Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...
Louise Marsland 31 Aug 2017
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Alliance Media 12 Dec 2012
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
Lars Deutsch 16 Apr 2012
Cartoonists and online publishers have cried foul after the Malawi chapter of the Media Institute of Southern Africa (MISA-Malawi) announced the inclusion of five more categories for the 2012 NAMISA Annual Media Awards. The media groups said MISA-Malawi should not have left them out because they are also at the heart of media products worldwide.
Gregory Gondwe: @Kalipochi 7 Mar 2012
Chikondi Chiumia of Alliance Media Malawi, a Blantyre-based billboard and airport advertising company which is part of the Alliance Media group, says that they have decided to support the Kachanga school because they operate the airport advertising concession at Blantyre's Chileka International Airport.
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011