Citi, a division of Citigroup, is one of the world's leading financial institutions. Taking up his position in 2006, one of O'Leary's first responsibilities was to launch a global campaign which would introduce Citi as the new company name and confirm the company's brand purpose of driving financial success for its clients. Following this, O'Leary has successfully guided the company through a global financial crisis which he did by bringing the brand back to basics and ensuring that the public had a voice that removed the mystery and focused on financial education.
O'Leary's career has seen him work with top clients including The Lance Armstrong Foundation, Time Warner Cable, Revlon and Chubb Insurance. He has also held positions at Pizza Hut, where he helped to re-launch the brand introducing the stuffed crust pizza which became a billion dollar brand, and top advertising agencies such as Saatchi & Saatchi.
"We are delighted to welcome back O'Leary as the jury chair for the 2011 Festival. In this role he has shown commitment to recognising and rewarding the best campaigns which he does whilst leading a panel of agency professionals and top clients. His professional career is testament to his ability in ensuring global creative excellence and effectiveness, making him the obvious choice to preside over the jury," said Tim Waldron, managing director of Haymarket Media Asia.
O'Leary said last year's entries had a very high standard and says the Festival provides a fantastic opportunity to celebrate together as a marketing community.
Entries for the 9th Asian Marketing Effectiveness Awards are now open. For details of how to enter and further information go to ame.asia/general/entry.
