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Gauteng HOMEMAKERS Expo, for the fifth year in a row, was voted the Best Consumer Exhibition of the Year in the category for large exhibitions over 12 000m² at the 2012 annual EXSA (Exhibition Association of Southern Africa) Awards.
Issued by HOMEMAKERS 23 Nov 2012 09:49
Digital Signage promises the ability to reach the right customer in the right place at the right time. Effective content management is critical at making that happen.
Issued by Moving Tactics 23 Nov 2012 09:32
On Wednesday evening EXSA celebrated this year's award winners at a glittering ceremony held at Montecasino. The EXSA Awards evening - the "Oscars" of the industry - brought together over 350 guests including industry leaders from all over the country to celebrate the incredible stand designs in various categories.
Issued by EXSA 23 Nov 2012 09:31
At the international Sports Media Marketing Awards - the industry Oscars - held in New York, SuperSport won a Gold and three Silver awards.
23 Nov 2012 09:21
19-year-old film student Trevor Stuurman has been named the winner of the Elle Style Reporter search in association with BlackBerry. Cape Town-based Stuurman will now have the opportunity to report on South African style on the Elle digital platforms and travel abroad to hone his eye for style.
23 Nov 2012 09:20
The deadline to enter the Kludi Design Awards 2012 is next week Friday, 30 November 2012. Hosted by ON TAP and Kludi, the winning entries stand a chance to win a trip to Austria.
23 Nov 2012 08:45
South African online retail company, Zando.co.za, recently launched its quarterly printed magazine.
23 Nov 2012 08:42
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?
By Samantha Wright 23 Nov 2012 08:26
The refreshed designindaba.com website, launched late last week, now has updated software to ensure an enhanced, enjoyable and integrated user experience. The website features articles, videos and image galleries, for insight into global trends in design, innovation and creativity.
23 Nov 2012 08:01
In its ongoing quest to improve customer service‚ Telkom on Thursday, 22 November, unveiled a free mobile application to enable its clients to‚ among other things‚ log a technical fault related to their telephone lines and internet connection.
23 Nov 2012 07:29
There is a well-known creative condition called "analysis paralysis". Fuelled by our incessant hunger for information and meaning, we have created a society too focused on the thinking and less so on the doing, overanalysing ourselves into a full stop. And the only way to move passed the stupefying white page staring back at you is to practice the art of Unthink.
By Maria Berrios-Carter 23 Nov 2012 06:45
I recently took over the helm at Ahoy Employ, having no experience in the recruitment sector, at all...The basics of recruitment are pretty easy to find online so I am now kind of familiar with the workings of the recruitment business and with industry specific terms. If you're a recruiter or employer looking for the latest recruitment trends and developments, let me share my top 10 shortlist of technologies and companies that I'll be following in the years to come.
By Dirk Dijkstra 23 Nov 2012 06:08
The CMO Council Africa Advisory Board Meeting is set to take place on Wednesday, 28 November 2012, via live tele-presence linking members and experts in Lagos, Nairobi, Johannesburg and Cape Town.
22 Nov 2012 12:28
Tensions among directors of the SABC spilled out into the open on Tuesday, 20 November 2012, when the national broadcaster's suspended chief financial officer, Gugu Duda, moved to accuse the board of poor governance practices.
22 Nov 2012 11:46
When a brand reaches its tipping point in its lifecycle, and as a result sales decrease, it may be because customers no longer resonate with your brand's value proposition. Completing a brand audit is an opportunity to take an objective look at your brand from a critical perspective.
Issued by Wrappa Branding and Design 22 Nov 2012 11:38
Creative and on-trend mobile campaigns are essential in securing brand awareness and consumer loyalty. However, too often the fundamental principles of mobile marketing are overlooked resulting in campaigns, regardless of their innovation or creativity, falling short.
Issued by Ole! Media 22 Nov 2012 10:55
The Advertising Standards Authority (ASA) handed down its ruling in the case of GUD Holdings and Federal-Mogul at the end of last month.
22 Nov 2012 10:43
Egg Film's Kim Geldenhuys recently directed Nedbank Private Wealth No Stone Unturned. The commercial was shot on location in Morocco at Ait Benhaddou, a fortified city and UNESCO World Heritage Site that has hosted films like Gladiator and Prince of Persia.
Issued by Egg Films 22 Nov 2012 10:42
Companies that want to evolve into truly social enterprises must look beyond tracking keywords and towards building a deeper understanding of the meaning and tone of social conversations in their online reputation management (ORM) strategies.
Issued by 25AM 22 Nov 2012 10:31
Alternative out-of-home media specialists BOO! Alternative Media and Communications, recently introduced an OOH media channel to South Africa's three major airports in the form of staircase advertising.
22 Nov 2012 10:28
On 21 November 2012 members of the NCOP ad hoc committee voted to finalise a Bill that, according to Right2Know, still carries the fingerprints of the securocrats who have remained the 'hidden hand' behind this process from the start. The ANC used its numerical majority to force the Secrecy Bill one step closer to becoming a Secrecy Law.
22 Nov 2012 09:54
The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.
Issued by FCB South Africa 22 Nov 2012 09:30
Velocity Films has been shortlisted for Production Company of the Year on shots.net for work by directors Greg Gray, Anton Visser and Gregg Bailey. In addition, Greg Gray's FNB 'Dog' has been nominated as TVC of the Year.
Issued by Velocity 22 Nov 2012 08:44
The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.
By Kevin Dayton 22 Nov 2012 07:28
Tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, will have Y&R Advertising as its agency focus. The studio guest this Thursday evening, 22 November 2012, will be Y&R Cape Town's business unit director, Rowena Fester. [twitterfall]
22 Nov 2012 06:52
The Afrikaans tabloid newspaper, Son has launched its mobisite, allowing readers to access their favourite read, even though they may not be able to purchase the daily print edition.
22 Nov 2012 06:35
The brain is found to be far more "plastic" than previously thought, able to rewire itself after damage from a stroke or to strengthen neural connections or "maps" when learning, like memorising the dialogue of a play or learning to play the guitar. Brands map themselves in memory structures in a similar manner at various quality and quantity levels.
By John Laurence 22 Nov 2012 06:04
"It's going to be a tough Christmas," concluded Gordon Patterson in his presentation of the third-quarter (Q3) Audit Bureau of Circulations (ABC) figures released in Johannesburg last week.
By Gill Moodie 21 Nov 2012 13:35
Continuous competitor tracking has become vital in an environment where marketers have little time to check the advertisements of competitors says Angela Adamson, sales director at Adcheck.
Issued by Adcheck 21 Nov 2012 11:31
Forming part of the upmarket Manda Hill Centre in Lusaka, HiFi Corp opened its first store in Zambia in July 2012. Since then it has welcomed thousands of customers eager to experience its promise of tech shopping made easy.
21 Nov 2012 11:21
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