MIPCube Lab competition call for entries now open

This second edition of the TV start-up competition will see innovative companies from around the world pitch their business plans and prototypes to a judging panel of television executives, successful entrepreneurs and venture capitalists in the hope of being named "2012 most promising disruptive TV start-up." MIPCube Lab will take place during MIPCube in Cannes on Friday 30 March, just ahead of the 2012 edition of MIPTV (1-4 April).

"During MIPCube Lab, we are looking to unearth game-changing innovations that will significantly contribute to altering the face of TV in all its forms," said Laurine Garaude, director of Reed MIDEM's Television Division. "MIPCube attendees will be immersed in a unique, limited-participant highly networked cutting edge environment, before joining the thousands of executives who attend the biggest professional market in the TV industry: MIPTV."

Special offer to start-ups

MIPCube Lab is reputed to be the only start-up competition to be tightly integrated into the TV industry and its future. It provides a global platform for start-ups to get feedback from the most powerful and innovative decision makers in the TV business and obtain funding from the finance community. Applicants have until Monday 20 February to submit applications for the competition. Finalists will be mentored by jury members at the show to review and rehearse their presentations. Dharmash Mistry, partner at leading UK-based venture capital investors, Balderton Capital, will act as jury leader.

Submissions to the MIPCube Lab competition are free of charge. In parallel, there is also a special rate offered to start-ups to participate in MIPCube.

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For more information about MIPTV, visit www.miptv.com.