"The competition provides an opportunity for young PR professionals to showcase their talent on a global stage," says Steve Latham, Director of Talent & Training, Cannes Lions. "With a carefully chosen charity providing the brief, it's also humbling to know that the work they produce can make a difference - with the charity being given the option to adopt and use the winning campaign. I'm delighted that the ICCO are on-board for a second year, helping us to once again springboard both talent and awareness."
Competitors, who are first decided at regional competitions, are given 24 hours in Cannes to pit their skills against each other and show how PR can be effectively used to engage audiences with an organisation or a specific topic that the 'client' is dealing with. They are then asked to present to a dedicated jury who will decide which team is worthy of taking Gold.
Speaking on the competition David Gallagher, President of ICCO said, "ICCO is committed to promoting the value of PR consultancy worldwide and we see the Young Lions PR competition as an opportunity to show a little swagger under a global spotlight. Last year's debut was a smash hit and we're eager to give our gifted young professionals an opportunity to shine again in 2015."
Cannes Lions will take place from 21-27 June in Cannes, France. A comprehensive learning programme designed to accelerate essential training across all career levels and disciplines is available during the event, as well as Young Lions Competitions for Print, Media, Cyber, Film, Design and Marketers. For more information, go to www.canneslions.com.
