According to the agreement, Redington Gulf-Value Division will distribute Nexans' entire range of structured cabling solutions through its strong channel network across East Africa.
"East Africa is a very important market for Nexans. With so much development taking place, there is big demand for the IT LAN infrastructure. We have been looking for a reputed and experienced value-added distributor with a strong local reseller network to help us fuel our growth and increase our market share in the region.
Redington, with its extensive experience, market knowledge and strong technical expertise, was our partner of choice," said Tarek Helmy, regional director for Gulf, Middle East & Africa, Nexans Cabling Solutions.
"Nexans already has customers in East Africa and this partnership will demonstrate our commitment to them by offering local support and services. We look forward to working closely with Redington's team to support our channel with the right resources and training, which in turn will help them promote and sell Nexans LAN solutions more efficiently," Helmy added.
"We are looking forward to the opportunity for presenting cabling solutions from Nexans to our channel in East Africa. Nexans will complement our existing offerings within Networking, Servers, Storage and Convergence in East Africa. Redington Value will run awareness campaigns for Nexans in East Africa and also conduct enablement programs across East Africa to build the channel for Nexans," adds Ramkumar B., senior vice president, Redington Gulf, Value Division.
With offices and warehouses across Africa, Redington is one of the few distributors with such wide reach. The company has the ability to service customers across Africa especially in countries such as Djibouti, Ethiopia, Eritrea, Kenya, Rwanda, Somalia, Tanzania and Uganda to name some.
