There are a significant number of misconceptions as to what exactly a PR strategy entails and how it adds value to business. This presents a considerable challenge for practitioners in the PR space, particularly with regards to the management of client expectations.
By Lucinda Boddy 15 Nov 2012 09:46
Web 2.0 and spectacular innovations in mobile technologies have opened-up a world of opportunities for companies and their brands to interact with a diversity of customers, regardless of where in the world they may be.
Issued by NATIVE VML 15 Nov 2012 09:16
MediaVest, in collaboration with NU Venture, Tractor Outdoor and Draftfcb, conceptualised a vertical wall garden in 2011 as a billboard for Emirates airlines. Grown on a traditional billboard, it was constructed solely from wood and vegetation.
15 Nov 2012 09:13
Email is still one of the most important and widely-used communication channels that marketers have at their disposal, but the way that many organisations use it is still surprisingly unrefined. Nowhere is this clearer than in the lack of attention many marketers pay to the mobile device as a channel for email marketing.
By Richard Mullins 15 Nov 2012 08:30
Southern Comfort's latest TVC takes its positioning of 'Here's to the Unexpected' up several notches, giving it a fast-paced, contemporary and unexpected twist in its first locally produced commercial. It has begun airing on all SABC channels, e.tv and DStv this week.
15 Nov 2012 07:53
Following its launch in mid-August 2012, the TopTV Prepaid payment voucher is proving to be quite popular. To date, it has sold close on 70,000 vouchers on consignment to various distribution partners and has been activating more than 500 prepaid vouchers daily in recent weeks.
15 Nov 2012 07:32
On Thursday, 22 November 2012, a student exhibition will take place at the Open Window School of Visual Communication in Irene, Centurion at 7pm. Pepe Marais, a founding partner of Joe Public, will open the event. The exhibition runs until 2pm on 1 December 2012.
15 Nov 2012 07:26
As a method of launching the new online fragrance site, Indigo Tree, Morrisjones wrapped rows and rows of jacaranda trees in designer-scented, purple ribbons.
15 Nov 2012 06:17
KykNet's new actuality breakfast show, Dagbreek, broadcast Mondays to Fridays from 6-8am, will offer a discussion of the latest news in the Afrikaans dailies, as presented by editors from the Media24 newspaper stable: Tim du Plessis, Waldimar Pelser and Mandy Rossouw. Their analysis of the day's events can be found in detail in the newspapers.
15 Nov 2012 06:04
5FM has announced that Natalie Frank has been appointed as the station's new marketing manager which will see her developing and implementing the marketing and CSI strategy for 5FM and for promoting the station, its programming and events.
14 Nov 2012 15:47
A new glossy magazine, targeting people, innovation and entertainment, has been launched by Lonaka Media, a new publishing company. The magazine, entitled PiE, puts people at the heart of the innovative digital era.
14 Nov 2012 11:45
The SABC is extending its coverage of the Marikana Commission of Inquiry's sittings in Rustenburg by providing a live stream on the SABC News website www.sabc.co.za/news, as well as on the SABC News YouTube channel.
14 Nov 2012 10:55
The Bookmarks are the most distinguished Digital Advertising Awards in South Africa. No surprise then that each year the biggest and best in the industry submit their work to get some credit for their digital creations.
Issued by BNRY 14 Nov 2012 10:50
More intellectual property is being generated in emerging economies, yet thought leaders in these areas are not as adept at protecting it as their developed world counterparts.
Issued by UCT Graduate School of Business 14 Nov 2012 10:44
Tasked with developing an insightful, relevant marketing campaign that would connect with the festival's target audience, 34Woman used the classic knock-knock joke (or klop-klop grap, in Afrikaans) to give this year's Aardklop festival more gees.
Issued by 34 14 Nov 2012 10:35
Microsoft has committed a very large chunk of its development budget to make Windows 8 the product which will firmly establish Microsoft as a dominant player in the computer and mobile market.
By Lex Faure 14 Nov 2012 10:28
It seems that digital marketing is the buzzword of the moment. Every tech-savvy analyst and advertising exec is repeating the message, to the point of it being an industry mantra, that a marketing strategy with its sights set on success needs to put the digital platform at the forefront of its tactical mix.
Issued by Wetpaint Advertising 14 Nov 2012 10:22
Big ideas are rare. So if you are going to go big, go really big; let's say 22 metres high by nine metres wide. That's the size of the new Doom billboard up in Braamfontein, Johannesburg.
Issued by TBWA 14 Nov 2012 10:00
Social media is by now considered to be an integral aspect of any brand's online marketing mix, and while social media can be used to boost any brand's profile there are certain brands that excel at the social networking game.
Issued by Digital Fire 14 Nov 2012 09:57
The Irish-based Digital Marketing Institute announced a new partnership with Vega School of Brand Leadership to train over 3000 students in digital marketing in South Africa next year. The Institute forecasts that the South African market will generate revenues in excess of €3 million for the company by 2015.
14 Nov 2012 09:42
Life Talk, an NGO focused on creating awareness about life's challenges, staged a surprise flashmob of around 100 youth from various communities around Cape Town that entertained the crowd at the Flagpole Terrace with five minutes of choreographed dance and music. (video)
14 Nov 2012 09:29
Expo Centre Johannesburg and Dogan Exhibition & Events have brought in brand consultancy, Yellowwood, to help strategise the next step in their ongoing quest to rebuild South Africa's oldest exhibition brand - the Rand Show.
Issued by The 2014 Rand Show 14 Nov 2012 09:29
Aegis Media, in conjunction with Bizcommunity.com, will be hosting the ninth Thought Leadership Digibate that will focus on research that yield results in Africa. The event will be held on Friday, 30 November 2012, in Cape Town and will stream live on www.bizradio.co.za from 9.30am to 11am.
14 Nov 2012 09:09
Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year.
Issued by Millward Brown 14 Nov 2012 09:08
Theodore Yach, South Africa's ultra-swimmer has his autobiography, In My Element, nominated for an international award by the 2012 World Open Water Swimming Association (WOWSA) in its Offering of the Year category.
14 Nov 2012 08:06
You have a fantastic product or service. You have invested valuable resources into creating or acquiring an up-to-date, accurate and extensive database of prospective leads and clients for your company. So why aren't you seeing any results in terms of return on investment and sales?
By Louise Robinson 14 Nov 2012 07:46
Following on its release of the Loeries official rankings for brands and agencies at the end of October, the awards have released all the official rankings for 2012. New additions this year include a top ten ranking for the rest of Africa & the Middle East category, for countries from outside of South Africa and a ranking for educational institutions.
14 Nov 2012 07:21
The first official inauguration of Table Mountain as one of the New7Wonders of Nature will take place on Saturday 1 December 2012 on Tafelberg Road, at the foot of the mountain. A public inauguration will take place during the City of Cape Town's free concert taking place at the Grand Parade on Sunday 2 December.
14 Nov 2012 07:06
Most people think good writing flows easily and effortlessly on first draft. Nothing could be further from the truth. Harry Shaw said: "There is no such thing as good writing. There is only good rewriting."
By James Hurford 14 Nov 2012 06:45
Hunter's has just released its latest TVC as part of its new 'Chase the Heat' campaign, which will unfold over the next couple of months. (video)
14 Nov 2012 06:02
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