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SA's Top Performers

The leading advertising and media agencies and advertisers in South Africa for 2001, ranked by income, billing, or expenditure, as per the latest issue of AdFocus.
Leading Agencies
AgencyIncome (Rm) Billing (Rm)
FCB SA228,51274,2
TBWA SA215,81054,4
O&M Rightford200,4 560,5
Y&R Gitam101,5 495,0
Leo Burnett 65,4 389,0
Saatchi & Saatchi 57,3 116,4
The Agency 56,8 325,0
J Walter Thompson 54,3 216,2
The Jupiter Drawing Room 47,5 80,3
Lowe Bull Calvert Pace 42,9 300,2


Leading Media Agencies
AgencyBilling (Rm)
OMD Media Direction 1182
The Media Shop 912
Mindshare 741
CIA Nota Bene 650
Media By Storm/
Media Edge
393
Starcom 389
Initiative Media 300
MediaCompete 231


Top Ten Advertisers
AdvertisersSpend (Rm)
SA Breweries165
Shoprite Checkers151
Pick 'n Pay143
Vodacom Communications 124
Standard Bank121
Lever Ponds110
Coca-Cola Export Corp108
Edcon 96
MTN 87
Telkom SA 81


Data by ACNielsen AdEx
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