided that what with bank advertising campaigns being top of mind around now, and the ANC blowing their top, what better time to show that when the magazine advertises (on radio this time), it does so on all cylinders...
25 Jan 2013 11:19
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
By Dr KF Lai 25 Jan 2013 10:57
Egg director Terence Neale's latest ad for Chicken Licken Slyders will leave audiences asking, "Please, sir, can I have some more?" The concept for this commercial, devised by Net#work BBDO, involves a gloomy orphanage, a cheery couple, and a delightful twist.
Issued by Egg Films 25 Jan 2013 10:08
This time last year, Blue Moon's organisational carbon footprint had decreased by 10% from the previous year. This was partly as a result of an internal campaign and related initiatives to be more responsible with their resources and accountable in our business, proving that knowledge really is power - and not necessarily the electrical kind!
Issued by Blue Moon Corporate Communications 25 Jan 2013 09:45
There's no need to compromise on quality when it comes to the Right Stuff range of gazebos. Their new Easy-Up Cost-Effective Gazebo continues this tradition of high quality outdoor branded products which offer not only superior design and finish, but also competitive pricing, not to mention the ease-of-use.
Issued by Right Stuff 25 Jan 2013 09:41
A new venture begins for Openfield Sponsorship Marketing Consultants who have been appointed as the commercial sponsorship agents for the V&A Waterfront, the South African destination that welcomes millions of local and international visitors annually.
Issued by Openfield 25 Jan 2013 09:06
It all started on 9 January 2013, when FNB created an event on Facebook titled "You Can Help" with not much more information than that. From this initial stage they started seeding the URL www.youcanhelp.co.za and at this point there was only a landing page with the functionality to provide your cellphone number to get a reminder for the live broadcast on 17 January 2013.
By Mark Schefermann 25 Jan 2013 08:09
Entries for the Your Street Live Challenge close on Monday 28 January 2013. Entrants are encouraged to see the possibilities and potential of their urban spaces, be in touch with the needs of their community, and think creatively to make these spaces smarter, safer, healthier and sustainable for everyone who uses them.
25 Jan 2013 08:05
Through Critical Mass Jozi, urban cyclists will engage directly with local government and communities on the implementation and construction of bicycle routes in Johannesburg, when around 1,000+ cyclists descend on Hillbrow to take part in a block party with the support of Hillbrow's local community activists.
25 Jan 2013 08:01
Native co-founder and MD, Jarred Cinman, highlights that globally, best practice organisations are beginning to recognise that an alumni programme will not only improve employer branding but can also serve as a powerful recruiting tool.
25 Jan 2013 07:57
At the end of 2012, it's the perfect time for reflection - and at DQ&A Media Group, that means thinking about how strategies took shape, how tactics and techniques were adapted, and of course, how successful they all were. Andries de Jonge, Publisher Consultant and co-owner of DQ&A Media Group, shares his thoughts on 2013...
Many things have changed as a result of social media. The way we share our news, the way we interact, and the way we engage with companies. And now, companies are using social media as an effective way to sell their products. The motivation behind this is simple: the customers are already there, so why not take sales to the customers?
By Ruth Steyn 25 Jan 2013 07:28
NEWSWATCH: An ANC delegation is to meet with FNB representatives today at 11am at Luthuli House to discuss First National Bank's 'You Can Help Campaign', reports IOL, which also reports that the Democratic Alliance wants a probe of state adspend in The New Age.
25 Jan 2013 06:34
Good content is at the heart of any content marketing campaign. It's what draws the consumer to your online real estate and keeps them coming back for more. If you want your website, blog or app to lend your website authority, increase sales and draw more leads, you need to make sure your content is top notch. Read on for five things great content will do for your web presence.
By Athar Naser 25 Jan 2013 06:05
For years, digital agencies and publishers have tried to sell the value of their medium by attacking traditional media such as television, print and outdoor. These old-fashioned channels are outdated, we are told; they are irrelevant and taking their last breaths of life in a market that is shifting over to digital platforms.
By Melody Maker 25 Jan 2013 04:05
The following are my thoughts on trends that will emerge in the retail and shopper marketing space in South Africa.
By Bernard Matlhaga 24 Jan 2013 12:54
So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
By Gail Schimmel 24 Jan 2013 12:05
Nurturing and educating South Africa's youth is once more the focus of a partnership between Decorex SA and television network, M-Net.
Issued by Thebe Reed Exhibitions 24 Jan 2013 11:19