Scopen has just finished presenting its 4th edition of Agency Scope in Mexico where more than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period...
The Your Street Challenge is back again, offering inspired residents the opportunity on how to make the area where you live, work or play better, by harnessing the transformative power of creativity, design and innovation. Entries close on 28 January 2013.
There is a ban on free news media photography at the Lady Gaga Concerts in Johannesburg and Cape Town, with the organisers only making available selected publicity photographs. The South African National Editors' Forum (Sanef) notes its concern at such a decision, which it regards as a form of press censorship, fundamentally in conflict with the constitutionally guaranteed freedom of media in South Africa.
The Brand Council of South Africa (BCSA) has launched its first BCSA Brand Barometer, sending surveys to opinion leaders across the spectrum of business, government, education, media, branding and communications. Results are expected in early 2013.
Times Media Academy will launch in January 2013, with its first training module aimed at strengthening skills in the understanding of the print industry. Times Media will cover the full costs of hosting course applicants from tertiary institutions and creative agencies who wish to strengthen the quality of print work they deliver.
Mustard Marketing and Fivestar PR have been appointed to rebrand the Culinary Academy (TCA) in 2013. Mustard will design and develop the new corporate identity, website and mobisite, and manage its social media activities strategy, while Fivestar will drive the company's strategic media and communications strategy to raise the public profile of the academy.
Leo Burnett is pioneering a new approach to shopper marketing that pays attention to extending the shopper journey both pre- and post-purchase. This idea has been doing the rounds at large multinational corporations as they look for better ways to find new audiences beyond 'interruption' marketing. This article is a quick summary of some of the innovative thinking coming from the Leo Burnett strategic function.
The new Amstel TVC, The Boxer, was the only entry from South Africa to receive an award in the Online Film Production and Post-Production for Cinematography category at the London International Advertising (LIA) Awards. (video)
With ever-changing shopper trends marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging.
The AdFocus 2012 winners were announced on Wednesday, 28 November 2012, at Kyalami's Theatre on the Track in Johannesburg. The keynote speaker at the awards was Carol Abade, Kenyan-born Group CEO of Exp.
It's been a phenomenal year for Quirk, one of Africa's largest independent marketing agencies. Last night the agency was recognised as the Best Digital Agency in South Africa at Financial Mail's AdFocus Awards 2012.
The face of entertainment news is changing, with consumers demanding up to date content that suits their busy lifestyles. 80% of people use their mobile phones to browse the Internet, revealed a recent survey conducted by Channel24.
South Africa's telecommunications industry has lived through yet another year of growth, change and upheaval, touching lows like the worrying upheaval at Telkom, and reaching highs such as the launch of the country's first commercial long-term evolution (LTE) networks. The factor that I would single out as perhaps the most important trend of 2012 is the rapid move of smartphones into the mainstream.
Umlazi Mega City (UMC), outside Durban, created a logo design competition in an effort to attract the youth segment of its primary feeder area. The winning logo was designed by local student Noxolo Mtungwa.
Durban-based weekly, POST, achieved year-on-year growth for the third consecutive quarter, the release of July-September ABCs earlier this month indicated. With many newspapers around SA showing negative growth it is good to see the latest POST sale at 44 585, up 2.7% year on year and 1.3% quarter on quarter.
Terry Pheto graces the cover of DESTINY's December 2012 issue. Since starring in the 2005 movie that won the Academy Award for Best Foreign Language Film, Pheto has landed more leading roles in other important films such as Catch a Fire and Goodbye Bafana.
The Protection of Personal Information Bill (POPI) was passed by the National Assembly on 11 September and will be signed by the President before Christmas - but what is it? And how will it affect your business, and your individual rights?
The battle for township dwellers' political emotions is on. With an estimated 65% of "Johannesburgers" residing in its townships, it looks like political parties could maximise their outdoor media assets by switching from a philosophy of "being seen" to one of "having impact".
Delicious eye candy that oozes with sweetness. Splashes of colourful delights to tantalise your cravings. Top this with loads of slinky, sexy, stretch fabric and you have the best of 3D Deco's latest creations.
Media group Naspers on Tuesday, 27 November 2012, reported that during the six months to September 2012‚ revenue from the group's internet operations‚ which includes e-commerce‚ increased 70% to R14.1bn.