The new program adds to the source of advertising revenue for Twitter, which has struggled to convince investors it is on a path to profitability.
"By using Promoted Video, it's easy for brands to upload and distribute video on Twitter and to measure the reach and effectiveness of this content," Product Manager David Regan said in a blog post.
Regan said test launch came after months of experiments and feedback from users and brands.
Regan said that to make it easier for advertisers, Twitter will offer a cost-per-view model: "This means advertisers only get charged when a users starts playing the video," he said.
"Additionally, advertisers using Promoted Video have access to robust video analytics, such as how many people view the entire video," he added.
Twitter accounted for 0.5% of global digital advertising revenues in 2013, according to research firm eMarketer, and expects to increase that to 0.8% this year, as digital advertising spending grows to $140.15bn.
Twitter said last month that the number of monthly active users of the platform has reached 271m, up 24% when compared with the same period a year earlier.
Source: AFP via I-Net Bridge
For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.
We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: http://www.inet.co.za
