It's hard for brands to rely on their legacy because modern-day consumers are more open to trying new things. They have access to more information and this has led them to being more empowered and taking on more risks like trying new products...
Egg Film's Kim Geldenhuys recently directed Nedbank Private Wealth No Stone Unturned. The commercial was shot on location in Morocco at Ait Benhaddou, a fortified city and UNESCO World Heritage Site that has hosted films like Gladiator and Prince of Persia.
Companies that want to evolve into truly social enterprises must look beyond tracking keywords and towards building a deeper understanding of the meaning and tone of social conversations in their online reputation management (ORM) strategies.
Alternative out-of-home media specialists BOO! Alternative Media and Communications, recently introduced an OOH media channel to South Africa's three major airports in the form of staircase advertising.
On 21 November 2012 members of the NCOP ad hoc committee voted to finalise a Bill that, according to Right2Know, still carries the fingerprints of the securocrats who have remained the 'hidden hand' behind this process from the start. The ANC used its numerical majority to force the Secrecy Bill one step closer to becoming a Secrecy Law.
The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.
Velocity Films has been shortlisted for Production Company of the Year on shots.net for work by directors Greg Gray, Anton Visser and Gregg Bailey. In addition, Greg Gray's FNB 'Dog' has been nominated as TVC of the Year.
The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.
The brain is found to be far more "plastic" than previously thought, able to rewire itself after damage from a stroke or to strengthen neural connections or "maps" when learning, like memorising the dialogue of a play or learning to play the guitar. Brands map themselves in memory structures in a similar manner at various quality and quantity levels.
Forming part of the upmarket Manda Hill Centre in Lusaka, HiFi Corp opened its first store in Zambia in July 2012. Since then it has welcomed thousands of customers eager to experience its promise of tech shopping made easy.
The new TVC for DStv, part of the integrated campaign executed by Ogilvy & Mather Johannesburg, introduces Javas, a sage adviser shipwrecked on a remote island who conjures up an answer to every possible problem. He graciously invites his fellow islanders to sip from the fountain of his wisdom. (video)
MEF, the global community for mobile content and commerce announced the results of its annual Global Consumer Survey, carried out in partnership with On Device Research that reveals the behaviour of mobile media users from across the world, giving data and intelligence into mobile engagement and purchasing habits.
Right2Know is calling on the public to join it outside Parliament in the Western Cape today, Wednesday, 21 November 2012, to rally against the passing of the Protection of Information Bill. The rally starts at 1pm, with the entering of Parliament at 2pm. Those entering Parliament will need to carry their ID books.
Consumers who have never had it so bad are presenting service-led businesses with an unprecedented opportunity to stand out. Smart business simply has to offer respite from a perfect storm of rising prices, strikes, violence and failures of leadership.
Focusing on employee-centric strategy before being client-centric should be the key of every organisation's success. It seems most organisations have made clients their first priority instead of those serving the needs/wants of the clients. Customer advocacy is important but it begins with ensuring that the employees live and breathe the brand before any external stakeholder, which will result in customer satisfaction.
SAIL Event Promoters has appointed Communication Services Africa, the communication strategist division of Celebrity Services Africa, to handle the PR and communication for the 152nd L'Ormarins Queen's Plate taking place at Kenilworth Race Course on 12 January 2013.
Since its launch in Dubai in 2001, The Entertainer has grown exponentially. We now have 21 books across 14 destinations and 11 countries across the Middle East, Asia and Europe. This year, we are also very excited to announce our further expansion into South Africa and our launch of the new 2013 Cape Town edition.
A generous electronic communication budget will save costs elsewhere in your business, according to Alison Treadaway, MD, Striata SA. "When organisations look to remove cost from the business, they should in fact increase the budget assigned to electronic communication and aggressively chase a greater decrease elsewhere."
Boomtown Strategic Brand Agency has achieved its second award in a week. Following its CLIO award, the agency won an Assegai for its Dream Starter campaign for Nelson Mandela Metropolitan University (NMMU).