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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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INDIA

Shortlist for 2014 Festival of Media Global Awards announced
Shortlist for 2014 Festival of Media Global Awards announced

The Festival of Media Global Awards' highly-anticipated shortlist for 2014 is more global than ever before, with the top brands on this year's list coming from the US, the Netherlands, the United Arab Emirates, Sweden, and India.

7 Mar 2014 10:13

INDIA

SA tops Midas Awards 2013 Award Winners
SA tops Midas Awards 2013 Award Winners

NEW YORK CITY, US: The Midas Awards World's Best Financial Advertising has announced the 2013 award winners - and so often, South Africa was well represented among the winners.

20 Dec 2013 06:52

INDIA

2013 Digital Asia Festival Awards: Winners
2013 Digital Asia Festival Awards: Winners

BEIJING, CHINA: The winners of the 2013 Digital Asia Festival Awards, honouring the best in Asia Pacific's digital marketing, have been announced.

18 Nov 2013 15:05

INDIA

Life is Beautiful - '66 human lives - beautiful all over again'
Life is Beautiful - '66 human lives - beautiful all over again'

NEW DELHI, INDIA: Pond's paints India pink to raise awareness about breast cancer.

4 Nov 2013 16:52

INDIA

Spikes Asia announces 2013 winners
Spikes Asia announces 2013 winners

SINGAPORE: The hotly anticipated Spikes Asia Awards Ceremony has taken place at the Grand Theatre, Marina Bay Sands. Over 1,000 delegates attended to be the first to hear this year's winners and celebrate the best of creativity in communications from across Asia Pacific.

19 Sep 2013 05:49

INDIA

Vuclip redefines mobile ad effectiveness metrics
Vuclip redefines mobile ad effectiveness metrics

NEW DELHI, INDIA: Vuclip, reputed to be the world's largest independent mobile video and media company, has announced it now offers a solution to evaluate mobile campaign effectiveness.

22 May 2013 12:06

INDIA

D&AD Awards: The nominations
D&AD Awards: The nominations

LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.

22 Apr 2013 11:05

INDIA

Pepsi T20 Football Campaign on the ball
Pepsi T20 Football Campaign on the ball

NEW DELHI, INDIA: If there's one thing that unites Indians, it's a religion called cricket. Also 'Pepsi & Cricket' was expected. But...

9 Apr 2013 10:28

INDIA

Subhash Chandra
What to consider when redesigning a website

They say that the only constant thing in internet marketing is change and nothing proves this statement more than the ever-shifting design of websites. One day it's black, the next day it's white. One minute it's avant-garde, the next it's streamlined and minimalist.

By Subhash Chandra 13 Feb 2013 05:48

INDIA

Subhash Chandra
Take advantage of these hot marketing trends in 2013

NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.

By Subhash Chandra 9 Jan 2013 05:50

INDIA

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance
Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.

21 Dec 2012 08:23

INDIA

Cosmetic firms eye beautiful future in emerging markets

MUMBAI: Global cosmetic firms are turning to emerging markets in the hunt for sales, but they face a challenge tailoring their beauty products to suit new customers in India, China and elsewhere.

19 Sep 2012 13:48

INDIA

Fresh organisational thinking required - and delivered
Fresh organisational thinking required - and delivered

PARIS, FRANCE / DARMSTADT, GERMANY /KIEV, UKRAINE: Seattle Times executive editor David Boardman has joined the programme of the World Editors Forum, to be held in Kiev, Ukraine, from 2 to 5 September next, to discuss the paper's radically restructured news operation in a much anticipated session dedicated to innovations in newsroom organisation.

26 Jul 2012 07:57

INDIA

Duracell powered rickshaws campaign on the move
Duracell powered rickshaws campaign on the move

MUMBAI, DELHI, INDIA: Duracell 'powered' branded rickshaws in key Indian cities to show the power of their batteries.

10 May 2012 10:42

INDIA

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries
Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).

30 Mar 2012 07:54

INDIA

Global consumer confidence increases 1 point in Q4 2011
Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

8 Feb 2012 12:14

INDIA

D&AD: Last chance for creatives...
D&AD: Last chance for creatives...

LONDON, UK: Creatives and agencies hopeful of winning a Yellow or Black Pencil this year are being reminded that they only have two weeks left to enter the annual D&AD Awards. Entries close on 1 February 2012.

20 Jan 2012 08:04

INDIA

Consumer Confidence Survey: Economy again top global concern
Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011 09:36

INDIA

Workshop recognises, showcases business models

NEW DELHI: SARSO Biznet International, a network marketing company in India, organised a workshop entitled 'Leadership and Empowerment' to recognise and showcase the business models of young entrepreneurs and the SARSO Distributors. The agenda of the workshop was to bring SARSO Distributors and entrepreneurs together and share the experience and teachings.

22 Sep 2011 13:25

INDIA

4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist
4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

NEW YORK, US: The 4A's has announced the shortlist for the Jay Chiat Awards for Strategic Excellence, claimed to be the first global advertising awards to recognise brilliant strategic thinking. Submissions in 10 categories were received from Australia, Brazil, Canada, India, Sweden, the United Kingdom, the United States and Vietnam.

16 Aug 2011 12:16

INDIA

Nielsen's Women of Tomorrow
Nielsen's Women of Tomorrow

NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.

12 Aug 2011 10:41

INDIA

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.
Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

LONDON, UK: Brands have to walk the tightrope of cultural relevance and new age aspiration to succeed in the Indian market.

17 Mar 2011 06:39

INDIA

Global mobile user survey released
Global mobile user survey released

SINGAPORE: Despite mobile device functionality becoming ever more sophisticated, research, released this week by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs.

By Dr KF Lai 16 Feb 2011 08:31

INDIA

Tendulkar bats for Castrol
Tendulkar bats for Castrol

MUMBAI, INDIA: Castrol, the world's leading lubrication company, recently announced the signing of cricketing legend Sachin Tendulkar as their global brand ambassador for the next two years.

1 Feb 2011 10:25

INDIA

Bees Awards recognises social media marketing as worldwide phenomenon
Bees Awards recognises social media marketing as worldwide phenomenon

SAN FRANCISCO, US: The Bees Awards, claimed to be the first international social media marketing awards for communication professionals, has announced today, Monday, 24 January 2011, its 2011 jury panel members, which include Rob Hill, group head of strategy, Ogilvy Cape Town. The event will once again award winners in more than 23 specialised categories, including eight new categories in the fast-paced social media marketing world.

24 Jan 2011 09:53

INDIA

Asian Marketing Effectiveness Festival: 12-13 May 2011
Asian Marketing Effectiveness Festival: 12-13 May 2011

SHANGHAI, CHINA: The Asian Marketing Effectiveness Festival, a joint venture between Haymarket and the International Advertising Festival, will take place 12 and 13 May at the Pudong Shangri-La hotel in Shanghai, China.

30 Nov 2010 08:59

INDIA

CMO Council and BPI Network to partner with Asia-Pacific business and technology report
CMO Council and BPI Network to partner with Asia-Pacific business and technology report

SEOUL, SOUTH KOREA: Furthering their regional reach and access, the Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network will team with the Asia-Pacific Business and Technology Report (APBTR) to gain new content channels and syndication sources in the world's fastest growing and most influential regional market with more than four billion consumers.

18 Oct 2010 09:31

INDIA

The talking newspaper
The talking newspaper

NEW DELHI, INDIA: Volkswagen brand awareness is notoriously low in India so to launch the Sedan Vento, Volkswagen needed something that would make them stand out in the highly competitive mass-market segment.

14 Oct 2010 09:59

INDIA

Latest global trends on consumer media preferences and behaviours
Latest global trends on consumer media preferences and behaviours

JOHANNESBURG, SA: As digitisation radically transforms the way people around the world interact with media content, and as media consumption trends and behaviour continue to evolve, Deloitte has released new research that highlights a number of compelling global trends that can help TMT companies develop effective business strategies and achieve long-term business growth.

7 Oct 2010 09:38

INDIA

CNN enlists top journalism students for iReport initiative
CNN enlists top journalism students for iReport initiative

ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.

16 Sep 2010 10:35

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