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Top 10 internet marketing techniques revealed

29 Nov 2010 09:264 commentsBizLike
Getting traffic to any website is the most important task of a webmaster. Getting this traffic repeatedly is the key if you want your website to rank so you can reap the benefits. Here are some internet marketing techniques that will get your website traffic at no cost.
1. Optimise your site for search engines

Search engines are the greatest way to attract traffic and SEO is the most powerful way to attract free traffic from search engines. One needs to do their homework and optimise the website to rank for certain keywords.

2. Frequently update the contents of your website

We all know by now that 'content is king', so the obvious approach would be to add in as many articles in your niche as possible. For SEO, this is great, as each article will be optimised for certain keywords pertaining to that article and this will positively affect your rankings. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your site.

3. Get links to your site from similar websites

This is a good way of getting free traffic from other websites within your niche. It is also very good for SEO especially if you manage to get links without the famous 'nofollow attribute'. But even if the links are nofollow (i.e. they are useless for SEO), they still help to get traffic to your site. Coupled with this, you will need to do some research and get a list of sites within your niche where you could get backlinks from.

4. Social bookmarking

Take advantage of social bookmarking sites (Digg, Delicious, etc.) as these sites offer an abundance of quality free traffic.

5. Social networks: Facebook and Twitter

Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook, the traffic you get from there can easily surpass the traffic from Google and other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the results are worth it. There are tons of social sites out there, so get networking.

6. Create a free product or service

When creating a free product or offering a free service it must pertain to your niche market and in doing so - when this product or service becomes popular and people start visiting your site, chances are that they will visit the other sections of the site as well.

7. Free online promotion

Any free online promotion is welcome, so don't neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right websites (highly ranked) to promote your site for free, this can also result in tons of traffic.

8. Use viral content

Viral content is called so because it spreads like a virus - i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.

9. Leave your URL behind

URLs in forum signatures for example are also a way to get traffic for free. There are forums that get millions of visitors a day, and if you are a popular user on such a forum then you can use this to get traffic to your website. When you post on forums and people like your posts, they tend to click the link to your website from your signature. Another way to leave your link behind is via blogs. This seamless process also applies to blogging.

10. Offline promotion

Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn't moved completely on the web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company's business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.

Getting traffic for free is a vast topic and it is not possible to list all the methods. However, if you know the most important ways and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free.
 
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About Yoray Narainpersad

Yoray Narainpersad has eight years solid, hands-on experience in SEO and internet marketing and has successfully optimised and marketed in some very competitive industries and countries including the US, UK, and Germany. Yoray currently heads up the digital marketing for FNB Online. Contact him at .View MyBiz profile and articles...
Eugene
Alternatively-
You could just pay for it and be gaurenteed more trafffic.... ;-) Agree with most points, but that takes a lot of hard work which translates into extra cost in staff- however, no site can shy away from keeping up to date and relevant. Social networking is not for all.... very few to be honest. Posted on 29 Nov 2010 13:27
Yoray Narainpersad
RE: Alternatively-
Hi Eugene,

Agreed u can just pay for tons of traffic if you have the budget for it, but this is a short term solution - unless u have a huge budget and can continually market. :)

Not necessarily hard work or more staff - maybe (as a suggestion) outsource work to a reliable source.

Yes social networking is definitely not for the masses especially if you are trying to market something, but in terms of attracting FREE traffic to your website, it still comes out trumps (if implemented properly)
This current article is about driving traffic to ones site without really paying for it, and by having a facebook page that links back to your website (for free) - this will add great value in terms of link building (of course though, u will need more credible, high traffic websites to link to your site)

These marketing strategies (listed above) are a long term strategy to assist in traffic and ranking – and it is free! Paying for traffic is good as well but short term as once your budget runs out you won’t receive any more traffic – I would suggest doing both though (Paid as well as free) cos your website presence needs to be everywhere!
And organic traffic is the best! Eg: at least 80% of visitors click on the left hand side of google (organic search) as opposed to about 20% of visitors clicking on the right hand side (Paid) – and that 20% only clicks if they can find what they are looking for on the left.

Hope this helps.
:)

Please shout if you have any other questions / queries? Posted on 20 Dec 2010 10:12
Louise Scrazzolo
EMail Newsletters-
Hi Yoray!!! I think email newsletter mailing lists are probably the best way to get traffic to a website at the moment, Though in future, people might favour receiving communications from a company in their facebook feed/ subscribing to an RSS feed over subscribing to an email newsletter. Posted on 10 Dec 2010 16:21
Yoray Narainpersad
Re: Email Newsletters-
Hello Louise,Email marketing in SA (i found) is one of the best online marketing strategies used to build customer loyalty – and as you recall we excelled at this!

Email marketing is not listed here as there is a cost for sending out these emails and this article is about throwing traffic to your website for FREE.RegardsYoray Posted on 20 Dec 2010 10:23
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