Youth Marketing news

Subscribe to industry newsletters

Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Youth Marketing news

YoungAfricaLive launches in Tanzania

2 Dec 2011 14:01
YoungAfricaLive, a mobile community that entertains and educates young people on topics of love, sexual health, gender and relationships affecting the youth, launched yesterday, 1 December 2011 in Tanzania.
YoungAfricaLive launches in TanzaniaThe community portal aims to give the youth a platform to speak their minds, through a medium that is accessible, and encourage conversations on topics that are relevant to them. This will then get the conversations going; ideas shared and internalized thereby creating behavior change around relationships, love, safe sex and HIV. The platform will therefore empower youth to become catalysts for change, connecting them to Tanzania health care providers and create a new experience of what can be achieved by mobile internet as a platform.

YoungAfricaLive: Tanzania is available free to Vodacom subscribers through the Vodacom mobisite m.vodacom.co.tz. This means that users are able to be on the YoungAfricaLive portal even if they don't have airtime, a critical element in a country where one of the key millennium development goals is to eradicate extreme poverty and hunger.

"We are thrilled that our partners Vodacom have joined us in launching YoungAfricaLive in Tanzania," says Gustav Praekelt, founder of Praekelt Foundation, "Over the past two years, what started out as a desire to provide young South Africans with free access to information on HIV/AIDS through their mobile device has turned into a vibrant community of engaged young people who use Young Africa Live to gain information, discuss issues - and also have fun."

Praekelt Foundation was acknowledged for the success of YoungAfricaLive in South Africa, being named the first South African winner of the Social Impact category of the Mobile Marketing Awards for Innovation, Creativity and Leadership in Los Angeles in November 2011.

"The fact is that through YoungAfricaLive and Vodacom, Tanzania's youth can now get onto a mobile platform at no cost and get information on some very topical and important issues," says Rene Meza, managing director Vodacom Tanzania
    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News