BCSA Brand Barometer out for industry participation

The Brand Council of South Africa (BCSA) has launched its first BCSA Brand Barometer, sending surveys to opinion leaders across the spectrum of business, government, education, media, branding and communications. Results are expected in early 2013. 30 Nov 2012 07:50

Times Media launches academy for print industry training

Times Media Academy will launch in January 2013, with its first training module aimed at strengthening skills in the understanding of the print industry. Times Media will cover the full costs of hosting course applicants from tertiary institutions and creative agencies who wish to strengthen the quality of print work they deliver. 30 Nov 2012 07:34

Mustard Marketing, Fivestar PR to rebrand Culinary Academy

Mustard Marketing and Fivestar PR have been appointed to rebrand the Culinary Academy (TCA) in 2013. Mustard will design and develop the new corporate identity, website and mobisite, and manage its social media activities strategy, while Fivestar will drive the company's strategic media and communications strategy to raise the public profile of the academy. 30 Nov 2012 07:23

The Ban-Ban Club: the rise of banned advertising

[Estelle Nagel] Earlier this week we saw the banning of yet another controversial advertisement poking fun at the president. I can't say that I think it's a bad thing. 30 Nov 2012 07:16

The path-through-purchase and social

[Matt Rose] Leo Burnett is pioneering a new approach to shopper marketing that pays attention to extending the shopper journey both pre- and post-purchase. This idea has been doing the rounds at large multinational corporations as they look for better ways to find new audiences beyond 'interruption' marketing. This article is a quick summary of some of the innovative thinking coming from the Leo Burnett strategic function. 30 Nov 2012 07:15

The Boxer TVC wins silver at London International Advertising Awards

The new Amstel TVC, The Boxer, was the only entry from South Africa to receive an award in the Online Film Production and Post-Production for Cinematography category at the London International Advertising (LIA) Awards. (video) 30 Nov 2012 06:47

Experiential marketing - why it works

[Shantel Bassanna] With ever-changing shopper trends marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging. 30 Nov 2012 06:33

Winners of AdFocus 2012 announced

The AdFocus 2012 winners were announced on Wednesday, 28 November 2012, at Kyalami's Theatre on the Track in Johannesburg. The keynote speaker at the awards was Carol Abade, Kenyan-born Group CEO of Exp. 29 Nov 2012 13:29

Quirk

Quirk named Best Digital Agency at Financial Mail AdFocus Awards 2012

[Issued by Quirk] It's been a phenomenal year for Quirk, one of Africa's largest independent marketing agencies. Last night the agency was recognised as the Best Digital Agency in South Africa at Financial Mail's AdFocus Awards 2012. 29 Nov 2012 13:07

Pollen

Pollen chosen to build animation content for Vodacom

[Issued by Pollen] Pollen is proud to have been selected as the preferred animation supplier to Blue Chip client, Vodacom, for their informational content videos after a five way pitch against strong South African animation talent. 29 Nov 2012 12:41

Alliance Media

Alliance Media works on the arrival of the 2013 Range Rover!

[Issued by Alliance Media] After many years of waiting, the all-new Range Rover 2013 is being launched in South Africa and Alliance Media has been chosen to erect billboards for Land Rover for this launch. 29 Nov 2012 12:30

King James wins Agencies' Agency of the Year

At the Smartest Event, held at Wanderers Club, Johannesburg this morning, King James won the Agencies' Agency of the Year (Angy) Award for the second year in succession. 29 Nov 2012 12:17

AUGUST

'Beloofde Land' - the world's first randomised music video

[Issued by AUGUST] The new music video for 'Beloofde Land', the latest single from local band, Die Heuwels Fantasties, features the world's first totally randomised music video. Visitors to diebeloofdeland.co.za never watch the same video twice as the site generates new versions each time someone views it. 29 Nov 2012 12:09

Joe Public

Joe Public named Financial Mail AdFocus Agency of the Year

[Issued by Joe Public] Joe Public has been recognised as Financial Mail AdFocus's Advertising Agency of the Year for 2012. 29 Nov 2012 11:28