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    Loeries entries reflect broader industry trends

    All the entries for this year's Loeries are in and the numbers reflect general industry and economic trends.
    Loeries entries reflect broader industry trends

    Digital entries are at a record high and entries are also up for the Ubuntu Award for Sustainable Marketing, Integrated Communication, as well as entries from Africa and the Middle East.

    "The numbers show that digital is finally being taken seriously in the South African media mix, although traditional media is still the mainstay of brand communication," say Loeries CEO, Andrew Human.

    Digital entries now comprise just over 10% of the total number of Loeries entries, and the trend is clearly towards integrated and digital communication.

    Some of the key numbers from this year's entries:

    • For the first time, the number of digital entries has exceeded 300. This means that, while radio, TV and print still form the bulk of entries, the digital category is approaching the established categories in size.

    • The number of entries for sustainable marketing (Ubuntu Award) is up a remarkable 79%.

    • Entries for Integrated Campaigns are up 30%.

    • Entries from Africa and the Middle East are up 20%.

    • The biggest category overall is print media, at 530 entries; followed by Television, Film & Video; then Radio.

    • The total number of entries is 3,000, down slightly from 3,182 in 2012.

    One-Night tickets now available for Loeries Creative Week Cape Town (14 - 22 September)

    It's now less than a month away from Loeries Creative Week Cape Town, and ticket for one-night bookings are now available.

    Make sure you don't miss the International Seminar of Creativity - bringing together some of the world's most inspiring creative leaders on Friday 20 September:

    Geoffrey Hantson - Belgium
    Executive Creative Director, Duval Guillaume Modem
    Goetz Ulmer - Hamburg
    Executive Creative Director, Jung von Matt/Alster Werbeagentur GmbH
    Jason Little - Sydney
    Creative Director, Re
    Debbi Vandeven - Kansas City
    Chief Creative Officer, VML
    Michael Yapp - California
    Director, The Zoo, Google
    Marijn van Tiggelen - Durban
    Chairman, Unilever South Africa
    Graham Warsop - Cape Town
    Founder and Chairman, The Jupiter Drawing Room, South Africa

    Other events happening during Loeries Creative Week include the Egg Films Judges Wrap, Loeries Expo, Pendoring Awards, Student Portfolio Day and Unilever Brunch. Loeries Creative Week Cape Town culminates in two awards evenings on Saturday 21 and Sunday 22 September, followed by the DStv Official Party at Shimmy Beach Club. Visit loeries.com for ticket prices and more.

    Creative Week Cape Town includes many fringe events in collaboration with Cape Town Partnership.

    Major partners

    The major partners of the 2013 Loeries are DStv Media Sales, the City of Cape Town, Western Cape Government and Gearhouse South Africa

    Category partners

    Adams & Adams Attorneys, ADreach, Commercial Producers Association, Greensky, Mediamark, The SpaceStation, The Times, Unilever South Africa, Woolworths

    Additional partners and official suppliers

    AAA School of Advertising, Antalis South Africa, Aon South Africa, Aqua Online, Art Board, Backsberg, BEE Online, Cape Town Partnership, Cape Town Tourism, Egg Films, First Source, Funk Productions, Gallo Images, Google South Africa, Graphica, GreaterCapital, Grid Worldwide, Hertz, Hetzner, Media Film Service, Meltwater, Newsclip, Paygate, Positive Dialogue, Rocketseed, Shimmy Beach Club, Skyrove, Sonovision Studios, South African Airways, TBWA\Hunt\Lascaris Johannesburg, Tequila\Johannesburg, The Rebellion, Tsogo Sun, Ultra Litho, Wesgro

    Important Loerie dates to diarise in 2013:

    Loeries Exhibition venues
    Tshwane University of Technology, Pretoria 26 - 30 August
    Cinema Nouveau, V&A Waterfront 16 - 21 September
    Oliewenhuis Museum, Bloemfontein 7 - 11 October

    Migrate magazine - issue 17 - Available at Exclusive Books & CNA
    Migrate magazine - issue 18 - Material deadline 8 October
    Released November 2013

    Creative Week Cape Town 14 - 22 September 2013
    www.creativeweekct.co.za

    For more information go to www.loeries.com

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