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    [Cannes Lions 2014] First shortlists, first winners

    Cannes Lions has just announced the first of the shortlists for Cannes 2014, and the first winners - the Cannes Lions Health & Wellness winners, the first time the festival is including this category, as well as the Pharma winners. SA featured among the winners.

    Congratulations to South Africa's Boomtown Strategic Brand Agency Port Elizabeth and production company Rooftop Productions Port Elizabeth / Gentrim Port Elizabeth for their Silver Lion as well as Y&R South Africa Cape Town and production company The Fraternity Cape Town for their two Bronze Lions for Hope Soap for the Safety Lab.

    Health & Wellness Lions Winner
    TitleClientProductAgencyAward
    Hope SoapSafety LabHope SoapY&R South Africa Cape Town1 x Bronze Lion

    Pharma Lions Winners
    TitleClientProductAgencyAward
    Stethoscope Radio AdvertAfrica Health PlacementsAfrica Health PlacementsBoomtown Strategic Brand Agency Port Elizabeth1 x Silver Lion
    Hope SoapSafety LabHope SoapY&R South Africa Cape Town1 x Bronze Lion

    Direct Lions Shortlist
    CategoryTitleClientProductAgency
    Ambient Media: large scaleThe Street StoreThe Haven Night ShelterPublic Awareness/CharityM&C Saatchi Abel Cape Town
    Public Health & Safety, Public Awareness MessagesSave VleesbaaiRevagSave VleesbaaiIIreland/Davenport Johannesburg

    PR Lions Shortlist
    CategoryTitleClientProductAgency
    Charity & not for ProfitThe Street StoreThe Haven Night ShelterPublic Awareness/CharityM&C Saatchi Abel Cape Town
    Events & ExperientialThe ExchangeOrgan Donor Foundation of South AfricaPop-up StoreNative VML Johannesburg

    Promo & Activation Lions Shortlist
    CategoryTitleClientProductAgency
    Use of Promotional Stunts and Live AdvertisingThe Street StoreThe Haven Night ShelterPublic Awareness/CharityM&C Saatchi Abel Cape Town
    Use of Promotional Stunts and Live AdvertisingA Rainbow for the Rainbow NationCoca-Cola South AfricaCoca-ColaFCB South Africa Johannesburg
    Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)The Tiger AlphabetTiger BrandsTiger BrandsTBWA\HUNT\LASCARIS Johannesburg
    Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)Land Rover Bottle CapLand Rover South AfricaLand Rover Y&R South Africa Cape Town
    Use of non-Traditional Ambient in a Promotional Campaign (Large Scale)A Rainbow for the Rainbow NationCoca-Cola South AfricaCoca-ColaFCB South Africa Johannesburg
    Use of Broadcast in a Promotional CampaignFox Crime: Cinema Crime SceneFox International ChannelsFox Crime Channel South AfricaIreland/Davenport Johannesburg
    Online Advertising in a Promotional CampaignBe the Most Famous YouThe Loerie AwardsCall to EntryTBWA\HUNT\LASCARIS Johannesburg
    Use of Social Platform(s) in a Promotional CampaignWorld's First Live Tweeting Honey BadgerJohannesburg ZooJohannesburg Zoo BrandFCB South Africa Johannesburg
    Food & non- Alcoholic DrinksA Rainbow for the Rainbow NationCoca-Cola South AfricaCoca-ColaFCB South Africa Johannesburg

    Download the full lists of winners:

    Download the full shortlists:

    For more:

    Updated at 7.08am on 19 June 2014

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