During Innovation Day, delegates will hear about the once in a lifetime chance to win a trip to space, when video advertising platform, Virool will offer a seat on a Virgin Galactic rocket for a space flight in 2015.
The event represents the forefront of technology and creative innovation and will see a series of sessions given by speakers from a variety of backgrounds.
• Intel's Kevin Sellers and Genevieve Bell will explore the links between maker culture and the latest development projects from the technology giant
• Composer Philip Sheppard will take to the stage and use state of the art technology to compose music spontaneously alongside TED speaker and human cyborg Neil Harbisson who will showcase the unique antenna that enables him to hear in colour.
• Adweek's Jim Cooper engages with Lori Senecal of invention-focused agency kbs+ and Winston Binch, co-founder of Boulder Digital Works at the University of Colorado
• MDC Partners CEO Miles Nadal interviews Activision Publishing CEO Eric Hirshberg, examining the way in which creativity is being leveraged in the C-suite of today's most innovative companies
• Mike Bennett, Darren Savage and Michael Lee of creative agency VCCP will discuss emotional measurement technologies
"Cannes Lions brings together the global creative communications industry, once a year, creating a hotbed of innovation, new thinking and pioneering technology. The industry needs to continually drive forward to stay at the top of its game and by providing innovation and technology focused content, delegates can leave the Festival better equipped and brimming with inventive ideas," says Philip Thomas, CEO of Cannes Lions.
In an additional stream of content, the revamped TechTalks will feature interactive demonstrations, revolutionary research and exciting new platforms. Taking place across five days, each day will be themed with its own topic: Mobile Tech; Publishing Tech; Data Tech; Video Tech; and Interactive Tech. Taking to the stage will be industry leaders from BrightRoll, Unruly, Civolution, and AppSavvy, as well as Maryse Liburdi, founder of Pokeware and Scott Knoll, CEO of Integral Ad Science.
Speaking about his TechTalk, Scott Button, co-founder and CEO at Unruly says, "Cannes is advertising's moment in the sun, a chance to celebrate the creativity that exists in our industry and the science behind successful ads. I am really looking forward to lifting the lid on why some of the best Cannes ads of all time were watched, tracked and shared across the Open Web. In a memes meets maths session, we'll be using our unique data set of 430 billion video views and proprietary technology to unveil how advertisers can have repeatable social video success 365 days of the year."
The theme of innovation continues throughout the Festival, particularly through the Innovation Lions, which are now in their second year. This awards category, sponsored by Intel, honours the technology and innovation, which lead to the creative marketing idea of a brand being possible.
Unlike any other category at Cannes Lions, delegates are invited to watch the live judging and shortlisted presentations which take place on Tuesday 17 and Wednesday 18 June during the Festival, offering an opportunity to see the latest technology and ideas presented by the inventors and drivers of the products. The Innovation Lions Awards take place on Saturday 21 June, making it an essential date for anyone interested in breakthrough technology.
For more information, go to www.canneslions.com. The free Cannes Lions app is now available to download on iOS and Android.
