Lufthansa has launched a marketing campaign celebrating more flights to India, pitching its shoot at the Edgbaston Cricket Stadium...
11 Apr 2017
Internet of Things gives rise to Business Intelligence in the Retail sector making the competition really tough; giving nightmares to the retailers...
Chirag Shivalker 24 Apr 2015
New PwC survey dispels myths about women and work...
5 Mar 2015
The Festival of Media Global Awards' highly-anticipated shortlist for 2014 is more global than ever before, with the top brands on this year's list coming from the US, the Netherlands, the United Arab Emirates, Sweden, and India.
7 Mar 2014
BEIJING, CHINA: The winners of the 2013 Digital Asia Festival Awards, honouring the best in Asia Pacific's digital marketing, have been announced.
18 Nov 2013
NEW DELHI, INDIA: Pond's paints India pink to raise awareness about breast cancer.
4 Nov 2013
SINGAPORE: The hotly anticipated Spikes Asia Awards Ceremony has taken place at the Grand Theatre, Marina Bay Sands. Over 1,000 delegates attended to be the first to hear this year's winners and celebrate the best of creativity in communications from across Asia Pacific.
19 Sep 2013
NEW DELHI, INDIA: If there's one thing that unites Indians, it's a religion called cricket. Also 'Pepsi & Cricket' was expected. But...
9 Apr 2013
They say that the only constant thing in internet marketing is change and nothing proves this statement more than the ever-shifting design of websites. One day it's black, the next day it's white. One minute it's avant-garde, the next it's streamlined and minimalist.
Subhash Chandra 13 Feb 2013
NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.
Subhash Chandra 9 Jan 2013
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
MUMBAI: Global cosmetic firms are turning to emerging markets in the hunt for sales, but they face a challenge tailoring their beauty products to suit new customers in India, China and elsewhere.
19 Sep 2012
PARIS, FRANCE / DARMSTADT, GERMANY /KIEV, UKRAINE: Seattle Times executive editor David Boardman has joined the programme of the World Editors Forum, to be held in Kiev, Ukraine, from 2 to 5 September next, to discuss the paper's radically restructured news operation in a much anticipated session dedicated to innovations in newsroom organisation.
26 Jul 2012
MUMBAI, DELHI, INDIA: Duracell 'powered' branded rickshaws in key Indian cities to show the power of their batteries.
10 May 2012
CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).
30 Mar 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
LONDON, UK: Creatives and agencies hopeful of winning a Yellow or Black Pencil this year are being reminded that they only have two weeks left to enter the annual D&AD Awards. Entries close on 1 February 2012.
20 Jan 2012
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
NEW DELHI: SARSO Biznet International, a network marketing company in India, organised a workshop entitled 'Leadership and Empowerment' to recognise and showcase the business models of young entrepreneurs and the SARSO Distributors. The agenda of the workshop was to bring SARSO Distributors and entrepreneurs together and share the experience and teachings.
22 Sep 2011
NEW YORK, US: The 4A's has announced the shortlist for the Jay Chiat Awards for Strategic Excellence, claimed to be the first global advertising awards to recognise brilliant strategic thinking. Submissions in 10 categories were received from Australia, Brazil, Canada, India, Sweden, the United Kingdom, the United States and Vietnam.
16 Aug 2011
NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
12 Aug 2011
LONDON, UK: Brands have to walk the tightrope of cultural relevance and new age aspiration to succeed in the Indian market.
17 Mar 2011
MUMBAI, INDIA: Castrol, the world's leading lubrication company, recently announced the signing of cricketing legend Sachin Tendulkar as their global brand ambassador for the next two years.
1 Feb 2011
SAN FRANCISCO, US: The Bees Awards, claimed to be the first international social media marketing awards for communication professionals, has announced today, Monday, 24 January 2011, its 2011 jury panel members, which include Rob Hill, group head of strategy, Ogilvy Cape Town. The event will once again award winners in more than 23 specialised categories, including eight new categories in the fast-paced social media marketing world.
24 Jan 2011
SHANGHAI, CHINA: The Asian Marketing Effectiveness Festival, a joint venture between Haymarket and the International Advertising Festival, will take place 12 and 13 May at the Pudong Shangri-La hotel in Shanghai, China.
30 Nov 2010