The Brand Council of South Africa (BCSA) has launched its first BCSA Brand Barometer, sending surveys to opinion leaders across the spectrum of business, government, education, media, branding and communications. Results are expected in early 2013.
30 Nov 2012 07:50
Times Media Academy will launch in January 2013, with its first training module aimed at strengthening skills in the understanding of the print industry. Times Media will cover the full costs of hosting course applicants from tertiary institutions and creative agencies who wish to strengthen the quality of print work they deliver.
30 Nov 2012 07:34
Mustard Marketing and Fivestar PR have been appointed to rebrand the Culinary Academy (TCA) in 2013. Mustard will design and develop the new corporate identity, website and mobisite, and manage its social media activities strategy, while Fivestar will drive the company's strategic media and communications strategy to raise the public profile of the academy.
30 Nov 2012 07:23
Leo Burnett is pioneering a new approach to shopper marketing that pays attention to extending the shopper journey both pre- and post-purchase. This idea has been doing the rounds at large multinational corporations as they look for better ways to find new audiences beyond 'interruption' marketing. This article is a quick summary of some of the innovative thinking coming from the Leo Burnett strategic function.
By Matt Rose 30 Nov 2012 07:15
The new Amstel TVC, The Boxer, was the only entry from South Africa to receive an award in the Online Film Production and Post-Production for Cinematography category at the London International Advertising (LIA) Awards. (video)
30 Nov 2012 06:47
With ever-changing shopper trends marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging.
By Shantel Bassanna 30 Nov 2012 06:33
The AdFocus 2012 winners were announced on Wednesday, 28 November 2012, at Kyalami's Theatre on the Track in Johannesburg. The keynote speaker at the awards was Carol Abade, Kenyan-born Group CEO of Exp.
29 Nov 2012 13:29
It's been a phenomenal year for Quirk, one of Africa's largest independent marketing agencies. Last night the agency was recognised as the Best Digital Agency in South Africa at Financial Mail's AdFocus Awards 2012.
Issued by Quirk 29 Nov 2012 13:07
Pollen is proud to have been selected as the preferred animation supplier to Blue Chip client, Vodacom, for their informational content videos after a five way pitch against strong South African animation talent.
Issued by Hummingbird Group 29 Nov 2012 12:41
After many years of waiting, the all-new Range Rover 2013 is being launched in South Africa and Alliance Media has been chosen to erect billboards for Land Rover for this launch.
Issued by Alliance Media 29 Nov 2012 12:30
At the Smartest Event, held at Wanderers Club, Johannesburg this morning, King James won the Agencies' Agency of the Year (Angy) Award for the second year in succession.
29 Nov 2012 12:17
Joe Public has been recognised as Financial Mail AdFocus's Advertising Agency of the Year for 2012.
Issued by Joe Public 29 Nov 2012 11:28
Applications are now open for one of South Africa's top business mentorship programmes - an initiative that has helped countless businesses go from average to undeniably awesome!
Issued by Lange 360 29 Nov 2012 11:07
Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, to find out more about in-store digital signage solutions and effective communication tools. The studio guest this Thursday evening, 29 November 2012, will be Chris Day, MD of Moving Tactics. [twitterfall]
29 Nov 2012 10:39
The face of entertainment news is changing, with consumers demanding up to date content that suits their busy lifestyles. 80% of people use their mobile phones to browse the Internet, revealed a recent survey conducted by Channel24.
Issued by The SpaceStation 29 Nov 2012 10:22
South Africa's telecommunications industry has lived through yet another year of growth, change and upheaval, touching lows like the worrying upheaval at Telkom, and reaching highs such as the launch of the country's first commercial long-term evolution (LTE) networks. The factor that I would single out as perhaps the most important trend of 2012 is the rapid move of smartphones into the mainstream.
By Mark Taylor 29 Nov 2012 10:13
20 digital journalism projects have earned US$1 million in funding and technical support as part of the African News Innovation Challenge (ANIC).
29 Nov 2012 10:12
Umlazi Mega City (UMC), outside Durban, created a logo design competition in an effort to attract the youth segment of its primary feeder area. The winning logo was designed by local student Noxolo Mtungwa.
29 Nov 2012 09:35
Durban-based weekly, POST, achieved year-on-year growth for the third consecutive quarter, the release of July-September ABCs earlier this month indicated. With many newspapers around SA showing negative growth it is good to see the latest POST sale at 44 585, up 2.7% year on year and 1.3% quarter on quarter.
Issued by Independent Media 29 Nov 2012 09:26
Terry Pheto graces the cover of DESTINY's December 2012 issue. Since starring in the 2005 movie that won the Academy Award for Best Foreign Language Film, Pheto has landed more leading roles in other important films such as Catch a Fire and Goodbye Bafana.
Issued by Ndalo Media 29 Nov 2012 08:58
The organisers of the Cannes Lions International Festival of Creativity have named Coca-Cola as the recipient of the 2013 Creative Marketer of the Year Award.
29 Nov 2012 08:57
The directors of Media24 mourned the passing of its chairman, Professor Jakes Gerwel, on Wednesday, 28 November 2012, following a short illness.
29 Nov 2012 07:56
The battle for township dwellers' political emotions is on. With an estimated 65% of "Johannesburgers" residing in its townships, it looks like political parties could maximise their outdoor media assets by switching from a philosophy of "being seen" to one of "having impact".
By Tatenda Chiweshe 29 Nov 2012 07:17
The team at McCANN PR hasn't slept in months. Wouldn't you be counting sheep, while trying to come up with how to launch an international fashion brand to the hungry South African market?
Issued by McCann Worldgroup 28 Nov 2012 13:42
South African event company espAfrika has revealed the first 13 confirmed acts which will form part of the star-studded line up for next year's 14th Cape Town International Jazz Festival (CTIJF) which will take place on Friday 5th and Saturday 6th April 2013 at the Cape Town International Convention Centre.
Issued by espAfrika 28 Nov 2012 12:17
With the recent formation of Lefatse Vehicle Solutions - the result of a partnership between Boitumelong Holdings and Ros Roca Group - a leading manufacturer of waste equipment in Europe, Mann Made Media was tasked with developing a creative identity for the new brand.
Issued by Mann Made Media 28 Nov 2012 11:57