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[Biz Takeouts Podcast] 131: The Pendoring Ad Awards campaign with ETIKET

15 May 2015

On Thursday, 14 May 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) was joined by Tiaan Ras (@tiaanras1), Director of Research and Strategy at Etiket (@ETIKET_), the agency behind the Pendoring Advertising Awards (@Pendoring_) campaign VAT SO!, which launched earlier this month.

[Biz Takeouts Podcast] 131: The Pendoring Ad Awards campaign with ETIKET

Pendoring is calling on all ad agencies and marketers to create an Afrikaans ad or an ad in one of the other vernacular languages that will astound the nation and become a cultural treasure. We chat to Tiaan to find out more about the ad agency, the inspiration for the Pendoring VAT SO! campaign this year and the creative and execution idea behind the campaign.

Tiaan also fills us in on the pressure felt when running an ad campaign directed at the agency industry in South Africa and the feedback so far.

Check out ETIKET here.

Check out the Pendorings here.

Make sure you listen to the most recent podcast of the show, which airs every Thursday from 9am to 10am, streamed live via 2oceansVibe Radio.

The news roundup:

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

Podcast

If you missed the show, download (40.3MB) or listen to the podcast (22:04min).

Episode 131: The Pendorig Ad Awards campaign with ETIKET

Date: 14 May 2015 Length: 22:04min File size: 40.3MB Host: Warren Harding

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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