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Radio showsSpecial sectionsRelated sectorsIn the news | Mobile news Apple's mobile marketing mistakes: Lessons learnedIt's no secret that Apple is a success. From the sale of their iDevices such as the iPad, iPod and iPhone to their ability to tap into the app market, Apple is one of the kings of the mobile market. One of the avenues which Apple has been unable to tap into correctly though as been its advertising platform, known as iAd. With the eventual release of products such as the iPad 3 and iPhone 5, Apple will continue to make a killing in the hardware market, but should they not look into tapping the mobile marketing game? If they want to compete with the current kings of online mobile marketing, namely Google, they will need to follow Google's model to reach any modicum of success. Mobile marketers can learn from Apple's mistakes though: SOURCE VomoVomo, backed by Vodacom Digital Media, sets out to be an exciting new voice in the world of mobile communication. It is your connection to what is happening in an industry that is rapidly evolving into the most versatile marketing and communication medium ever. The company’s aim is to provide you daily with the latest mobile news, opinions and trends, so you can stay at the forefront of all mobile media affairs. Go to: http://www.vomo.co.za/
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