Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...
"Thank you. And stay woke, bitches," is not a quote you'd normally attribute to former US President Barack Obama. But filmmaker Jordan Peele just made this a reality, by using intelligent visual trickery...
Traditional advertising messages are no longer effective. To capture the attention of a consumer that is expert at tuning out "buy now" media messages, you need to offer them something they want. This is where content marketing, the latest buzzword in the digital marketing sphere, comes in.
The latest member of Out of Home Media South Africa (OHMSA) is Sizwe Consulting Management, owned by Metro FM DJ, Paul Mtirara, who has diversified into the billboard business, hoping to forge partnerships with others in the industry.
Anecdotal evidence suggests customer service has been 'broken' by the big business players. The good news is that small businesses are showing them how to fix it. Here is my sweet and sour view on the state of customer service at the end of 2012...
The North Gauteng High Court ordered three companies linked to expelled African National Congress Youth League president Julius Malema to allow City Press assistant editor Adriaan Basson and Media 24 to inspect or make copies of the securities registers of the firms within five days of the order.
Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.
The RecruitGroup has won Recruiter of the Year 2012 in the Annual CareerJunction Awards held at Maximillien in Sandton Square. The awards are voted for by candidates and clients throughout the year and are one of the most prestigious awards evenings in the recruiters calendar.
Most business owners use email to communicate with their staff, suppliers, as well as customers. Using email properly is likely to enhance your professional reputation, and consequently boost your productivity and sales.
Ireland/Davenport, knowing the difference Habitat for Humanity makes in the lives of many people by addressing the issues of poverty and housing, wanted to develop a creative campaign worthy of their contribution to society. The result was an annual report which came together through the union of digital, print and video mediums.
One often gets the sense that some print-media companies' response to the dramatic changes in the industry amounts to little more than putting out fires - rather than crafting a strategy for the future. RamsayMedia started implementing its strategy to become multi-platform and diversify income to reduce reliance on advertising revenue a few years back. I caught up with RamsayMedia MD Stuart Lowe, to find out how it's going.
Launched on 1 November and running for just 30 days, Men.24.com is a platform that celebrates everything about being a man. As a quintessential online go-to guide for men, the site drew over 21 000 unique visitors on its first day.
Finding your way in the murky waters of career choices can be an intimidating, not to mention confusing task. And while some individuals may have a clear vision of what they want to be and achieve in life, for the majority, they have only the vaguest idea of what direction they want to head in.
Manufacturing production in South Africa fell by 1.1% year-on-year (y/y) in September after a downwardly revised 2.8% (3.0%) year-on-year rise in August‚ data released by Statistics SA on Thursday showed.
In the month of November, media men are encouraged to grow their moustaches in support of Movember - a campaign that aims to raise awareness of testicular and prostate cancer. They have been set the challenge of raising R50,000.
The Breaking the Mould auction, organised by Octagon, raised almost R250,000, as a tribute to South African women who have overcome challenges and inspired other. Clifton Shores creator, Quinton van der Burgh was the lucky bidder to secure one of only three unique Jenna Clifford butterfly pendants at the gala dinner held in honour of Serena and Venus Williams recently.
A new free app allows iOS and Android users one-click access to BizRadio's live streams and archived podcasts. Developed by local software solutions house and BizRadio sponsor DVT, the app extends the station's reach from its web portal.
Printer technology has by no means remained static over the years, even though the concept of the paperless office may never have materialised, and printers still form a vital part of day-to-day business. Computers, processors and the latest gadgets often get all of the publicity, but behind the scenes the humble printer has continued to evolve.
Content marketing is the latest buzzword in the digital marketing sphere. It's a solution to connecting with today's savvy consumer who has become very good at tuning out media noise they're not interested in. Traditional advertising is no longer effective and rather than telling the consumer to "buy now", brands should be telling the consumer what they want to know.
Known for it's "dryness", Savanna was reportedly quite fascinated when antiperspirant brand Mitchum, claimed that it was "seriously dry too" in a recent radio ad. Savanna responded to Mitchum with its own radio ad.
MyBroadband, MyGaming and BusinessTech smashed their previous website traffic records last month. During October MyBroadband served 7.8 million pages to its 1.2 million unique monthly visitors, and when it comes to traffic from SA only, MyBroadband served 5.8 million pages to 622 000 unique South African visitors.
Digital agency, Firewater Interactive, has a new look. They've revamped their logo and website to incorporate cutting-edge design trends and web technologies, and reminding clients that they create work which not only reflects top local standards - but international ones.
Digital signage promises the ability to reach the right customer in the right place at the right time. This month we will feature the use of effective content management which is critical to make that happen.