Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.
By Jessica Davis 15 Jan 2013 07:28
The past few years have seen heavy automation of customer relationship management system. Both small and big companies have invested in customer relationship management (CRM) software implementation with a promise to offer better and personalised customer services.
By Paul Anderson 15 Jan 2013 05:23
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
By Bradley Maseko 15 Jan 2013 01:02
It's been six years since I started my business with a bee in my bonnet and brazenly expressed my views on Bizcommunity. I found nothing more annoying than web designers and Internet marketers telling SMME owners they MUST have websites, search engine optimisation and social media profiles in order to succeed.
By Allison Ross 14 Jan 2013 16:39
What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.
By Sue Disler 14 Jan 2013 14:44
Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...
By Darren Woolley 14 Jan 2013 14:14
Taking place 14 March 2013 in Johannesburg, The Youth Social Media Marketing Conference seeks to re-educate delegates on industry trends and developments with regards to the youth market, and inform them on effectively engaging the youth through social media platforms.
Issued by Branded Youth 14 Jan 2013 11:34
You want to make a difference, solve problems, be original, be trendsetting, have an opinion, create, manage projects, build relationships, compete in a business world, innovate, inspire, have fun, communicate, be local, be global, be you.
Issued by Inscape Design College 14 Jan 2013 11:24
Two November events saw BMi Research raising funds for the Ubuhle Care and Development Centre, a charity that helps orphans and vulnerable children in farm communities living in the Bronkhorstspruit Metsweding District. BMi Research has supported Ubuhle Care and Development Centre since 2008.
Issued by BMi Research 14 Jan 2013 11:05
African software has had some qualified global successes, but more often than not our home-grown innovations don't 'take' well in other territories. To overcome this, we need to think wider. While African solutions are often preferred in dealing with African problems, our software developers must also identify global applications for their solutions, if they are to have global success.
By Wesley Lynch 14 Jan 2013 10:19
Community broadcasters, local and community newspapers are invited to submit entries for the 2012 MDDA-Sanlam Local Media Awards. The MDDA-Sanlam Local Media Awards are entering their third year and are growing from strength to strength in celebration of excellence in the community and small commercial media sector.
Issued by MDDA 14 Jan 2013 10:02
The Cape Town branch of Entrepreneurs Organisation (EO) will be launching its Entrepreneur Bootcamp in February 2013. It is a collective commons free access online learning resource for aspiring entrepreneurs.
14 Jan 2013 09:41
Businesses are, once again, in the proverbial 'review period', where social media campaigns are waded through and analysed in order to quantify the efforts of the past 12 months.
Issued by Digital Fire 14 Jan 2013 09:38
Justin Hawes, MD of exhibition specialist, Scan Display, has been elected to the IFES Board as Treasurer. The Board consists of four members, and this is the first time that an African member has been represented on the Board.
Issued by Scan Display 14 Jan 2013 08:58
The Protection of Personal Information Act (POPI), due to become law early this year, introduces legal protection in SA for the first time against the serious risks and harm arising from the unauthorised collection and abuse of personal information.
By Steve Ferguson 14 Jan 2013 07:29
The third Media Development and Diversity Agency-Sanlam Local Media Awards is open for community broadcasters, local and community newspapers to celebrate excellence in the community and small commercial media sector. Entries close on 31 January 2013.
14 Jan 2013 07:24
The world is passing through the eye of the needle and an all out digital transition is responsible for ushering us into a new era where new age media will demand new skills. So what will it take to prepare for such mega branding movements and what are the key facts? A new boom awaits...
By Naseem Javed 14 Jan 2013 06:51
If you were Larry Page, how would you feel about the fact that Android's dominant position as mobile operating system of choice, 136 million Android handsets shipped between July and September 2012 (75% of smartphones shipped during Q3) - do not all result in a proportionate share of advertising opportunities for Google?
By Llew Claasen 13 Jan 2013 16:29
My son recently acquired his driver's license after numerous lessons, countless hours of supervised practice and one mildly traumatic failed attempt. Although costly and stressful for both son and parents, we're now relatively confident in his ability to be let loose on the road.
By Allison Ross 12 Jan 2013 13:26
2012 has been a long year for everybody, ups and downs, good clients and... Um... less good clients, campaigns that ran smoothly and some that fell a little flat. So, as an agency, we are mentally preparing ourselves for next year by getting together some of our resolutions for 2013.
By Natasha McClymont 12 Jan 2013 09:07
World Wide Creative (WWC), the Cape Town-based digital marketing agency headed up by Fred Roed and Mike Perk, recently announced the appointment of a new GM for their Cape Town office in the form of Alex Acton.
Issued by World Wide Creative 11 Jan 2013 13:36
Music Exchange, South Africa's two-day independent music conference that gets everyone in the music industry talking, is set to take place from 21-22 March 2013.
Issued by Triple M Entertainment 11 Jan 2013 13:16
DStv's latest commercial was recently shot by Bevan Cullinan of Fresh Eye Films. A continuation of a series of ads, this one shows a range of activities that can now be done courtesy of your PVR freeing up the time.
Issued by Fresh Eye Films 11 Jan 2013 12:56
Touted as the only international competition recognising excellence in financial advertising and marketing, the Midas Awards 2012 featured a strong contingent of local winners, with Jo'burg-based Volcano Advertising joining the accolades for their TVC entitled 'Protection' for client Mutual and Federal.
Issued by Volcano 11 Jan 2013 12:44
A new editorial site has launched to offer consumers coverage of local and international motoring news as it happens.
11 Jan 2013 10:21
Following a successful pilot project in December 2012, students at the Tshwane University of Technology (TUT) will be able to access academic and financial information on their mobile devices through ITS Mobiles' new app. It will be the first institution to go live on the application in South Africa.
11 Jan 2013 10:17
The Media magazine kicks off its January 2013 offering with a hard-hitting investigative slant into black market magazine trading which has led to arrests. Contributors include Raymond Louw, Jacques du Preez, Paula Slier, Harry Herber, Okyerebea Ampofo-Anti and Howard Thomas.
11 Jan 2013 09:58
At the end of November 2012, a new magazine, Thrive, was launched to specifically address mental health in the hope of helping end the stifling silence surrounding mental illness. Pick n Pay Pharmacy sponsored the launch issue.
11 Jan 2013 08:47