Managing clients' expectations

[Lucinda Boddy] There are a significant number of misconceptions as to what exactly a PR strategy entails and how it adds value to business. This presents a considerable challenge for practitioners in the PR space, particularly with regards to the management of client expectations. 15 Nov 2012 09:46

Vega School

Master of Arts degree programme to be offered by Vega in 2013

[Issued by Vega School] The Vega School of Brand Leadership (Vega) is set to be the first private tertiary-education institute in South Africa to offer a new and specialised approach to brand education, with the launch in January 2013 of the Master of Arts in Creative Brand Leadership programme. 15 Nov 2012 09:36

NATIVE

Don't lose the plot, focus on the customer in the digital age

[Issued by NATIVE] Web 2.0 and spectacular innovations in mobile technologies have opened-up a world of opportunities for companies and their brands to interact with a diversity of customers, regardless of where in the world they may be. 15 Nov 2012 09:16

Green billboard generates millions of blog visits, tweets and likes

MediaVest, in collaboration with NU Venture, Tractor Outdoor and Draftfcb, conceptualised a vertical wall garden in 2011 as a billboard for Emirates airlines. Grown on a traditional billboard, it was constructed solely from wood and vegetation. 15 Nov 2012 09:13

Pay attention to mobile as email marketing channel

[Richard Mullins] Email is still one of the most important and widely-used communication channels that marketers have at their disposal, but the way that many organisations use it is still surprisingly unrefined. Nowhere is this clearer than in the lack of attention many marketers pay to the mobile device as a channel for email marketing. 15 Nov 2012 08:30

Southern Comfort goes local for new TVC

Southern Comfort's latest TVC takes its positioning of 'Here's to the Unexpected' up several notches, giving it a fast-paced, contemporary and unexpected twist in its first locally produced commercial. It has begun airing on all SABC channels, e.tv and DStv this week. 15 Nov 2012 07:53

Prepaid TV proves successful

Following its launch in mid-August 2012, the TopTV Prepaid payment voucher is proving to be quite popular. To date, it has sold close on 70,000 vouchers on consignment to various distribution partners and has been activating more than 500 prepaid vouchers daily in recent weeks. 15 Nov 2012 07:32

Student exhibition at the Open Window next week

On Thursday, 22 November 2012, a student exhibition will take place at the Open Window School of Visual Communication in Irene, Centurion at 7pm. Pepe Marais, a founding partner of Joe Public, will open the event. The exhibition runs until 2pm on 1 December 2012. 15 Nov 2012 07:26

Indigo Tree launch sees jacaranda trees swathed in scented ribbons

As a method of launching the new online fragrance site, Indigo Tree, Morrisjones wrapped rows and rows of jacaranda trees in designer-scented, purple ribbons. 15 Nov 2012 06:17

Cross-promotion of Afrikaans dailies on KykNET

KykNet's new actuality breakfast show, Dagbreek, broadcast Mondays to Fridays from 6-8am, will offer a discussion of the latest news in the Afrikaans dailies, as presented by editors from the Media24 newspaper stable: Tim du Plessis, Waldimar Pelser and Mandy Rossouw. Their analysis of the day's events can be found in detail in the newspapers. 15 Nov 2012 06:04

5FM appoints Natalie Frank as new marketing manager

5FM has announced that Natalie Frank has been appointed as the station's new marketing manager which will see her developing and implementing the marketing and CSI strategy for 5FM and for promoting the station, its programming and events. 14 Nov 2012 15:47

New magazine targets people, innovation, entertainment

A new glossy magazine, targeting people, innovation and entertainment, has been launched by Lonaka Media, a new publishing company. The magazine, entitled PiE, puts people at the heart of the innovative digital era. 14 Nov 2012 11:45

60 layers of cake

Giving back is the best way forward - 60 CSI

[Issued by 60 layers of cake] The newly established 60 CSI, a specialist Corporate Social Investment unit headed by collaborative communication agency 60 layers of cake's new Creative Partner, Liezl-Mari van Rensburg, has taken on another new client - the second since its inception in July. 14 Nov 2012 11:40

Marikana Commission of Inquiry streaming live on SABC

The SABC is extending its coverage of the Marikana Commission of Inquiry's sittings in Rustenburg by providing a live stream on the SABC News website www.sabc.co.za/news, as well as on the SABC News YouTube channel. 14 Nov 2012 10:55