Similar to Twitter, it encourages users to 'Toet' their thoughts, photos and videos. Its aim is to get Afrikaans-speaking people, regardless of their race or background, to collaborate socially in their own language.
The site's research has shown that this platform has the potential to reach a million people around the world, making it a viable tool for individuals, media and businesses to use to interact with Afrikaans speaking people.
According to a reviewer, it has just over 3,000 users, ranging from ages 12 and up and a variety of races throughout South Africa. Steve Hofmeyr and Emo Adams, both South African celebrities, are already users of this platform.
For more information, go to www.toeter.com.