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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
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Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
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Design Indaba refreshes website
Design Indaba refreshes website

The refreshed designindaba.com website, launched late last week, now has updated software to ensure an enhanced, enjoyable and integrated user experience. The website features articles, videos and image galleries, for insight into global trends in design, innovation and creativity.

23 Nov 2012 08:01

Telkom launches new customer service app
Telkom launches new customer service app

In its ongoing quest to improve customer service‚ Telkom on Thursday, 22 November, unveiled a free mobile application to enable its clients to‚ among other things‚ log a technical fault related to their telephone lines and internet connection.

23 Nov 2012 07:29

Maria Berrios-Carter
Unthink lately?

There is a well-known creative condition called "analysis paralysis". Fuelled by our incessant hunger for information and meaning, we have created a society too focused on the thinking and less so on the doing, overanalysing ourselves into a full stop. And the only way to move passed the stupefying white page staring back at you is to practice the art of Unthink.

By Maria Berrios-Carter 23 Nov 2012 06:45

Dirk Dijkstra
Top 10 recruitment technologies, companies

I recently took over the helm at Ahoy Employ, having no experience in the recruitment sector, at all...The basics of recruitment are pretty easy to find online so I am now kind of familiar with the workings of the recruitment business and with industry specific terms. If you're a recruiter or employer looking for the latest recruitment trends and developments, let me share my top 10 shortlist of technologies and companies that I'll be following in the years to come.

By Dirk Dijkstra 23 Nov 2012 06:08

African Market Momentum: insights, obstacles and opportunities
African Market Momentum: insights, obstacles and opportunities

The CMO Council Africa Advisory Board Meeting is set to take place on Wednesday, 28 November 2012, via live tele-presence linking members and experts in Lagos, Nairobi, Johannesburg and Cape Town.

22 Nov 2012 12:28

SABC executive contradicts Ngubane
SABC executive contradicts Ngubane

Tensions among directors of the SABC spilled out into the open on Tuesday, 20 November 2012, when the national broadcaster's suspended chief financial officer, Gugu Duda, moved to accuse the board of poor governance practices.

22 Nov 2012 11:46

When potholes become pitfalls in mobile marketing - Olé! Media Group
When potholes become pitfalls in mobile marketing

Creative and on-trend mobile campaigns are essential in securing brand awareness and consumer loyalty. However, too often the fundamental principles of mobile marketing are overlooked resulting in campaigns, regardless of their innovation or creativity, falling short.

Issued by Olé! Media Group 22 Nov 2012 10:55

GUD wins ASA case
GUD wins ASA case

The Advertising Standards Authority (ASA) handed down its ruling in the case of GUD Holdings and Federal-Mogul at the end of last month.

22 Nov 2012 10:43

Kim Geldenhuys shoots Nedbank ad in Morocco - Egg Films
Kim Geldenhuys shoots Nedbank ad in Morocco

Egg Film's Kim Geldenhuys recently directed Nedbank Private Wealth No Stone Unturned. The commercial was shot on location in Morocco at Ait Benhaddou, a fortified city and UNESCO World Heritage Site that has hosted films like Gladiator and Prince of Persia.

Issued by Egg Films 22 Nov 2012 10:42

Moving social listening up to the next level

Companies that want to evolve into truly social enterprises must look beyond tracking keywords and towards building a deeper understanding of the meaning and tone of social conversations in their online reputation management (ORM) strategies.

Issued by 25AM 22 Nov 2012 10:31

New staircase advertising for local airports
New staircase advertising for local airports

Alternative out-of-home media specialists BOO! Alternative Media and Communications, recently introduced an OOH media channel to South Africa's three major airports in the form of staircase advertising.

22 Nov 2012 10:28

Secrecy Bill closer to becoming Secrecy Law
Secrecy Bill closer to becoming Secrecy Law

On 21 November 2012 members of the NCOP ad hoc committee voted to finalise a Bill that, according to Right2Know, still carries the fingerprints of the securocrats who have remained the 'hidden hand' behind this process from the start. The ANC used its numerical majority to force the Secrecy Bill one step closer to becoming a Secrecy Law.

22 Nov 2012 09:54

New Klipdrift Export TVC highlights ageless appeal - FCB South Africa
New Klipdrift Export TVC highlights ageless appeal

The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.

Issued by FCB South Africa 22 Nov 2012 09:30

Kevin Dayton
Real time bidding takes lead in digital advertising

The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.

By Kevin Dayton 22 Nov 2012 07:28

[Biz Takeouts Lineup] 46: Agency focus - Y&R Advertising
[Biz Takeouts Lineup] 46: Agency focus - Y&R Advertising

Tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, will have Y&R Advertising as its agency focus. The studio guest this Thursday evening, 22 November 2012, will be Y&R Cape Town's business unit director, Rowena Fester. [twitterfall]

22 Nov 2012 06:52

Son goes mobile
Son goes mobile

The Afrikaans tabloid newspaper, Son has launched its mobisite, allowing readers to access their favourite read, even though they may not be able to purchase the daily print edition.

22 Nov 2012 06:35

John Laurence
Creating strong brand memory maps

The brain is found to be far more "plastic" than previously thought, able to rewire itself after damage from a stroke or to strengthen neural connections or "maps" when learning, like memorising the dialogue of a play or learning to play the guitar. Brands map themselves in memory structures in a similar manner at various quality and quantity levels.

By John Laurence 22 Nov 2012 06:04

Gill Moodie
ABC Q3 figures forecast tough times

"It's going to be a tough Christmas," concluded Gordon Patterson in his presentation of the third-quarter (Q3) Audit Bureau of Circulations (ABC) figures released in Johannesburg last week.

By Gill Moodie 21 Nov 2012 13:35

Keeping an eye on competitors - Adcheck
Keeping an eye on competitors

Continuous competitor tracking has become vital in an environment where marketers have little time to check the advertisements of competitors says Angela Adamson, sales director at Adcheck.

Issued by Adcheck 21 Nov 2012 11:31

HiFi Corp opens first store in Zambia
HiFi Corp opens first store in Zambia

Forming part of the upmarket Manda Hill Centre in Lusaka, HiFi Corp opened its first store in Zambia in July 2012. Since then it has welcomed thousands of customers eager to experience its promise of tech shopping made easy.

21 Nov 2012 11:21

Telmap chooses Guerrilla's reach and impact Sandton mini-package to launch in SA - Guerrilla IMC
Telmap chooses Guerrilla's reach and impact Sandton mini-package to launch in SA

Leading international navigation application developer Telmap decided to choose Guerrilla's mini package in Sandton CBD to achieve both reach and impact in the Sandton CBD.

Issued by Guerrilla IMC 21 Nov 2012 11:19

The problem with promotions, activations and branded events - Interact RDT
The problem with promotions, activations and branded events

There's a lot that could go wrong when it comes to promotions, activations and branded events - and most importantly, there are no do overs or retakes.

Issued by Interact RDT 21 Nov 2012 11:15

NATIVE ranks prominently at Bookmarks 2012

NATIVE recently had a very good showing at the Bookmarks Awards 2012, taking home six of the coveted Bookmarks pixels. In addition, these wins saw the agency being ranked second overall in the Finweek Bookmarks Agency Ranking, ahead of most of the major players in the market.

Issued by NATIVE VML 21 Nov 2012 10:57

DStv brand campaign extends Javas' advice
DStv brand campaign extends Javas' advice

The new TVC for DStv, part of the integrated campaign executed by Ogilvy & Mather Johannesburg, introduces Javas, a sage adviser shipwrecked on a remote island who conjures up an answer to every possible problem. He graciously invites his fellow islanders to sip from the fountain of his wisdom. (video)

21 Nov 2012 10:51

BASA's model positively received at African Creative Economy Conference - Business and Arts South Africa
BASA's model positively received at African Creative Economy Conference

Business and Arts South Africa's model of engagement between business and arts was positively received at the recent African Creative Economy Conference.

Issued by Business and Arts South Africa 21 Nov 2012 10:02

Global Mobile Consumer Survey shows increase in mobile banking
Global Mobile Consumer Survey shows increase in mobile banking

MEF, the global community for mobile content and commerce announced the results of its annual Global Consumer Survey, carried out in partnership with On Device Research that reveals the behaviour of mobile media users from across the world, giving data and intelligence into mobile engagement and purchasing habits.

21 Nov 2012 10:01

Tweet that braai
Tweet that braai

The team at Trigger Isobar set about closing the 1411km gap between its offices in Cape Town and Johannesburg by coming up with the idea of a tweeting braai.

21 Nov 2012 09:47

Rally today against Secrecy Bill outside Parliament
Rally today against Secrecy Bill outside Parliament

Right2Know is calling on the public to join it outside Parliament in the Western Cape today, Wednesday, 21 November 2012, to rally against the passing of the Protection of Information Bill. The rally starts at 1pm, with the entering of Parliament at 2pm. Those entering Parliament will need to carry their ID books.

21 Nov 2012 09:22

Myths of branding in Africa

Voted the most hated talking body language in the world, the four-finger quotation marks (" "). This is of course only made worse when used whilst referring to "Africa".

By Doug de Villiers, Issued by Interbrand Sampson De Villiers 21 Nov 2012 09:15

Athar Naser
Difference between content marketing, SEO

Content marketing is not SEO. While they might overlap, content marketing and SEO are two distinct types of digital marketing. They are, however, mutually beneficial.

By Athar Naser 21 Nov 2012 07:00

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