[2013 trends] Social media marketing and the youth

[Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms. 15 Jan 2013 01:02

A six-year-old debate: Internet versus non-Internet marketing

[Allison Ross] It's been six years since I started my business with a bee in my bonnet and brazenly expressed my views on Bizcommunity. I found nothing more annoying than web designers and Internet marketers telling SMME owners they MUST have websites, search engine optimisation and social media profiles in order to succeed. 14 Jan 2013 16:39

[2013 trends] Who said magazines are dead?

[Sue Disler] What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts. 14 Jan 2013 14:44

[2013 trends] Time of choices, decisions for strategic marketing management

[Darren Woolley] Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order... 14 Jan 2013 14:14

Branded Youth

Youth Social Media Marketing Conference 2013

[Issued by Branded Youth] Taking place 14 March 2013 in Johannesburg, The Youth Social Media Marketing Conference seeks to re-educate delegates on industry trends and developments with regards to the youth market, and inform them on effectively engaging the youth through social media platforms. 14 Jan 2013 11:34

Inscape Design College

Be local, be global, be you!

[Issued by Inscape Design College] You want to make a difference, solve problems, be original, be trendsetting, have an opinion, create, manage projects, build relationships, compete in a business world, innovate, inspire, have fun, communicate, be local, be global, be you. 14 Jan 2013 11:24

BMi Research

BMi Research gives to charity

[Issued by BMi Research] Two November events saw BMi Research raising funds for the Ubuhle Care and Development Centre, a charity that helps orphans and vulnerable children in farm communities living in the Bronkhorstspruit Metsweding District. BMi Research has supported Ubuhle Care and Development Centre since 2008. 14 Jan 2013 11:05

The world needs African solutions

[Wesley Lynch] African software has had some qualified global successes, but more often than not our home-grown innovations don't 'take' well in other territories. To overcome this, we need to think wider. While African solutions are often preferred in dealing with African problems, our software developers must also identify global applications for their solutions, if they are to have global success. 14 Jan 2013 10:19

MDDA

MDDA-Sanlam Local Media Awards launched

[Issued by MDDA] Community broadcasters, local and community newspapers are invited to submit entries for the 2012 MDDA-Sanlam Local Media Awards. The MDDA-Sanlam Local Media Awards are entering their third year and are growing from strength to strength in celebration of excellence in the community and small commercial media sector. 14 Jan 2013 10:02

Entrepreneurs Organisation launches bootcamp in February

The Cape Town branch of Entrepreneurs Organisation (EO) will be launching its Entrepreneur Bootcamp in February 2013. It is a collective commons free access online learning resource for aspiring entrepreneurs. 14 Jan 2013 09:41

Digital Fire

Five ways to ignite your social media presence in 2013

[Issued by Digital Fire] Businesses are, once again, in the proverbial 'review period', where social media campaigns are waded through and analysed in order to quantify the efforts of the past 12 months. 14 Jan 2013 09:38

The Brand Union

The Brand Union is behind the cover: Brands & Branding

[Graham Sweet, Issued by The Brand Union] If you're walking down the streets of downtown Johannesburg or through the tiled walkways of the V&A waterfront, it's evident that brands are very much a part of our everyday lives. We engage with a multitude of brands in so many different ways and on so many different levels. 14 Jan 2013 09:19

Scan Display

Scan's MD is the first African board member for IFES

[Issued by Scan Display] Justin Hawes, MD of exhibition specialist, Scan Display, has been elected to the IFES Board as Treasurer. The Board consists of four members, and this is the first time that an African member has been represented on the Board. 14 Jan 2013 08:58

Why you should get proactive about privacy protection

[Steve Ferguson] The Protection of Personal Information Act (POPI), due to become law early this year, introduces legal protection in SA for the first time against the serious risks and harm arising from the unauthorised collection and abuse of personal information. 14 Jan 2013 07:29