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Public-Ideas specialises in performance marketing. We offer innovative services in affiliation, coregistration and media campaigns.

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Episode 116: The future of Public Relations with Kevin Welman, MD of FleishmanHillard.

Date: 12 Dec 2014
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Episode 115: Greenpop Zambia Festival of Action

Date: 27 Nov 2014
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Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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New Yaris TVC makes great deal of sense - FCB South Africa
New Yaris TVC makes great deal of sense

Despite an animated talking rocking horse and giant bullfrogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback.

Issued by FCB South Africa 12 Nov 2012 10:29

On the Dot continue to deliver effective leaflet distribution campaigns

Operational since 1994, with an infrastructure that boasts 32 depots in South Africa with six over-border depots in Botswana, Lesotho, Swaziland and Namibia, On the Dot operations has grown from 240 to 360 contractors in the last two years, creating job opportunities for over 2 900 runners.

Issued by On the Dot 12 Nov 2012 10:15

Zimkhitha Mqutheni
Internal communications: integral part of business

Most businesses focus more on their external communication strategies forgetting that the main drivers of their brand are its employees. Employees can play a major role in acting as ambassadors of the organisation through an internal communications plan. Involved, valued employees are much happier at their work environment.

By Zimkhitha Mqutheni 12 Nov 2012 10:13

MACHINE creates Marmite magic with ingenious Halloween campaign - Publicis Machine
MACHINE creates Marmite magic with ingenious Halloween campaign

MACHINE recently launched this year's Marmite Halloween tactical campaign, 'Don't be afraid of the Dark', which encourages people to be brave and try the original dark stuff, because there really isn't anything to be afraid of.

Issued by Publicis Machine 12 Nov 2012 10:05

Jackal Berry MTB Challenge 2012

What started off as an informal challenge around a braai amongst friends has turned into an annual two-day, 253km mountain trail bike ride. This year's Jackal Berry MTB Challenge which hits the road on 29 November, is hoping to raise R20 000 for the Ubuhle Day Care and Development Centre in Bronkhorstspruit.

Issued by BMi Research 12 Nov 2012 09:57

JIP goes online, offering access to Afrikaans youth
JIP goes online, offering access to Afrikaans youth

JIP, considered the authority on popular culture, local music and the latest 'cool' in South Africa for Afrikaans youth, has a new online presence. The youth supplement, part of Beeld and Die Burger, reportedly has a readership of over one million.

12 Nov 2012 09:39

Morning Star Design brings International 24 Hour Photoshop Festival to Africa

Jozi-based MSD has partnered with Mogo Media in the US to host a 24-hour online Photoshop festival on 15 November 2012, featuring over a 100 workshop sessions; speakers include Andy Biggs, Dave Cross, Colin Smith, Lee Varis and local Photoshop guru Mohammed Jogie as African representative. Attend any session free on the day or purchase a year-long All Access Pass for a discounted rate of US$184.

Sports Media Awards highlight professionalism in South Africa
Sports Media Awards highlight professionalism in South Africa

Now in its third decade, the 2012 South African Breweries (SAB) Sports Media Awards once again highlighted the dedicated professionalism of the South African sports media and the performers and fans that make up its world. The SAB Sports Media Sports Personality of the Year was Oscar Pistorius.

12 Nov 2012 09:26

Record scores in Ipsos Automotive Quality Survey

The Ipsos Quality Awards 2012 have revealed outstanding results with the lowest scores in the history of the survey. The Ipsos Quality Awards were previously known as the Synovate Quality Awards and have been awarded to the industry for the past eight years.

Issued by Ipsos 12 Nov 2012 09:08

Online bounceback creates a lift for Air France - Lighthouse Digital
Online bounceback creates a lift for Air France

Remarketing is a recent trend to hit South Africa's digital media sector and has proven its success for digital media specialists, Lighthouse Digital, in a campaign for long-standing client, Air France, to boost its online sales and further grow the brand.

Issued by Lighthouse Digital 12 Nov 2012 08:47

New Media brings back Pearl awards for South Africa
New Media brings back Pearl awards for South Africa

At the 2012 Pearl Awards, held in New York recently, New Media won two awards from among the 600 international entries of top custom content publications.

12 Nov 2012 06:02

Athar Naser
Content analysis explained

Traditional advertising messages are no longer effective. To capture the attention of a consumer that is expert at tuning out "buy now" media messages, you need to offer them something they want. This is where content marketing, the latest buzzword in the digital marketing sphere, comes in.

By Athar Naser 11 Nov 2012 15:13

New member of OHMSA targets BEE
New member of OHMSA targets BEE

The latest member of Out of Home Media South Africa (OHMSA) is Sizwe Consulting Management, owned by Metro FM DJ, Paul Mtirara, who has diversified into the billboard business, hoping to forge partnerships with others in the industry.

11 Nov 2012 09:17

Keep Sasha Martinengo on the road via Caltex tweets
Keep Sasha Martinengo on the road via Caltex tweets

As part of Caltex's new socially powered campaign, Sasha Martinengo will be embarking on a road trip in a vintage car powered by tweets.

10 Nov 2012 11:20

The Sound Media Group drives Lucozade sponsorship message - Blk Ops
The Sound Media Group drives Lucozade sponsorship message

As headline sponsor to the Linkin Park concerts to be held in South Africa, well-known consumer brand Lucozade was on the hunt for an activations agency that could build the association and awareness of the sponsorship deal, while at the same time driving home core brand messages to the youth market.

Issued by Blk Ops 10 Nov 2012 10:19

Aki Kalliatakis
Small businesses are fixing customer service

Anecdotal evidence suggests customer service has been 'broken' by the big business players. The good news is that small businesses are showing them how to fix it. Here is my sweet and sour view on the state of customer service at the end of 2012...

By Aki Kalliatakis 10 Nov 2012 08:23

Blow to companies linked to Malema

The North Gauteng High Court ordered three companies linked to expelled African National Congress Youth League president Julius Malema to allow City Press assistant editor Adriaan Basson and Media 24 to inspect or make copies of the securities registers of the firms within five days of the order.

9 Nov 2012 12:53

King opposed to JSE results publication rules

The doyen of global financial regulation‚ Prof Mervyn King‚ drove a spoke into the wheels of the JSE's efforts to scale down rules on the publication of listed companies' financial results.

By Evan Pickworth 9 Nov 2012 11:49

Kagiso and VenFin Media call off talks on assets

Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.

9 Nov 2012 11:29

The RecruitGroup scoops Recruiter of the Year 2012 in the Annual CareerJunction Awards

The RecruitGroup has won Recruiter of the Year 2012 in the Annual CareerJunction Awards held at Maximillien in Sandton Square. The awards are voted for by candidates and clients throughout the year and are one of the most prestigious awards evenings in the recruiters calendar.

Issued by Recruitgroup 9 Nov 2012 11:22

Charles Mburugu
General guidelines for using business email

Most business owners use email to communicate with their staff, suppliers, as well as customers. Using email properly is likely to enhance your professional reputation, and consequently boost your productivity and sales.

By Charles Mburugu 9 Nov 2012 11:18

Ireland/Davenport builds a 'doll house' for Habitat for Humanity - Ireland/Davenport
Ireland/Davenport builds a 'doll house' for Habitat for Humanity

Ireland/Davenport, knowing the difference Habitat for Humanity makes in the lives of many people by addressing the issues of poverty and housing, wanted to develop a creative campaign worthy of their contribution to society. The result was an annual report which came together through the union of digital, print and video mediums.

Issued by Ireland/Davenport 9 Nov 2012 10:49

Environmentally friendly lighting at the Green Council Exhibition - XZIBIT
Environmentally friendly lighting at the Green Council Exhibition

XZIBIT recently provided an exhibition stand for Plasmalux (agents for Ceravision) at the Green Council Convention and Exhibition held at the Cape Town International Convention Centre.

Issued by XZIBIT 9 Nov 2012 10:48

Gill Moodie
RamsayMedia stays true to 360 degree strategy

One often gets the sense that some print-media companies' response to the dramatic changes in the industry amounts to little more than putting out fires - rather than crafting a strategy for the future. RamsayMedia started implementing its strategy to become multi-platform and diversify income to reduce reliance on advertising revenue a few years back. I caught up with RamsayMedia MD Stuart Lowe, to find out how it's going.

By Gill Moodie: @grubstreetSA 9 Nov 2012 10:31

Heavy Chef November session: Mike Sharman and Mike Stopforth on Viral and Social - Johannesburg - World Wide Creative
Heavy Chef November session: Mike Sharman and Mike Stopforth on Viral and Social - Johannesburg

At this month's Heavy Chef digital marketing event, Mike Sharman and Mike Stopforth will be unpacking two buzzwords we hear all too often online - Viral and Social.

Issued by World Wide Creative 9 Nov 2012 10:20

24.com dedicates an entire month to men with Men24 - 24.com
24.com dedicates an entire month to men with Men24

Launched on 1 November and running for just 30 days, Men.24.com is a platform that celebrates everything about being a man. As a quintessential online go-to guide for men, the site drew over 21 000 unique visitors on its first day.

Issued by 24.com 9 Nov 2012 10:05

No plans to list HomeChoice

Direct marketing retailer HomeChoice, which delisted from the JSE in 2003, has shelved its planned relisting.

9 Nov 2012 09:54

Making sense of the choices - one tip at a time...

Finding your way in the murky waters of career choices can be an intimidating, not to mention confusing task. And while some individuals may have a clear vision of what they want to be and achieve in life, for the majority, they have only the vaguest idea of what direction they want to head in.

Issued by Boston College 9 Nov 2012 09:47

Manufacturing output down 1.1% in September

Manufacturing production in South Africa fell by 1.1% year-on-year (y/y) in September after a downwardly revised 2.8% (3.0%) year-on-year rise in August‚ data released by Statistics SA on Thursday showed.

9 Nov 2012 09:41

Strikes hurt mining, factory output

Mining and manufacturing production both fell during September, reflecting the effects of widespread labour unrest and weaker global demand for domestic exports.

9 Nov 2012 09:11

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