Mobile messaging service WhatsApp on Thursday announced it would begin sharing subscriber data with parent Facebook, giving advertisers better access to information on WhatsApp's one billion-strong user base...
Sadly, for many organisations, marketing is not evident from the inside out; the brand strategy is not internalised and employees are not adequately empowered or educated as to how important a role they actually play...
Blowtorch Advertising were recently appointed as the lead creative agency for Accordian Investments, distributors for Tata vehicles...
One of South Africa's top lifestyle bloggers, Christine Meintjes is a determined businesswoman and founder of the internationally acclaimed Pretty Blog, which has over 80,000 followers on Facebook alone. But Meintjes' ambitions don't stop there...
In the last year, we've seen moments of advertising brilliance indicating the industry is finally moving towards a new way of portraying women. One that is more representative of the way they see themselves...
Trends come and go. But with my more than ten years in PR I am sure of one trend that is here to stay - and that is video. We have all been watching video climb the popularity charts...
"You get two types of people in the workplace, those that get stuck in and 'do' and those that sit on the sidelines, observe and then critique what has been done"...
With mobile marketing so focused on the usual metrics so integral to campaigns, sometimes it's worthwhile to take a step back and focus on the bigger picture...
Operational since 1994, with an infrastructure that boasts 32 depots in South Africa with six over-border depots in Botswana, Lesotho, Swaziland and Namibia, On the Dot operations has grown from 240 to 360 contractors in the last two years, creating job opportunities for over 2 900 runners.
On the Dot 12 Nov 2012
Most businesses focus more on their external communication strategies forgetting that the main drivers of their brand are its employees. Employees can play a major role in acting as ambassadors of the organisation through an internal communications plan. Involved, valued employees are much happier at their work environment.
Zimkhitha Mqutheni 12 Nov 2012
MACHINE recently launched this year's Marmite Halloween tactical campaign, 'Don't be afraid of the Dark', which encourages people to be brave and try the original dark stuff, because there really isn't anything to be afraid of.
Publicis Machine 12 Nov 2012
What started off as an informal challenge around a braai amongst friends has turned into an annual two-day, 253km mountain trail bike ride. This year's Jackal Berry MTB Challenge which hits the road on 29 November, is hoping to raise R20 000 for the Ubuhle Day Care and Development Centre in Bronkhorstspruit.
BMi Research 12 Nov 2012
JIP, considered the authority on popular culture, local music and the latest 'cool' in South Africa for Afrikaans youth, has a new online presence. The youth supplement, part of Beeld and Die Burger, reportedly has a readership of over one million.
12 Nov 2012
Jozi-based MSD has partnered with Mogo Media in the US to host a 24-hour online Photoshop festival on 15 November 2012, featuring over a 100 workshop sessions; speakers include Andy Biggs, Dave Cross, Colin Smith, Lee Varis and local Photoshop guru Mohammed Jogie as African representative. Attend any session free on the day or purchase a year-long All Access Pass for a discounted rate of US$184.
Morning Star Design
Now in its third decade, the 2012 South African Breweries (SAB) Sports Media Awards once again highlighted the dedicated professionalism of the South African sports media and the performers and fans that make up its world. The SAB Sports Media Sports Personality of the Year was Oscar Pistorius.
12 Nov 2012
The Ipsos Quality Awards 2012 have revealed outstanding results with the lowest scores in the history of the survey. The Ipsos Quality Awards were previously known as the Synovate Quality Awards and have been awarded to the industry for the past eight years.
Ipsos 12 Nov 2012
At the 2012 Pearl Awards, held in New York recently, New Media won two awards from among the 600 international entries of top custom content publications.
12 Nov 2012
Traditional advertising messages are no longer effective. To capture the attention of a consumer that is expert at tuning out "buy now" media messages, you need to offer them something they want. This is where content marketing, the latest buzzword in the digital marketing sphere, comes in.
Athar Naser 11 Nov 2012
The latest member of Out of Home Media South Africa (OHMSA) is Sizwe Consulting Management, owned by Metro FM DJ, Paul Mtirara, who has diversified into the billboard business, hoping to forge partnerships with others in the industry.
11 Nov 2012
As part of Caltex's new socially powered campaign, Sasha Martinengo will be embarking on a road trip in a vintage car powered by tweets.
10 Nov 2012
Anecdotal evidence suggests customer service has been 'broken' by the big business players. The good news is that small businesses are showing them how to fix it. Here is my sweet and sour view on the state of customer service at the end of 2012...
Aki Kalliatakis 10 Nov 2012
The North Gauteng High Court ordered three companies linked to expelled African National Congress Youth League president Julius Malema to allow City Press assistant editor Adriaan Basson and Media 24 to inspect or make copies of the securities registers of the firms within five days of the order.
9 Nov 2012
Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.
9 Nov 2012
The RecruitGroup has won Recruiter of the Year 2012 in the Annual CareerJunction Awards held at Maximillien in Sandton Square. The awards are voted for by candidates and clients throughout the year and are one of the most prestigious awards evenings in the recruiters calendar.
Recruitgroup 9 Nov 2012
Ireland/Davenport, knowing the difference Habitat for Humanity makes in the lives of many people by addressing the issues of poverty and housing, wanted to develop a creative campaign worthy of their contribution to society. The result was an annual report which came together through the union of digital, print and video mediums.
Ireland/Davenport 9 Nov 2012
XZIBIT recently provided an exhibition stand for Plasmalux (agents for Ceravision) at the Green Council Convention and Exhibition held at the Cape Town International Convention Centre.
XZIBIT EXPERIENTIAL MARKETING 9 Nov 2012
One often gets the sense that some print-media companies' response to the dramatic changes in the industry amounts to little more than putting out fires - rather than crafting a strategy for the future. RamsayMedia started implementing its strategy to become multi-platform and diversify income to reduce reliance on advertising revenue a few years back. I caught up with RamsayMedia MD Stuart Lowe, to find out how it's going.
Gill Moodie: @grubstreetSA 9 Nov 2012
At this month's Heavy Chef digital marketing event, Mike Sharman and Mike Stopforth will be unpacking two buzzwords we hear all too often online - Viral and Social.
World Wide Creative 9 Nov 2012
Launched on 1 November and running for just 30 days, Men.24.com is a platform that celebrates everything about being a man. As a quintessential online go-to guide for men, the site drew over 21 000 unique visitors on its first day.
24.com 9 Nov 2012
Direct marketing retailer HomeChoice, which delisted from the JSE in 2003, has shelved its planned relisting.
9 Nov 2012
Finding your way in the murky waters of career choices can be an intimidating, not to mention confusing task. And while some individuals may have a clear vision of what they want to be and achieve in life, for the majority, they have only the vaguest idea of what direction they want to head in.
Boston College 9 Nov 2012
Manufacturing production in South Africa fell by 1.1% year-on-year (y/y) in September after a downwardly revised 2.8% (3.0%) year-on-year rise in August‚ data released by Statistics SA on Thursday showed.
9 Nov 2012
Mining and manufacturing production both fell during September, reflecting the effects of widespread labour unrest and weaker global demand for domestic exports.
9 Nov 2012