Draftfcb (South Africa)

New Yaris TVC makes great deal of sense

[Issued by Draftfcb (South Africa)] Despite an animated talking rocking horse and giant bullfrogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback. 12 Nov 2012 10:29

On the Dot

On the Dot continue to deliver effective leaflet distribution campaigns

[Issued by On the Dot] Operational since 1994, with an infrastructure that boasts 32 depots in South Africa with six over-border depots in Botswana, Lesotho, Swaziland and Namibia, On the Dot operations has grown from 240 to 360 contractors in the last two years, creating job opportunities for over 2 900 runners. 12 Nov 2012 10:15

Internal communications: integral part of business

[Zimkhitha Mqutheni] Most businesses focus more on their external communication strategies forgetting that the main drivers of their brand are its employees. Employees can play a major role in acting as ambassadors of the organisation through an internal communications plan. Involved, valued employees are much happier at their work environment. 12 Nov 2012 10:13

Colourtone Aries

Printing will not die, says Colourtone Aries

[Issued by Colourtone Aries] There seems to be a misconception that traditional commercial printing is on the verge of extinction. Not so, says Colourtone Aries. Printing has evolved and remains a critical element in the marketing mix. 12 Nov 2012 10:08

MACHINE

MACHINE creates Marmite magic with ingenious Halloween campaign

[Issued by MACHINE] MACHINE recently launched this year's Marmite Halloween tactical campaign, 'Don't be afraid of the Dark', which encourages people to be brave and try the original dark stuff, because there really isn't anything to be afraid of. 12 Nov 2012 10:05

BMi Research

Jackal Berry MTB Challenge 2012

[Issued by BMi Research] What started off as an informal challenge around a braai amongst friends has turned into an annual two-day, 253km mountain trail bike ride. This year's Jackal Berry MTB Challenge which hits the road on 29 November, is hoping to raise R20 000 for the Ubuhle Day Care and Development Centre in Bronkhorstspruit. 12 Nov 2012 09:57

JIP goes online, offering access to Afrikaans youth

JIP, considered the authority on popular culture, local music and the latest 'cool' in South Africa for Afrikaans youth, has a new online presence. The youth supplement, part of Beeld and Die Burger, reportedly has a readership of over one million. 12 Nov 2012 09:39

Morning Star Design

Morning Star Design brings International 24 Hour Photoshop Festival to Africa

[Issued by Morning Star Design] Jozi-based MSD has partnered with Mogo Media in the US to host a 24-hour online Photoshop festival on 15 November 2012, featuring over a 100 workshop sessions; speakers include Andy Biggs, Dave Cross, Colin Smith, Lee Varis and local Photoshop guru Mohammed Jogie as African representative. Attend any session free on the day or purchase a year-long All Access Pass for a discounted rate of US$184.

Sports Media Awards highlight professionalism in South Africa

Now in its third decade, the 2012 South African Breweries (SAB) Sports Media Awards once again highlighted the dedicated professionalism of the South African sports media and the performers and fans that make up its world. The SAB Sports Media Sports Personality of the Year was Oscar Pistorius. 12 Nov 2012 09:26

Ipsos

Record scores in Ipsos Automotive Quality Survey

[Issued by Ipsos] The Ipsos Quality Awards 2012 have revealed outstanding results with the lowest scores in the history of the survey. The Ipsos Quality Awards were previously known as the Synovate Quality Awards and have been awarded to the industry for the past eight years. 12 Nov 2012 09:08

Lighthouse Digital

Online bounceback creates a lift for Air France

[Issued by Lighthouse Digital] Remarketing is a recent trend to hit South Africa's digital media sector and has proven its success for digital media specialists, Lighthouse Digital, in a campaign for long-standing client, Air France, to boost its online sales and further grow the brand. 12 Nov 2012 08:47

New Media brings back Pearl awards for South Africa

At the 2012 Pearl Awards, held in New York recently, New Media won two awards from among the 600 international entries of top custom content publications. 12 Nov 2012 06:02

Content analysis explained

[Athar Naser] Traditional advertising messages are no longer effective. To capture the attention of a consumer that is expert at tuning out "buy now" media messages, you need to offer them something they want. This is where content marketing, the latest buzzword in the digital marketing sphere, comes in. 11 Nov 2012 15:13

New member of OHMSA targets BEE

The latest member of Out of Home Media South Africa (OHMSA) is Sizwe Consulting Management, owned by Metro FM DJ, Paul Mtirara, who has diversified into the billboard business, hoping to forge partnerships with others in the industry. 11 Nov 2012 09:17