Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation...
'Accidental entrepreneur' Ravi Naidoo lets us in on why Design Indaba has turned the usual design philosophy of 'less is more' on its head: 'More is more' means this year's conference attendees will get more inspiration, more immersive experiences and more examples to reboot your creativity...
The ninth Aegis Media Thought Leadership Digibate is set to end the year with the key industry research thought leaders sitting around the table and openly debating and discussing the way in which research in the online arena in SA and Africa is conducted, what the results are and what 2013 holds for this fast growing digital landscape in Africa.
It has been five months since SA's internet radio industry was rocked by revelations that quoted listenership figures were being incorrectly supplied by a JHB-based service provider. Since then, 2oceansvibe Radio has been hard at work. This is the result. (video)
This year's EXSA awards ceremony lived up to expected hype and didn't fail to deliver on rewarding those who had excelled in 2012. Complete Exhibitions was the recipient of a new award, winning the Best Large Stand in the Green Awards category.
A few years ago brands were getting their heads around SEO and social media. Now content marketing has made it into the digital landscape and many are asking where SEO and social media fit into the picture.
Leisure Books, South Africa's largest and most well-known book club, recently launched a successful email marketing campaign with the help of email marketing specialist, Digital Fire, that has seen their member numbers as well as their sales grow significantly.
The new isiZulu 24-hour commercial radio station, Vuma 103 FM, went live late last week, reaching greater Durban, beyond Pietermaritzburg, Greytown, Ballito on the North Coast and Scottburgh on the South Coast.
The annual general meeting of the Energy & Water Seta (EWSETA) took place on 22 November at the AstroTech Conference Centre in Johannesburg. The event was branded by Litha Communications, which also produced the Seta's information booklet that was distributed at the AGM.
Stephanie Houslay has joined Acceleration Media as the new GM, based in Cape Town, where she will lead the company's growth in the Western Cape region. The company has also announced that its Cape Town-based MD, Diane Charton, will be leaving to take up the role of MD at the Red & Yellow School of Advertising.
In today's fast-moving media environment, the role of branded content is becoming increasingly important. Content 2013 - SA's first, truly comprehensive content marketing conference, providing an all-encompassing and inclusive forum platform - will be taking place on 25 & 26 February 2013 at the Fugard Theatre in Cape Town.
The Smartest Event takes place on Thursday, 29 November 2012, at the Wanderers Club in Johannesburg, where the annual marketing conference will launch the sixth edition of the Future Group's hardcover brand communication review, The Annual. It will also present the third Agencies' Agency award.
Fear of writing gets planted in schoolchildren at an early age. We're led to believe that writing is a special language owned by the English teacher, available only to the few who have 'a gift for words'. But writing isn't a skill that some are born with and others aren't.
Ever wondered what happened to Alcatel mobile phones? Once upon a time the "Rolls Royce" of cellulars in the peak of the cellphone boom, the brand somewhat waned into obscurity. Now it seems to have re-emerged to boldly claim a stake in the smartphone market and 2013 is the year touted for this bold dynamic play to take full effect. Let us unpack the curious business case of the Alcatel brand and its journey of rediscovery and brand repositioning.
The announcement of the 2012 Student Village Makoya Award winners saw BlackBerry take home the top honours for the third year in succession by winning the Real Makoya award - for the brand that demonstrated the most successful 360 degree (multiple channels) youth campaign in 2012.
Stuart Lowe, RamsayMedia's managing director, will be leaving the company with effect from mid-December 2012. According to chairman Alan Ramsay, who made the announcement, a number of factors influenced this development, noting that Lowe's enthusiasm, energy and passion for the business will be sorely missed.
Crowdinvest, the country's first ever crowd-sourced investment platform, looks set to revolutionise South Africa's economic landscape by breaking down investment barriers for a broad segment of the population.
Grapevine Communications' managing director, Marie Yossava, has attained the internationally recognised accreditation certification for PR practitioners, called the APR (Accredited in Public Relations), cum laude.
What a breath of fresh air, a bold and confident statement, that the Times Media Group's (TMG) rate setting for 2013 would be based on the Advertising Media Forum (AMF) definition of core circulation. This will send a clear message to advertisers that TMG not only means business but will commit to a partnership of shared responsibility and reward.
Having initiated the internationally celebrated SAB Zenzele BBBEE share ownership scheme for its large taverner community, beverage giant SAB is intent on communicating clearly to its new business partners.
First published as the Natal Mercury and Shipping and Commercial Gazette on 25 November 1852, with a print run of just 300 copies, today The Mercury is one of the most well-loved newspaper brands in South Africa.
Gauteng HOMEMAKERS Expo, for the fifth year in a row, was voted the Best Consumer Exhibition of the Year in the category for large exhibitions over 12 000m² at the 2012 annual EXSA (Exhibition Association of Southern Africa) Awards.
On Wednesday evening EXSA celebrated this year's award winners at a glittering ceremony held at Montecasino. The EXSA Awards evening - the "Oscars" of the industry - brought together over 350 guests including industry leaders from all over the country to celebrate the incredible stand designs in various categories.
19-year-old film student Trevor Stuurman has been named the winner of the Elle Style Reporter search in association with BlackBerry. Cape Town-based Stuurman will now have the opportunity to report on South African style on the Elle digital platforms and travel abroad to hone his eye for style.
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?