At the 2012 Pearl Awards, held in New York recently, New Media won two awards from among the 600 international entries of top custom content publications.
12 Nov 2012 06:02
Traditional advertising messages are no longer effective. To capture the attention of a consumer that is expert at tuning out "buy now" media messages, you need to offer them something they want. This is where content marketing, the latest buzzword in the digital marketing sphere, comes in.
By Athar Naser 11 Nov 2012 15:13
The latest member of Out of Home Media South Africa (OHMSA) is Sizwe Consulting Management, owned by Metro FM DJ, Paul Mtirara, who has diversified into the billboard business, hoping to forge partnerships with others in the industry.
11 Nov 2012 09:17
As part of Caltex's new socially powered campaign, Sasha Martinengo will be embarking on a road trip in a vintage car powered by tweets.
10 Nov 2012 11:20
As headline sponsor to the Linkin Park concerts to be held in South Africa, well-known consumer brand Lucozade was on the hunt for an activations agency that could build the association and awareness of the sponsorship deal, while at the same time driving home core brand messages to the youth market.
Issued by Blk Ops 10 Nov 2012 10:19
Anecdotal evidence suggests customer service has been 'broken' by the big business players. The good news is that small businesses are showing them how to fix it. Here is my sweet and sour view on the state of customer service at the end of 2012...
By Aki Kalliatakis 10 Nov 2012 08:23
The North Gauteng High Court ordered three companies linked to expelled African National Congress Youth League president Julius Malema to allow City Press assistant editor Adriaan Basson and Media 24 to inspect or make copies of the securities registers of the firms within five days of the order.
9 Nov 2012 12:53
The doyen of global financial regulation‚ Prof Mervyn King‚ drove a spoke into the wheels of the JSE's efforts to scale down rules on the publication of listed companies' financial results.
By Evan Pickworth 9 Nov 2012 11:49
Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.
9 Nov 2012 11:29
The RecruitGroup has won Recruiter of the Year 2012 in the Annual CareerJunction Awards held at Maximillien in Sandton Square. The awards are voted for by candidates and clients throughout the year and are one of the most prestigious awards evenings in the recruiters calendar.
Issued by RecruitGroup 9 Nov 2012 11:22
Most business owners use email to communicate with their staff, suppliers, as well as customers. Using email properly is likely to enhance your professional reputation, and consequently boost your productivity and sales.
By Charles Mburugu 9 Nov 2012 11:18
XZIBIT recently provided an exhibition stand for Plasmalux (agents for Ceravision) at the Green Council Convention and Exhibition held at the Cape Town International Convention Centre.
Issued by XZIBIT 9 Nov 2012 10:48
One often gets the sense that some print-media companies' response to the dramatic changes in the industry amounts to little more than putting out fires - rather than crafting a strategy for the future. RamsayMedia started implementing its strategy to become multi-platform and diversify income to reduce reliance on advertising revenue a few years back. I caught up with RamsayMedia MD Stuart Lowe, to find out how it's going.
By Gill Moodie: @grubstreetSA 9 Nov 2012 10:31
At this month's Heavy Chef digital marketing event, Mike Sharman and Mike Stopforth will be unpacking two buzzwords we hear all too often online - Viral and Social.
Issued by World Wide Creative 9 Nov 2012 10:20
Launched on 1 November and running for just 30 days, Men.24.com is a platform that celebrates everything about being a man. As a quintessential online go-to guide for men, the site drew over 21 000 unique visitors on its first day.
Issued by 24.com 9 Nov 2012 10:05
Direct marketing retailer HomeChoice, which delisted from the JSE in 2003, has shelved its planned relisting.
9 Nov 2012 09:54
Finding your way in the murky waters of career choices can be an intimidating, not to mention confusing task. And while some individuals may have a clear vision of what they want to be and achieve in life, for the majority, they have only the vaguest idea of what direction they want to head in.
Issued by Boston College 9 Nov 2012 09:47
Manufacturing production in South Africa fell by 1.1% year-on-year (y/y) in September after a downwardly revised 2.8% (3.0%) year-on-year rise in August‚ data released by Statistics SA on Thursday showed.
9 Nov 2012 09:41
Mining and manufacturing production both fell during September, reflecting the effects of widespread labour unrest and weaker global demand for domestic exports.
9 Nov 2012 09:11
New vehicle sales in October rose 10.5% compared with a year earlier. It was the strongest month of the year so far‚ with 57‚845 vehicles being sold.
By Alistair Anderson 9 Nov 2012 08:55
In the month of November, media men are encouraged to grow their moustaches in support of Movember - a campaign that aims to raise awareness of testicular and prostate cancer. They have been set the challenge of raising R50,000.
9 Nov 2012 07:53
The Breaking the Mould auction, organised by Octagon, raised almost R250,000, as a tribute to South African women who have overcome challenges and inspired other. Clifton Shores creator, Quinton van der Burgh was the lucky bidder to secure one of only three unique Jenna Clifford butterfly pendants at the gala dinner held in honour of Serena and Venus Williams recently.
9 Nov 2012 07:26
A new free app allows iOS and Android users one-click access to BizRadio's live streams and archived podcasts. Developed by local software solutions house and BizRadio sponsor DVT, the app extends the station's reach from its web portal.
9 Nov 2012 07:20
Printer technology has by no means remained static over the years, even though the concept of the paperless office may never have materialised, and printers still form a vital part of day-to-day business. Computers, processors and the latest gadgets often get all of the publicity, but behind the scenes the humble printer has continued to evolve.
By Heinrich Pretorius 9 Nov 2012 06:04
Content marketing is the latest buzzword in the digital marketing sphere. It's a solution to connecting with today's savvy consumer who has become very good at tuning out media noise they're not interested in. Traditional advertising is no longer effective and rather than telling the consumer to "buy now", brands should be telling the consumer what they want to know.
By Athar Naser 9 Nov 2012 05:40
No Logo is, of course, the name of Naomi Klein's best-selling book, a book in which she has a bit of a go at global brands. By all accounts, it's also the name of a new trend in branding.
By Ilse du Plessis 9 Nov 2012 05:03
Known for it's "dryness", Savanna was reportedly quite fascinated when antiperspirant brand Mitchum, claimed that it was "seriously dry too" in a recent radio ad. Savanna responded to Mitchum with its own radio ad.
8 Nov 2012 14:43
MyBroadband, MyGaming and BusinessTech smashed their previous website traffic records last month. During October MyBroadband served 7.8 million pages to its 1.2 million unique monthly visitors, and when it comes to traffic from SA only, MyBroadband served 5.8 million pages to 622 000 unique South African visitors.
Issued by MyBroadband 8 Nov 2012 11:47
Health24.com's EnviroHealth Editor, Olivia Rose-Innes, has been awarded the Profile Award in the category of Healthcare for her article and slide-show: "Malaria: An African story".
Issued by 24.com 8 Nov 2012 11:38
On Saturday, 10 November, Good Hope FM will host the Good Hope FM Rev Life: Landmark Extreme Lifestyle event that heads to Cape Town's Killarney Race Track from 7am to 11pm. Visitors can prepare themselves for an adrenalin-fuelled Motorfest family fun day.
Issued by Good Hope FM 8 Nov 2012 11:30
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