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Biz Takeout's

Episode 175: Agency Focus with creative service agency, Havas Boondoggle.

Date: 26 May 2016
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Mark1 Media directors
Primedia Online's Dash Of Lime & 365 Digital bought by Mark1 Media

Effective 1 June 2016, Mark1 has announced acquisition of two top line digital businesses - Primedia's Dash of Lime and 365 Digital...

6 hours ago

Designed by Freepik.com
Online PR: Reinventing Online Reputation Management

The title of this article may sound over the top, but current South African online reputation management (ORM) practices are out of date...

By Stephen Sandmann 12 hours ago

GUD wins ASA case
GUD wins ASA case

The Advertising Standards Authority (ASA) handed down its ruling in the case of GUD Holdings and Federal-Mogul at the end of last month.

22 Nov 2012

Kim Geldenhuys shoots Nedbank ad in Morocco
Kim Geldenhuys shoots Nedbank ad in Morocco

Egg Film's Kim Geldenhuys recently directed Nedbank Private Wealth No Stone Unturned. The commercial was shot on location in Morocco at Ait Benhaddou, a fortified city and UNESCO World Heritage Site that has hosted films like Gladiator and Prince of Persia.

Issued by Egg Films 22 Nov 2012

Moving social listening up to the next level

Companies that want to evolve into truly social enterprises must look beyond tracking keywords and towards building a deeper understanding of the meaning and tone of social conversations in their online reputation management (ORM) strategies.

Issued by 25AM 22 Nov 2012

New staircase advertising for local airports
New staircase advertising for local airports

Alternative out-of-home media specialists BOO! Alternative Media and Communications, recently introduced an OOH media channel to South Africa's three major airports in the form of staircase advertising.

22 Nov 2012

Secrecy Bill closer to becoming Secrecy Law
Secrecy Bill closer to becoming Secrecy Law

On 21 November 2012 members of the NCOP ad hoc committee voted to finalise a Bill that, according to Right2Know, still carries the fingerprints of the securocrats who have remained the 'hidden hand' behind this process from the start. The ANC used its numerical majority to force the Secrecy Bill one step closer to becoming a Secrecy Law.

22 Nov 2012

New Klipdrift Export TVC highlights ageless appeal
New Klipdrift Export TVC highlights ageless appeal

The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.

Issued by FCB Africa 22 Nov 2012

Velocity Production Company of the Year Worldwide nominee

Velocity Films has been shortlisted for Production Company of the Year on shots.net for work by directors Greg Gray, Anton Visser and Gregg Bailey. In addition, Greg Gray's FNB 'Dog' has been nominated as TVC of the Year.

Issued by Velocity Films 22 Nov 2012

Kevin Dayton
Real time bidding takes lead in digital advertising

The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.

By Kevin Dayton 22 Nov 2012

[Biz Takeouts Lineup] 46: Agency focus - Y&R Advertising
[Biz Takeouts Lineup] 46: Agency focus - Y&R Advertising

Tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, will have Y&R Advertising as its agency focus. The studio guest this Thursday evening, 22 November 2012, will be Y&R Cape Town's business unit director, Rowena Fester. [twitterfall]

22 Nov 2012

Son goes mobile
Son goes mobile

The Afrikaans tabloid newspaper, Son has launched its mobisite, allowing readers to access their favourite read, even though they may not be able to purchase the daily print edition.

22 Nov 2012

John Laurence
Creating strong brand memory maps

The brain is found to be far more "plastic" than previously thought, able to rewire itself after damage from a stroke or to strengthen neural connections or "maps" when learning, like memorising the dialogue of a play or learning to play the guitar. Brands map themselves in memory structures in a similar manner at various quality and quantity levels.

By John Laurence 22 Nov 2012

Newspaper performance relative to economic measures: Total newspapers declined by 30,000 copies in Q3 2012 compared with the previous quarter. (Graph courtesy of Gordon Patterson’s presentation of Q3 2012 figures.)
ABC Q3 figures forecast tough times

"It's going to be a tough Christmas," concluded Gordon Patterson in his presentation of the third-quarter (Q3) Audit Bureau of Circulations (ABC) figures released in Johannesburg last week.

By Gill Moodie 21 Nov 2012

Keeping an eye on competitors
Keeping an eye on competitors

Continuous competitor tracking has become vital in an environment where marketers have little time to check the advertisements of competitors says Angela Adamson, sales director at Adcheck.

Issued by AdCheck 21 Nov 2012

HiFi Corp opens first store in Zambia
HiFi Corp opens first store in Zambia

Forming part of the upmarket Manda Hill Centre in Lusaka, HiFi Corp opened its first store in Zambia in July 2012. Since then it has welcomed thousands of customers eager to experience its promise of tech shopping made easy.

21 Nov 2012

Telmap chooses Guerrilla's reach and impact Sandton mini-package to launch in SA
Telmap chooses Guerrilla's reach and impact Sandton mini-package to launch in SA

Leading international navigation application developer Telmap decided to choose Guerrilla's mini package in Sandton CBD to achieve both reach and impact in the Sandton CBD.

Issued by Guerrilla IMC 21 Nov 2012

The problem with promotions, activations and branded events
The problem with promotions, activations and branded events

There's a lot that could go wrong when it comes to promotions, activations and branded events - and most importantly, there are no do overs or retakes.

Issued by Interact RDT 21 Nov 2012

NATIVE ranks prominently at Bookmarks 2012

NATIVE recently had a very good showing at the Bookmarks Awards 2012, taking home six of the coveted Bookmarks pixels. In addition, these wins saw the agency being ranked second overall in the Finweek Bookmarks Agency Ranking, ahead of most of the major players in the market.

Issued by NATIVE VML 21 Nov 2012

DStv brand campaign extends Javas' advice
DStv brand campaign extends Javas' advice

The new TVC for DStv, part of the integrated campaign executed by Ogilvy & Mather Johannesburg, introduces Javas, a sage adviser shipwrecked on a remote island who conjures up an answer to every possible problem. He graciously invites his fellow islanders to sip from the fountain of his wisdom. (video)

21 Nov 2012

BASA's model positively received at African Creative Economy Conference
BASA's model positively received at African Creative Economy Conference

Business and Arts South Africa's model of engagement between business and arts was positively received at the recent African Creative Economy Conference.

Issued by Business and Arts South Africa 21 Nov 2012

Global Mobile Consumer Survey shows increase in mobile banking
Global Mobile Consumer Survey shows increase in mobile banking

MEF, the global community for mobile content and commerce announced the results of its annual Global Consumer Survey, carried out in partnership with On Device Research that reveals the behaviour of mobile media users from across the world, giving data and intelligence into mobile engagement and purchasing habits.

21 Nov 2012

Tweet that braai
Tweet that braai

The team at Trigger Isobar set about closing the 1411km gap between its offices in Cape Town and Johannesburg by coming up with the idea of a tweeting braai.

21 Nov 2012

Rally today against Secrecy Bill outside Parliament
Rally today against Secrecy Bill outside Parliament

Right2Know is calling on the public to join it outside Parliament in the Western Cape today, Wednesday, 21 November 2012, to rally against the passing of the Protection of Information Bill. The rally starts at 1pm, with the entering of Parliament at 2pm. Those entering Parliament will need to carry their ID books.

21 Nov 2012

Athar Naser
Difference between content marketing, SEO

Content marketing is not SEO. While they might overlap, content marketing and SEO are two distinct types of digital marketing. They are, however, mutually beneficial.

By Athar Naser 21 Nov 2012

Aki Kalliatakis
To hell in a handcart: Good news for smart businesses

Consumers who have never had it so bad are presenting service-led businesses with an unprecedented opportunity to stand out. Smart business simply has to offer respite from a perfect storm of rising prices, strikes, violence and failures of leadership.

By Aki Kalliatakis 21 Nov 2012

Zimkhitha Mqutheni
Employees - brand champions of organisations

Focusing on employee-centric strategy before being client-centric should be the key of every organisation's success. It seems most organisations have made clients their first priority instead of those serving the needs/wants of the clients. Customer advocacy is important but it begins with ensuring that the employees live and breathe the brand before any external stakeholder, which will result in customer satisfaction.

By Zimkhitha Mqutheni 21 Nov 2012

CSA appointed to handle PR for L'Ormarins Queen's Plate 2013
CSA appointed to handle PR for L'Ormarins Queen's Plate 2013

SAIL Event Promoters has appointed Communication Services Africa, the communication strategist division of Celebrity Services Africa, to handle the PR and communication for the 152nd L'Ormarins Queen's Plate taking place at Kenilworth Race Course on 12 January 2013.

20 Nov 2012

International incentive brand hits SA shores
International incentive brand hits SA shores

Since its launch in Dubai in 2001, The Entertainer has grown exponentially. We now have 21 books across 14 destinations and 11 countries across the Middle East, Asia and Europe. This year, we are also very excited to announce our further expansion into South Africa and our launch of the new 2013 Cape Town edition.

By Donna Benton 20 Nov 2012

Be generous with your electronic communication budget
Be generous with your electronic communication budget

A generous electronic communication budget will save costs elsewhere in your business, according to Alison Treadaway, MD, Striata SA. "When organisations look to remove cost from the business, they should in fact increase the budget assigned to electronic communication and aggressively chase a greater decrease elsewhere."

By Alison Treadaway, Issued by Striata SA 20 Nov 2012

Linking ad rates to core circulation
Linking ad rates to core circulation

As soon as ABC's are published at the end of Q1 2013, Times Media will be linking advertising rates to core circulation and will review it quarterly thereafter.

20 Nov 2012

Boomtown takes home an Assegai
Boomtown takes home an Assegai

Boomtown Strategic Brand Agency has achieved its second award in a week. Following its CLIO award, the agency won an Assegai for its Dream Starter campaign for Nelson Mandela Metropolitan University (NMMU).

Issued by Boomtown 20 Nov 2012

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