The traditional role of public relations continues to evolve in a dynamic and constantly changing landscape. Today, PR is a key function of an organisation's reputation management strategy...
We've all had that moment, whether at a wedding, presentation, conference or the boss's announcement, when our heart sinks at the mention of the word speech...
"When I eat a pie I'm Gloria, when I eat a pie with Tropika I'm Glorioussss!" You either love it or hate it - whatever the case, the new Tropika ads are certainly being noticed...
In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas...
No business has the right to brazenly and publicly offend customers just because of their religion, nationality, or skin colour. There are always consequences to your business with this extreme behaviour...
Last week was not good for Volkswagen (VW): an estimated $18bn fine, executives potentially facing criminal charges, a 20% drop in share price and a reputation in shatters...
This week, our 'Biz Online Insights' section explores the South African online population's views on blood moons, supermoons and lunar eclipse...
The ninth Aegis Media Thought Leadership Digibate is set to end the year with the key industry research thought leaders sitting around the table and openly debating and discussing the way in which research in the online arena in SA and Africa is conducted, what the results are and what 2013 holds for this fast growing digital landscape in Africa.
26 Nov 2012 11:15
It has been five months since SA's internet radio industry was rocked by revelations that quoted listenership figures were being incorrectly supplied by a JHB-based service provider. Since then, 2oceansvibe Radio has been hard at work. This is the result. (video)
By Seth Rotherham 26 Nov 2012 11:12
This year's EXSA awards ceremony lived up to expected hype and didn't fail to deliver on rewarding those who had excelled in 2012. Complete Exhibitions was the recipient of a new award, winning the Best Large Stand in the Green Awards category.
Issued by Compex 26 Nov 2012 10:54
Leisure Books, South Africa's largest and most well-known book club, recently launched a successful email marketing campaign with the help of email marketing specialist, Digital Fire, that has seen their member numbers as well as their sales grow significantly.
Issued by Digital Fire 26 Nov 2012 10:33
The new isiZulu 24-hour commercial radio station, Vuma 103 FM, went live late last week, reaching greater Durban, beyond Pietermaritzburg, Greytown, Ballito on the North Coast and Scottburgh on the South Coast.
26 Nov 2012 10:33
The annual general meeting of the Energy & Water Seta (EWSETA) took place on 22 November at the AstroTech Conference Centre in Johannesburg. The event was branded by Litha Communications, which also produced the Seta's information booklet that was distributed at the AGM.
Issued by Litha Communications 26 Nov 2012 10:09
The second annual Retirement Expo took place from 26-28 October at the Coca-Cola dome in Johannesburg and attracted a multi-generational audience of future and current retirees.
Issued by Thebe Reed Exhibitions 26 Nov 2012 09:26
Stephanie Houslay has joined Acceleration Media as the new GM, based in Cape Town, where she will lead the company's growth in the Western Cape region. The company has also announced that its Cape Town-based MD, Diane Charton, will be leaving to take up the role of MD at the Red & Yellow School of Advertising.
26 Nov 2012 09:12
In today's fast-moving media environment, the role of branded content is becoming increasingly important. Content 2013 - SA's first, truly comprehensive content marketing conference, providing an all-encompassing and inclusive forum platform - will be taking place on 25 & 26 February 2013 at the Fugard Theatre in Cape Town.
Issued by MANGO-OMC 26 Nov 2012 09:07
The Smartest Event takes place on Thursday, 29 November 2012, at the Wanderers Club in Johannesburg, where the annual marketing conference will launch the sixth edition of the Future Group's hardcover brand communication review, The Annual. It will also present the third Agencies' Agency award.
26 Nov 2012 08:56
Fear of writing gets planted in schoolchildren at an early age. We're led to believe that writing is a special language owned by the English teacher, available only to the few who have 'a gift for words'. But writing isn't a skill that some are born with and others aren't.
By James Hurford 25 Nov 2012 08:03
Ever wondered what happened to Alcatel mobile phones? Once upon a time the "Rolls Royce" of cellulars in the peak of the cellphone boom, the brand somewhat waned into obscurity. Now it seems to have re-emerged to boldly claim a stake in the smartphone market and 2013 is the year touted for this bold dynamic play to take full effect. Let us unpack the curious business case of the Alcatel brand and its journey of rediscovery and brand repositioning.
By Saint-Francis Tohlang 24 Nov 2012 10:18
The announcement of the 2012 Student Village Makoya Award winners saw BlackBerry take home the top honours for the third year in succession by winning the Real Makoya award - for the brand that demonstrated the most successful 360 degree (multiple channels) youth campaign in 2012.
24 Nov 2012 07:12
Stuart Lowe, RamsayMedia's managing director, will be leaving the company with effect from mid-December 2012. According to chairman Alan Ramsay, who made the announcement, a number of factors influenced this development, noting that Lowe's enthusiasm, energy and passion for the business will be sorely missed.
23 Nov 2012 12:18
Crowdinvest, the country's first ever crowd-sourced investment platform, looks set to revolutionise South Africa's economic landscape by breaking down investment barriers for a broad segment of the population.
Issued by Crowdinvest 23 Nov 2012 11:43
The creativity and strategic thinking of leading content marketer New Media are clearly on tap, as evidenced by their recent win of a competitive pitch for the publication of SAB Leaders Magazine.
Issued by New Media 23 Nov 2012 11:02
Grapevine Communications' managing director, Marie Yossava, has attained the internationally recognised accreditation certification for PR practitioners, called the APR (Accredited in Public Relations), cum laude.
Issued by Grapevine Communications 23 Nov 2012 10:13
What a breath of fresh air, a bold and confident statement, that the Times Media Group's (TMG) rate setting for 2013 would be based on the Advertising Media Forum (AMF) definition of core circulation. This will send a clear message to advertisers that TMG not only means business but will commit to a partnership of shared responsibility and reward.
By Gordon Patterson 23 Nov 2012 10:11
First published as the Natal Mercury and Shipping and Commercial Gazette on 25 November 1852, with a print run of just 300 copies, today The Mercury is one of the most well-loved newspaper brands in South Africa.
Issued by Independent Media 23 Nov 2012 10:01
Gauteng HOMEMAKERS Expo, for the fifth year in a row, was voted the Best Consumer Exhibition of the Year in the category for large exhibitions over 12 000m² at the 2012 annual EXSA (Exhibition Association of Southern Africa) Awards.
Issued by HOMEMAKERS 23 Nov 2012 09:49
Digital Signage promises the ability to reach the right customer in the right place at the right time. Effective content management is critical at making that happen.
Issued by Moving Tactics 23 Nov 2012 09:32
On Wednesday evening EXSA celebrated this year's award winners at a glittering ceremony held at Montecasino. The EXSA Awards evening - the "Oscars" of the industry - brought together over 350 guests including industry leaders from all over the country to celebrate the incredible stand designs in various categories.
Issued by EXSA 23 Nov 2012 09:31
At the international Sports Media Marketing Awards - the industry Oscars - held in New York, SuperSport won a Gold and three Silver awards.
23 Nov 2012 09:21
19-year-old film student Trevor Stuurman has been named the winner of the Elle Style Reporter search in association with BlackBerry. Cape Town-based Stuurman will now have the opportunity to report on South African style on the Elle digital platforms and travel abroad to hone his eye for style.
23 Nov 2012 09:20
The deadline to enter the Kludi Design Awards 2012 is next week Friday, 30 November 2012. Hosted by ON TAP and Kludi, the winning entries stand a chance to win a trip to Austria.
23 Nov 2012 08:45
South African online retail company, Zando.co.za, recently launched its quarterly printed magazine.
23 Nov 2012 08:42
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?
By Samantha Wright 23 Nov 2012 08:26