The campaign, seen in washrooms of 10 local and International airports countrywide, uses humour to get its message across, with slogans such as ‘Aim Higher', ‘Instant Relief' and ‘Internet Envy?'.

“The campaign is leveraging client's current and powerful mainstream advertising burst,” explains TLC's MD Andrew Kramer, in conjunction with the orange iBurst colours.

According to Kramer, the airport environment is particularly well suited to iBurst's target market as affluent business travellers and even travelling families are more likely to be in need of broadband products.

iBurst's communication will run for a period of three months.

[23 Jul 2007 20:37]

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