According to Kaymu MD, Evangeline Wiles, Kaymu's partnership with Cool FM was founded out of the need to drive entrepreneurship amongst youths who lack the basic knowledge on how to compete in the Nigerian market.
The workshop attracted representatives from the organisation who spoke on various aspects ranging from entrepreneurship to maximising social media. The Head of Communications, Tomiwa Oladele pointed out the importance of harnessing key personal attributes as well as technical proficiency while growing as an entrepreneur.
Kaymu's Community Manager, Abiola Fabio further emphasised the need for social media marketing and advised students to leverage on the benefits of Kaymu in order to sell their products.
