OOH news


Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
OOH news

African Bank selects a Z-Card

16 Oct 2012 15:24
African Bank recently selected a Z-Card as part of its marketing mix to generate awareness that it now provides interest free*, short-term loans to foreign nationals who are formally employed and residing in South Africa.
African Bank selects a Z-Card
click to enlarge
"African Bank is the first financial institution to offer unsecured, short-term personal loans to foreign nationals in South Africa," says the bank's marketing coordinator, Sive Mayiya.

"We were also the first financial services provider to offer 0% interest* on short-term loans," he adds.

Communicating to foreign nationals

The aim of the multimedia campaign is to communicate to foreign nationals that they can now get credit from African bank.

Other communication channels included popular; and Street Pole adverts were placed in areas that have a high concentration of foreign nationals in Gauteng, the North West and Mpumalanga.

"African Bank strives to give access to financial products that help to improve the lives of those that have previously been overlooked by other financial institutions. The Z-Card acted as an efficient guide to bring this message home to consumers," says Mayiya.

*T&Cs apply
    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News