Sites: Africa, Marketing, Medical, Retail
Marketing community of Africa
Marketing> The Loerie Awards 2008, Advertising, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing, 2010 FIFA World Cup
Articles
Online Media Articles
More articles...
Most read articles


The social side of fund-raising online
By: Wailin Wong

Online social networks used to be just gathering places for friends and long-lost acquaintances. Then the marketers arrived, followed by politicians and job recruiters - all looking to tap into a growing mass of young people who are spending much of their time on the Web.

Now nonprofit organisations are testing ways to raise money through these networks, betting that the Internet's viral nature will open fresh avenues for fund-raising and marketing.

It's a big change for nonprofits as they shift from direct mail campaigns and relying on the chequebooks of older givers to the unpredictable whims of Web popularity. However, though the transition is nascent, charities see potential in recruiting young activists who already use online networks to broadcast their identities and make connections.

Read the full article here.

[5 May 2008 13:48]

 SEND TO A FRIEND  |   PRINT

 
Comment on this
 


Share this page (Tell me more)


 










Receive free email newsletter
 
Tell a friend about us
 
CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | sales@bizcommunity.com | +27 (0)21 680 3500
All rights reserved. © 2008. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use.
Connected by: Uninet