Issued by: Starfish Mobile


This campaign is a direct follow-up to the country's previous Easter Race campaign. There are great digital prizes to be given away including Laptops, Playstation 3 game consoles and Celtel airtime.

To participate in the latest mobile game created and developed by the Starfish Mobile team, subscribers are being prompted by a broadcast message to send the keyword Buzz to 31040. They then receive a return message with instructions on how to play the general knowledge quiz game and also the choice of categories from which they can answer questions from. The players can select from their favorite category that include Sport, Geography, History, People and Entertainment.

“The questions we have developed for the Mobile Buzz game were created to test the subscribers knowledge across the different categories selected and we hope that it stimulates and creates lots of fun for those participating”, said Kishenthree Naidoo, Content Manager for Starfish Mobile International.

Amongst the many multiple choice questions will be a selection based on Nigerian general knowledge information, therefore patriotic citizens will have a chance to showcase their skills. The participants will need to answer correctly to continue to the next question. Each correct answer is allocated 10 points while an incorrect answer will deduct 5 Points.

In addition to playing the game, there's also a chance to refer other users to the campaign in order to gain an additional 30 points.

“Celtel Nigeria wanted to create a campaign that stimulated their subscribers to participate in a knowledge based interactive environment and we feel that this has been achieved with great success,” said Jonathan Hoehler, Chief Technical Officer of Starfish Mobile International.

Starfish Mobile International Inc. was formed in August 2004 to act as the Holding and Investment Company for Starfish Mobile's operations in Africa and the Middle East. It has expanded over the years and has formed business operations in South Africa, Nigeria, Congo DRC, Swaziland, Qatar, Cameroon, Mauritius, Congo Brazzaville, Tanzania and Ghana. The company has since its inception run over 2000 interactive client campaigns for over 60 FMCG brands and connected to and provided content services to 14 operators across the African continent and the Middle East.

Visit our PRESS OFFICE: Starfish Mobile is involved in all the key aspects of the mobile arena including content provision & aggregation, interactive marketing campaigns & broadcast messaging. - more....

[25 Apr 2008 11:47]

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