African Market Momentum: insights, obstacles and opportunities
22 Nov 2012 12:28
The CMO Council Africa Advisory Board Meeting is set to take place on Wednesday, 28 November 2012, via live tele-presence linking members and experts in Lagos, Nairobi, Johannesburg and Cape Town.
In partnership with video conference providers Polycom, FVC and Kathea, the board meeting will virtually connect board members and subject matter experts across the African region through immersive telepresence facilities in Lagos, Nairobi, Johannesburg and Cape Town.
These facilities are comfortable, high definition meeting rooms designed to make the technology disappear and the meeting experience as natural as possible. Each facility will include dual displays so that participants in all of the four locations will be able to see one other on large screens and have full content sharing capabilities.
Topics to be discussed include:
Outlook and opportunity in West, East and Southern African markets
Challenges and complexities across sub-Saharan Africa - trusted partnerships, localisation requirements, infrastructure, tariffs, government controls, bureaucracy, corruption, training, cultural diversity, marketing and media effectiveness, customer data, etc.
Go-to-market experiences and best practices - market entry strategies, product and pricing requirements, distribution sell-in, branding campaign innovations, brand failures and success stories
Date: Wednesday, 28 November 2012
Time and Location:
Lagos Time: 1PM - 4PM WAT Venue: Stallion Vision 270A, Ajose Adeogun St Victoria Island, Lagos, Nigeria
South Africa Time: 2PM - 5PM SAST Venue: Kathea House 45 Wessel Rd Rivonia, 2128 Johannesburg, South Africa
Kathea Block F, Ground Floor The Boulevard Office Park, Searle St Cape Town 8000, South Africa
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