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Second African Experiential Marketing Summit - final agenda and speakers announced

Issued by: EXP | 18 Aug 2008 15:55
As the 2nd African Experiential Marketing Summit draws near, Exp and Marketing Mix are pleased to announce the finalised agenda and line-up of speakers.
Second African Experiential Marketing Summit - final agenda and speakers announced - EXPLiz Bigham (Jack Morton Worldwide) has unfortunately had to withdraw for personal reasons - her white paper will however still be made available to summit delegates - but the event organisers have the pleasure of announcing that Ryan FitzSimons of Gigunda Group in the USA will be coming to South Africa as her replacement. FitzSimons will be speaking on the topic “Destination Devotion™ - Accelerating the purchase funnel by turning Brands into Brand badges” which has recently wowed audiences across the USA.

Gigunda Group is a full-service, impact marketing firm that specialises in creating, designing and executing big-idea brand experiences that engage consumers, evolve behaviour and elevate brands. With blue chip clients including Kellogg's, Pampers, Wal*Mart and Publix under their belts, the team at Gigunda has experience in a wide range of industries. The company also won an Ex Award in 2007 for a Proctor & Gamble activation it undertook - a case study which will be included in the 2008 Ex Summit presentation.

Another addition to the agenda is of local advertising and marketing guru, Andy Rice of Yellowwood Brand Architects, who will be speaking on the changing face of brand communications.

Rice co-founded the esteemed Yellowwood Brand Architects agency and hosts a weekly advertising show on Talk Radio 702. His presentation promises to be relevant to all professionals working within the communications industry.

The other speakers for the 2nd African Experiential Marketing Summit are as follows: Bernd Schmitt (best selling author of Experiential Marketing and Customer Experience Management and CEO of The Ex Group); Kim Skildum-Reid (one of the world's leading lights in sponsorship marketing and manager of her own consultancy - Power Sponsorship), Dr Jan Hofmeyr (Global Head of Insights at Synovate and arguably the world's leading expert on brand commitment); Carol Abade (CEO of the Exp Group); Sharon Penhallrick (Managing Director, Telmar SPC Media Systems) and Carl Monteiro (Head of Marketing, FIFA, South Africa).

The full agenda and speaker biographies can be found at the 2nd African Experiential Marketing Summit website, www.exsummit.com.


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Exp is a full service experiential and sponsorship marketing agency that designs and executes Brand Experiences that are relevant to the target audience and ownable by the brand.
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