AdForum.com gathers information on 20 000 agencies across all disciplines ie advertising, media, design, digital and PR and 120 000 campaigns (TV, print, interactive, etc.)
"We are now able to offer our subscribers the exclusive opportunity of being placed on its international database and thus on an even international playing field. It has been a three year process that is now in full effect making the company an influential industry player not only locally but abroad as well," says Johanna McDowell, MD of the IAS.
The site's agency gallery is used by a variety of advertisers in the process of selecting a new agency or for other agency research needs. To keep on top of important creative work, prepare for client reviews and pitches, brainstorm new ideas and other creative research/monitoring needs, thousands of industry professionals use its creative library daily.
Marketing professionals in corporate companies and industry journalists, both locally and internationally are able to view agencies on the site free of charge. This enables them to start making selections or even making their own shortlists of candidate agencies that could assist them with campaigns in the future.
"This is a milestone for the company that will see our subscribing agencies acquire international exposure and an understanding of the international marketing communications landscape. They will also have an equal opportunity to use this as a platform to grow their organisations in the international arena. We look forward to a long and fruitful relationship," concludes McDowell.
