Superbrands is described as the world's largest independent arbiter of branding. It has identifies and paid tribute to exceptional brands by recognising, rewarding and reinforcing leading brands from all over the world since 1995. What started as an industry award has become a globally recognised barometer of the region's strongest brands.
The Vice President of Uganda, Edward Ssekandi, was the chief guest at the event that attracted more than 100 CEOs, marketing experts, business people, and government officials from East Africa.
15 Uganda, 17 Tanzanian and 54 Kenyan brands were recognised at the event. In Uganda some of the brands that were recognised include Pepsi, NSSF, Airtel, Roofings, and Midcom. In Kenya: Elliot, Dairyland, APA Insurance and East African Cables were awarded. In Tanzania ITV, Whitedent and The Guardian were some of the winners.
| BRANDS | |
|---|---|
| 1. Airtel | 44. Midcom |
| 2. Alliance Insurance | 45. Migaa |
| 3. Alliance Media | 46. Mlimani City |
| 4. AMS Properties | 47. Mombasa Maize Millers |
| 5. APA Insurance | 48. MTN |
| 6. Apex Steel | 49. Multi Cable Limited |
| 7. ASL | 50. Mumias Sugar |
| 8. AutoXpress | 51. Nakumatt |
| 9. Azam | 52. National Insurance Corporation |
| 10. Bank Of Baroda | 53. National Oil Coporation |
| 11. Basco Paints | 54. Newline |
| 12. Bidco | 55. New Vision |
| 13. Bobmil | 56. Nina Interiors |
| 14. Britam | 57. Niti |
| 15. Brookside | 58. NMB |
| 16. Chai Bora | 59. Norda Industries |
| 17. Clouds FM | 60. NSSF |
| 18. CRDB Bank | 61. Nzoia Sugar |
| 19. Crown | 62. Oserian |
| 20. Daawat | 63. Parents |
| 21. Daima | 64. Pembe |
| 22. Dairyland | 65. Pepsi (CROWN BEVERAGES) |
| 23. Darling | 66. Quencher |
| 24. Doshi Group | 67. Radio One |
| 25. EAPCC | 68. Raha |
| 26. East African Cables | 69. Red Dot |
| 27. Easycoach | 70. Roofings |
| 28. Elliots | 71. Safaricom |
| 29. Euroflex | 72. Sarova |
| 30. EXE | 73. Sony Sugar |
| 31. Fay | 74. Splash |
| 32. Fresh Dairy | 75. Supa Loaf |
| 33. Furniture Centre | 76. Text Book Centre |
| 34. ITV | 77. The Guardian |
| 35. Jogoo | 78. The Sarit Centre |
| 36. Kakira Sugar | 79. Tuffoam |
| 37. KCB | 80. Tuskys |
| 38. Kentank | 81. Tuzo |
| 39. Kenya Red Cross | 82. United Millers |
| 40. Kenya Wildlife Service | 83. Viro |
| 41. Konyagi | 84. Vitafoam |
| 42. M Pesa | 85. Whitedent |
| 43. MeTL | 86. TILE & CARPET |
Jaffer Jawad, the Superbrands East Africa Project Director, said: "Brands have an ever-increasing importance in our day-today lives, and as consumers we have never been more engaged; logos are tattooed onto enthusiasts' bodies and thousands join social networking groups to campaign for the re-launch of a favourite brand."
Superbrands East Africa runs the Superbrands UK award schemes and promotional programmes in the region. Superbrands status strengthens a brand's position, adds prestige and sets the brand apart from its competitors.
Minister Kiwanuka noted that in Uganda, like in other EAC Partner States, to become a globally competitive brand, will remain a challenge.
"It is important that brands across the region embrace the principle of becoming globally competitive among customer loyalty as this is one way of encouraging competition and attracting investors," she said.
She also congratulated the Superbrands Council for a job well done and encouraged more brands across the region to participate in this project as a way of promoting competition and marketing global marketing initiatives.
Roofings, Airtel, Vision Group, Midcom, The East African, Radio One, Alliance Media and Turkish Airlines sponsored the event while fireworks Advertising Limited, Spotlyte Management and TNS were partners.
