#MandelaMonth

GLOBAL

The Hidden Flag
#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 16 Jul 2018

GLOBAL

#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018
#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018

A stand-out factor of Cannes Lions 2018 was the introduction of the SDG Lions to this year's Festival of Creativity. We can make the world a better place through creativity...

By Leigh Andrews 25 Jun 2018

GLOBAL

Marriott unveils its transformation plan for the Sheraton brand
Marriott unveils its transformation plan for the Sheraton brand

"With our Sheraton transformation plan, we've put together all of the pieces of the equation to work cooperatively with our owners to set this iconic brand on a new, disciplined and successful path. We are ready, our vision is clear and the energy is robust for Sheraton."

7 Jun 2018

GLOBAL

H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M
Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

When street artist Jason "Revok" Williams sprayed his trademark chevrons on a handball court in Brooklyn, he probably didn't imagine he would end up in a legal fight with a high-street fashion giant for breach of copyright...

By Enrico Bonadio 9 Apr 2018

GLOBAL

The full-page Metro ad by Mother London for KFC.
#KFCCrisis: The ABCs of KFC's FCK apology

NEWSWATCH: Last week, KFC London faced a chicken shortage as a result of "operational issues" with new delivery provider, DHL. This led to a temporary shut down of some 700 of its 900 branches - but they quickly crossed the road to the other side of the crisis...

By Leigh Andrews 27 Feb 2018

GLOBAL

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans
The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Some may have cringed at the ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy...

By John Sinclair 20 Feb 2018

GLOBAL

Image credit: Kaboompics // Karolina via .
Facebook news feed changes - What now for brands?

Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

By Joseph Neusu 23 Jan 2018

GLOBAL

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

GLOBAL

Club Med awarded resort Brand of the Year
Club Med awarded resort Brand of the Year

Club Med has received the Brand of the Year Award in the Resorts category, for the second time, in the World Branding Awards...

9 Nov 2017

GLOBAL

G Adventures rebrands Yolo tours programme
G Adventures rebrands Yolo tours programme

G Adventures has rebranded its Yolo tours programme for young travellers to 18-to-Thirtysomethings. The new branding makes it more transparent to travellers what kind of trip they are looking to purchase...

2 Nov 2017

GLOBAL

Ochis in action.
#EntrepreneurMonth: The three main mistakes female entrepreneurs make and more

Serial entrepreneur Karina Ochis is a next-generation leader. She shares tips on honing your entrepreneurial skills to build your own empire of successful ventures in the digital era...

By Leigh Andrews 5 Oct 2017

GLOBAL

How logos have evolved
How logos have evolved

How do you know you got your logo right? C+R Research and Digital Third Coast track how logo evolution relates to revenue for some of the most iconic brands in the world...

29 Sep 2017

GLOBAL

Pentawards 2017 - best of global packaging
Pentawards 2017 - best of global packaging

The world's best product packaging was displayed at the Pentawards 2017 in Barcelona this past week...

27 Sep 2017

GLOBAL

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

GLOBAL

EkoFarmer: High-tech turnkey solution for businesses who want to grow their own
EkoFarmer: High-tech turnkey solution for businesses who want to grow their own

Finish enterprise Exsilio has developed a high-tech solution comprising a redesigned container for growing salad and herbs, among others, in urban environments. The social aspect of urban farming is also prominent...

28 Jun 2017

NORTH AMERICA

Cocktail dresses, beer and brand perception
Cocktail dresses, beer and brand perception

You've probably seen the popular meme on the internet of a picture of a cocktail dress with the question of the colour of the dress...

By John Laurence 6 Mar 2015

SOUTH AFRICA

55 year old get a facelift
55 year old get a facelift

A strong brand identity reflects the true value of a company and honours the people who have helped to build it. Terry Levin of OFF The Shelf Marketing explains the secrets of successful brand renovation.

Issued by OffTheShelf 31 May 2013

SOUTH AFRICA

How we turned a fixer-upper into a valuable brand?
How we turned a fixer-upper into a valuable brand?

Anyone who has ever bought or even rented a property is familiar with the term "fixer upper". Like an old house, a company's brand identity, if indeed they ever had one, decays with time - gutters fall off, paint peels, styles change...

Issued by OffTheShelf 10 May 2013

SOUTH AFRICA

Why is brand iconography so valuable?
Why is brand iconography so valuable?

Everybody loves iconography. This is why deceptively simple images of pop culture like the I love NY t-shirt, the Rolling Stones tongue and Hello Kitty merchandise have succeeded in capturing the global imagination and launching multi-billion dollar consumer empires. Since Off the Shelf launched in 1997, we have been on the quest for the brave new vocabulary of Afropop iconography for ourselves and for clients.

Issued by OffTheShelf 8 May 2013

SOUTH AFRICA

Building a relevant brand iconography
Building a relevant brand iconography

For the last 10 years we have been building "boutique Pan-African" brands, imbuing our clients' products and services with a sense of national pride, tactically managing internal, external or digital communications, to reflect their unique brand history, trading context and brand objectives.

Issued by OffTheShelf 9 Apr 2013

SOUTH AFRICA

How we turned a paint factory into a multi-million dollar brand
How we turned a paint factory into a multi-million dollar brand

In 2004, our client, previous head of the Namibian stock exchange, purchased a dusty 50-year old paint company for N$2m. He bought it for sentimental reasons - his father had once been employed there.

Issued by OffTheShelf 4 Feb 2013