The victor in the brutal high-definition DVD format war promised it would happen. The winning Blu-ray people said prices of the players and movies would drop as soon as they beat competitor HD DVD for the hearts and minds of home video enthusiasts.
However, a funny thing happened after the dust settled and Blu-ray was named the winner earlier this year. Nothing.
Although Blu-ray backers promised that prices would drop after HD DVD went away, they haven't, and consumers still aren't interested in shelling out $400 for a player or as much as $39 for a disc. The high prices aren't helping Blu-ray sales, which plummeted 40% from January to February, according to the NPD Group.
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